If you th`ink you don’t need content in your marketing, think again.
You do – even if you regularly advertise on Facebook. You can’t rely on that. Content MUST be a part of your communications strategy in promoting your business and promoting yourself as the local go-to expert on fitness over 50.
I get into all this on this weeks episode of the Optimal Aging Podcast by posing – and ultimately answering – a provocative question: Which is best for your business, content marketing or advertising?
Also, a reminder to take advantage of the business training event put on by the Functional Aging Institute Oct. 20-21 in Nashville. Use discount code FAIMM50 get 50 percent off. Register here: https://faievents.securechkout.com/nashville-2022
Resources and Links
Prime Fit Content – Engage the over-50 market
Naamly – Support our advertiser, who helps you keep in touch with your members