Reconnecting with old college friends after 40 years might sound nostalgic, but in this solo episode of The Optimal Aging Podcast, host Jay Croft uncovers deeper insights about aging well — insights that can reshape how you approach your business and connect with clients over 50.

Jay reflects on a recent reunion at Colorado State University and the three big takeaways that emerged: the power of lifelong friendships, the need for reinvention after disruption, and facing mortality with joy and purpose.

This is a heartfelt, thoughtful episode full of lessons on how connection, resilience, and perspective can enrich the aging experience — and how fitness professionals can use those insights to better serve their clients.

🔍 Episode Highlights:

💬 Lifelong Friendship & Health

• How social connection supports longevity and wellness
• Why gyms and fitness businesses must create community

🔄 Reinvention After Disruption

• Newspaper careers upended — and what that teaches about adapting with age
• How older clients may be navigating life reinventions when they come to you

⏳ Mortality Without Morbidity

• Honest reflections on aging and loss — without becoming morbid
• Why purpose, laughter, and joy matter in your message

⏰ Timestamps:

00:00 – Intro & personal message
 01:00 – The reunion at Colorado State University
 03:20 – Lifelong friendships and healthy aging
 05:10 – The role of community in fitness for older adults
 06:40 – Reinvention after career disruption
 08:30 – Reinvention and resilience in fitness as we age
 10:00 – Mortality and mindset: acknowledging without fear
 11:30 – Final 3 takeaways for fitness professionals
 12:10 – Wrap-up: gratitude, purpose, and reflection

🎤 Host: Jay Croft

Jay is the founder of Prime Fit Content and host of The Optimal Aging Podcast, helping fitness pros market effectively to the over-50 population.

🌐 Podcast Website: https://www.primefitcontent.com

📬 Contact Jay: jay@primefitcontent.com

📱 Instagram: https://www.instagram.com/primefitcontent

🔗 LinkedIn: https://www.linkedin.com/in/croftjay

👍 Love the show? Rate us on Apple Podcasts and share this episode with a friend who’d appreciate it.

In this episode of the Optimal Aging Podcast, Jay Croft speaks with Dr. Jonathan Graff-Radford, a Mayo Clinic neurologist and co-author of the new edition of the Mayo Clinic Guide to Alzheimer’s and Other Dementias. They discuss how Alzheimer’s disease begins 20 years before symptoms appear, what can be done to prevent or delay it, and what health and fitness professionals working with people over 50 need to know now.

Dr. Radford shares powerful new insights on early detection tools, lifestyle factors like exercise and hearing loss, and how fitness protocols can support cognitive health. You'll also hear how dual-tasking workouts, VO2 max, and neuroplasticity play a role in long-term brain health.

If you serve older adults in health, fitness, or wellness, this is a must-listen.

👤 Guest: Dr. Jonathan Graff-Radford

Bio:
Dr. Jonathan Graff-Radford is a neurologist at the Mayo Clinic and co-author of Mayo Clinic on Alzheimer’s Disease and Other Dementias. His research focuses on early detection, prevention, and treatment of neurodegenerative diseases.

Resources & Links:

• Mayo Clinic Guide to Alzheimer’s: https://mcpress.mayoclinic.org/product/mayo-clinic-on-alzheimers-and-other-dementias/
  
  
• Mayo Clinic Brain Health Tips: https://www.mayoclinic.org/healthy-lifestyle/healthy-aging/in-depth/brain-health-tips/art-20555198
  
  
• Mayo Clinic Alzheimer’s Disease Resources: https://www.mayo.edu/research/centers-programs/alzheimers-disease-research-center/research-activities/mayo-clinic-study-aging/patients-families/resources
  
  

🧠 Topics Covered

What Is Alzheimer’s Really?

• Difference between Alzheimer’s and general dementia
• Amyloid and tau proteins in the brain

Why Prevention Starts Now

• Alzheimer’s can start 20 years before symptoms
• 40–45% of dementia may be preventable

Lifestyle Factors That Matter

• Exercise, diet, sleep, stress, and social connection
• Hearing loss as a major (and treatable) risk factor

How Exercise Affects the Brain

• Growing the hippocampus with aerobic exercise
• VO2 max and brain resilience studies

The Role of Neuroplasticity

• How the brain adapts and rewires itself
• Dual-tasking in fitness for cognitive engagement

New Tools and Treatments

• Blood tests with 90% accuracy
• Two new FDA-approved drugs slow progression
• Early detection through the Ahead & Trailblazer studies

📱 Follow Jay Croft
Instagram: https://www.instagram.com/primefitcontent

LinkedIn: https://www.linkedin.com/in/croftjay

🌐 Website: https://primefitcontent.com

📬 Contact: jay@primefitcontent.com

👍 Like this episode? Share it with a friend or leave a review on Apple Podcasts!

In this episode of the Optimal Aging Podcast, Jay Croft talks with Dr. Alan Rozanski, a New York City cardiologist with five decades of experience in cardiac rehab and prevention. Dr. Rozanski introduces the concept of "resistance snacks"—short, simple bursts of resistance training that anyone can incorporate into their day.

Whether you're a fitness professional or a healthcare provider, this conversation breaks down how micro-movements can build strength, prevent decline, and serve as an accessible gateway for deconditioned adults over 50.

Dr. Rozanski explains why resistance training is often overlooked in traditional medical advice—and what needs to change. He also shares how even soup cans and wall pushups can be powerful tools for building resilience later in life.

🧑‍⚕️ Guest: Dr. Alan Rozanski

Bio:
Dr. Alan Rozanski is a renowned cardiologist based in New York City, with over 50 years in preventive cardiology and cardiac rehabilitation. He is a national leader in lifestyle medicine and passionate advocate for incorporating strength training into everyday health routines for older adults.

Links:

• Website: https://alanrozanski.com
• LinkedIn: https://www.linkedin.com/in/alan-rozanski-md
  

📌 Episode Highlights

The Resistance Snack Revolution

• What resistance snacks are and why they matter
• Examples of snackable exercises anyone can do

Muscle Loss, Longevity & Prevention

• Sarcopenia’s silent effect on older adults
• How doctors can better guide patients toward strength

Breaking the “Too Old” Mindset

• How to reframe aging and vitality
• Why even minimal movement yields maximum results

🎧 Resources & Links

• Prime Fit Content: https://primefitcontent.com
  
  
• Contact Jay: jay@primefitcontent.com
  
  

🎤 Host: Jay Croft
Jay helps fitness and health professionals reach more people over 50 with better marketing, storytelling, and engagement.

🌐 Podcast Website: https://primefitcontent.com

👍 Rate us on Apple Podcasts
 📱 Follow @primefitcontent on Instagram
 📬 Join our email list: https://primefitcontent.com

📢 Loved this episode? Share it with a friend or tag us using #OptimalAging

Alzheimer’s disease and related dementias now affect more than 55 million people worldwide — and that number is growing fast. But is cognitive decline inevitable? Not anymore.

In this episode, Jay Croft speaks with Angela Lunde, a 24-year Mayo Clinic veteran and co-author of the newly revised Mayo Clinic on Alzheimer’s Disease and Other Dementias. Angela shares powerful insights on how lifestyle choices, early detection, and caregiver support are reshaping the landscape of brain health.

You’ll learn:

• How lifestyle factors like exercise and social connection impact brain function
• The latest in dementia risk reduction, including the POINTER study’s findings
• What new treatments are showing promise — and what still isn’t possible
• The emotional reality for caregivers, and how they can build resilience
• How fitness and wellness pros can guide clients over 50 toward better brain health

This conversation is both deeply informative and inspiring for anyone concerned about aging, dementia, and long-term wellbeing.

👤 Guest: Angela Lunde
Bio: Angela Lunde is a dementia care expert and advocate at Mayo Clinic’s Alzheimer’s Disease Research Center. She has worked for over two decades to support individuals and families impacted by cognitive decline and is the co-author of Mayo Clinic’s definitive book on the topic.
Links:
🔗 Mayo Clinic Book: https://a.co/d/0QBlUNh

🧠 Episode Outline:

What’s New in Dementia Research

• Angela explains how imaging and biomarkers are reshaping early diagnosis
• New anti-amyloid treatments and their potential (and limits)

Risk Reduction Through Lifestyle

• Review of the 2024 Lancet Commission findings
• POINTER study confirms that 4 habits — exercise, diet, social connection, and checkups — make a difference

What This Means for Wellness Pros

• Jay and Angela explore how health/fitness pros can play a crucial role in prevention and support

The Caregiver Experience

• Why caregivers are “invisible second patients”
• Angela’s 4-part “recipe for resilience” every caregiver should know

🎤 Host: Jay Croft
Jay is a content marketing strategist helping fitness and wellness professionals engage the over-50 market.
🌐 https://primefitcontent.com

📣 CTAs:
📬 Join our email list – https://primefitcontent.com

📱 Follow on Instagram – https://www.instagram.com/primefitcontent

📥 Contact – jay@primefitcontent.com

In this compelling follow-up to last week's conversation, Jay Croft is joined by Dan Ritchie, co-founder of the Functional Aging Institute, to explore the diversity within the over-50 fitness market. While most gyms target deconditioned older adults, Dan and Jay discuss the often-overlooked segment of active, high-performing individuals in this age group who still seek challenge, adventure, and high-level coaching.

They share practical strategies for fitness professionals to market to all older adults by showcasing a variety of real client stories — from someone wanting to hike glaciers in Patagonia, to another preparing to summit Mount Kilimanjaro. If you're in the fitness industry and you want to serve the full spectrum of people over 50, this conversation is a must-listen.

Guest: Dan Ritchie

Bio:
Dan Ritchie is the President and co-founder of the Functional Aging Institute and a former longtime gym owner. With decades of experience training older adults, Dan specializes in helping fitness professionals serve the unique needs of clients over 50 — from beginners to elite performers.

Main Topics Covered:

Not a One-Size-Fits-All Market

• Why the over-50 demographic is more diverse than many gym owners realize
• How to avoid alienating active older adults by assuming everyone is a beginner

The Power of Storytelling

• How real-life client stories like summiting Kilimanjaro or traveling Europe inspire belief and action
• Tips on using storytelling in marketing to connect with a variety of client types

Program Design for Every Fitness Level

• Why you must scale programs for different abilities
• The importance of making experienced clients feel seen and appropriately challenged

Marketing to the Advanced 50+ Client

• What gym owners can do to attract fit, motivated clients over 50
• Balancing welcoming beginner messaging with high-performance program offerings

Timestamps:

00:00 – The power of believing what's possible after 70
 01:00 – Jay introduces Part 2 with Dan Ritchie
 02:00 – Overview of Andrew's fitness question from last episode
 04:00 – Stats on low exercise rates over age 65
 05:30 – Why we need to speak to all fitness levels
 07:00 – Stories that resonate with high-performing older adults
 08:30 – Kilimanjaro, Patagonia, and client adventures
 10:00 – Fitness goals like golf, tennis, and pickleball
 13:00 – Making clients feel seen and supported
 16:00 – Jay's story about "Papillon" the grandfather
 18:00 – Creating a gym where everyone feels they belong
 20:00 – Reversing decline through consistent training
 21:00 – Lance's story: feeling better at 75 than at 65

🎤 Host: Jay Croft
Jay helps fitness professionals grow their businesses by better connecting with people over 50 through content marketing that works.

🌐 Podcast Website: https://primefitcontent.com

📬 Contact: jay@primefitcontent.com

📱 Instagram: @primefitcontent

💼 LinkedIn: Jay Croft

👍 Rate the show on Apple Podcasts
 📥 Contact us – jay@primefitcontent.com

Loved this episode? Share it with a friend or tag us on socials using #OptimalAgingPodcast.

Jay Croft speaks with Andrew, a retired tech and travel executive and long-time gym-goer, who poses a provocative question: How can gyms stay relevant for older adults who are already fit? This episode dives into how fitness professionals can better serve this overlooked but important segment of the over-50 population. 

If you're a gym owner, trainer, or wellness pro working with older adults, this episode is a must-listen for understanding how to engage those who are fit and want to stay that way — with empathy, programs, and smart marketing.

🧑‍💼 Guest: Andrew

Bio: Andrew is a 69-year-old retired executive who has maintained a lifelong dedication to fitness. As a passionate gym-goer, he offers unique insight into the mindset and needs of fit older adults.
Location: Atlanta, GA

🕒 Timestamps:

• [00:00] Andrew’s mindset: Pushing limits while aging
• [01:00] Jay introduces Andrew and the core question of the episode
• [02:00] Who gyms typically market to — and who gets overlooked
• [03:00] The deconditioned vs. the conditioned population
• [05:00] The question from Andrew that sparked this episode
• [06:00] Concerns of active aging adults: injury, limitation, mindset
• [08:00] How gyms can help by adapting and supporting
• [10:00] Gym marketing misses for the 50+ fit population
• [12:00] Suggestions for better programming and language
• [14:00] The mindset shift: aging and adapting with strength
• [16:00] Prioritizing full-body health — including doctor visits
• [18:00] Community and mental health in gyms
• [20:00] What active older adults look for when gym-shopping
• [22:00] Building community and acknowledgment in fitness spaces

🔗 Resources & Mentions:

• Functional Aging Institute – https://functionalaginginstitute.com
  
  
• Prime Fit Content – https://primefitcontent.com
  
  

🎤 Host: Jay Croft

Jay is the founder of Prime Fit Content, helping fitness professionals attract and retain clients over 50 with smart, effective content marketing.

🌐 Podcast Website: https://primefitcontent.com

📥 Email: jay@primefitcontent.com

📱 Instagram: https://www.instagram.com/primefitcontent

🔗 LinkedIn: https://www.linkedin.com/in/croftjay

👍 Rate the show on Apple Podcasts
 📬 Join the email list – https://primefitcontent.com

AI is everywhere—but it can’t replace human connection. In this solo episode, Jay Croft shares how fitness professionals can thrive by building trust through authentic communication and evergreen content marketing.

Jay walks through his own conversation-based ecosystem—how podcasting, speaking, writing, and Prime Fit Content all work together to generate trust, visibility, and revenue without paid ads. If you're working with clients over 50, this episode gives you a powerful framework to connect and grow.

🧠 What You'll Learn:

💬 Why Conversations Beat AI Every Time

• Harvard research on trust and customer service 
• AI can't replicate emotional nuance or relationship-building 

📢 How to Build an Evergreen Marketing Flywheel

• The role of podcasts, newsletters, blog posts, and guest appearances 
• Why your message must be consistent, human, and story-driven 

🚀 Real-Life Client Wins

• Debbie’s story: why trust—not ads—led her to join a gym
• Presenting at retirement communities, podcasts, and more 

📚 Creating Authority with Content

• Why Jay wrote Selling Longevity and how you can create a lead magnet too (00:08)
• Turning trust into revenue with Prime Fit Content 

🧩 Why This Strategy Works

• Organic, evergreen, compounding, and human-centered content 
• How it builds long-term client relationships 

✅ 3 Key Takeaways for Gym Owners 

1. Include clear CTAs in every message
2. Talk about your offers regularly
3. Keep everything human and story-driven

🧑‍💼 Host: Jay Croft

Jay Croft is the founder of Prime Fit Content and author of Selling Longevity: Over-50 Fitness Can Transform Lives and Your Business. He helps fitness businesses reach more clients over 50 using proven, trust-based content strategies.

🌐 Website: https://primefitcontent.com

📘 Book: Selling Longevity – https://a.co/d/egDAfwF

📬 Email: jay@primefitcontent.com

📱 Instagram: https://www.instagram.com/primefitcontent

🔗 LinkedIn: https://www.linkedin.com/in/croftjay

👍 Enjoyed this episode? Leave a review and share it with a colleague who works with older adults.

In this solo episode of The Optimal Aging Podcast, host Jay Croft shares five key lessons he’s learned from promoting his new book, Selling Longevity, and appearing on multiple podcasts. These takeaways will help fitness, health, and wellbeing professionals better connect with the over-50 market — a powerful audience with time, resources, and motivation to invest in their health.

You’ll hear why telling stories beats quoting statistics, how to build trust with quick wins, and why aligning every aspect of your business matters. Jay also offers actionable steps you can start implementing today to refine your marketing and improve client engagement.

Whether you’re a gym owner, trainer, or wellness coach, these insights will help you present your business more effectively, sell more persuasively, and serve your clients better.

Timestamps

00:00 – Why small changes can make a big impact
 01:30 – Welcome and book launch update
 03:00 – Lesson 1: Understand the over-50 market
 05:00 – Lesson 2: Lead with stories, not statistics
 07:00 – Lesson 3: Build trust with quick wins
 10:00 – Lesson 4: Master your message so you can improvise
 13:00 – Lesson 5: Align every part of your business
 15:00 – Recap of the 5 takeaways
 15:30 – Where to get Selling Longevity and connect with Jay

Episode Outline

1. Understand the over-50 market

• Replace outdated stereotypes with inspiring, capable, and adventurous portrayals.

2. Lead with stories, not statistics

• Emotional, relatable client success stories create lasting connections.

3. Build trust with quick wins

• Small, visible changes can signal expertise and commitment.

4. Master your message so you can improvise

• Know your material so well you can adapt it to any audience.

5. Align every part of your business

• Ensure your marketing matches the actual client experience.

Resources Mentioned:

• 📘 Selling Longevity – Get the book on Amazon
• 🌐 Prime Fit Content – primefitcontent.com

🎤 Host: Jay Croft
Jay Croft is the founder of Prime Fit Content and author of Selling Longevity, helping fitness and wellness professionals grow their businesses with more people over 50.

🌐 Podcast Website: primefitcontent.com
📱 Instagram: @primefitcontent
💼 LinkedIn: Jay Croft

👍 Rate the show on Apple Podcasts and Spotify
 📬 Join our email list – Subscribe here

In this episode of the Optimal Aging Podcast, Jay Croft sits down with Rick Mayo, founder and CEO of Alloy Personal Training, for an insightful deep dive into franchising, fitness, and the over-50 market. Jay and Rick explore entrepreneurship, messaging, and personal growth—including a fascinating discussion about the book "The Gap and the Gain."

Rick shares how he built Alloy into a franchise with over 300 awarded licenses and more than 100 locations open, all while staying mission-driven and sharply focused. This episode is packed with takeaways for gym owners, personal trainers, and wellness professionals who serve clients in midlife and beyond.

Learn how Rick keeps distractions at bay, how Alloy’s messaging evolved, and why staying focused on franchisee success drives everything he does. If you're building a business to serve people over 50, this one’s for you.

Guest: Rick Mayo

Bio: Rick Mayo is the founder and CEO of Alloy Personal Training, a fast-growing fitness franchise built to serve people over 50. With more than 30 years in the fitness industry, Rick has been a pioneer in small-group personal training and an advocate for purpose-driven business growth.

Links:

• Website: https://alloypersonaltraining.com
                   https://alloyfranchise.com
• Instagram: https://www.instagram.com/coachrickmayo/

Episode Topics

The Gap and the Gain Mindset
Rick discusses the value of celebrating your wins without losing your edge—and how this mindset shift has changed the way he leads his business.

Franchising Lessons
From 2% success rates to surpassing 100 open locations, hear what Rick learned over five years of building a franchise.

Marketing That Resonates
How Alloy learned to lean into purpose and strength messaging to reach their ideal clients over 50.

Avoiding Distractions
Rick shares how he stays focused on what matters most—and why he says no to almost everything else.

Trends to Watch
Strength, experiential fitness, and AI—all seen through the lens of growing a franchise for people in midlife.

Resources Mentioned

• Selling Longevity by Jay Croft – https://a.co/d/hbtl3p6

🎤 Host: Jay Croft
Jay helps gym owners and health professionals grow with more people over 50 through content, communications, and expert strategy.

🌐 Podcast Website: https://primefitcontent.com

📬 Join the email list: https://primefitcontent.com
📱 Follow on Instagram: https://www.instagram.com/primefitcontent
💼 Connect on LinkedIn: https://www.linkedin.com/in/croftjay

Loved this episode? Share it with a friend or tag us on socials using #OptimalAgingPodcast

Timestamps

00:00 - Intro: Rick Mayo & Jay Croft
01:15 - The "Gap and the Gain" mindset
04:10 - Lessons from 5 years of franchising Alloy
08:00 - What motivates the over-50 client
11:00 - Messaging & brand clarity
14:00 - Who your avatar really is
18:00 - Focus, distractions & shiny objects
21:00 - Why Rick says no to most speaking gigs now
24:00 - How to avoid being your own bottleneck
27:00 - Great marketing moments that stuck
32:00 - Trends: strength, experience, & AI
37:00 - What to ignore vs what to lean into
39:00 - Wrap-up

In this solo episode of the Optimal Aging Podcast, host Jay Croft shares a powerful chapter from his new book Selling Longevity: How Over-50 Fitness Can Transform Lives and Your Business. If you’re a fitness professional wondering how to better serve and attract people over 50—this is your playbook.

You'll learn:

• Why the over-50 market is your biggest growth opportunity
• What older clients actually want in a gym experience
• How to design programs, space, and language to connect with this demographic
• Real-life examples like Richard’s gym loyalty and Betty’s incredible resilience at 83

Jay also reads “Designing the Over-50 Customer Experience,” a key chapter, and shares a bonus story that proves: older clients aren’t just inspiring—they’re good business.

Timestamps:

00:00 – Why longevity is the biggest fitness opportunity
 01:10 – Who the book Selling Longevity is for
02:20 – Two types of gym owners over 50
03:30 – Why this market is good business
04:00 – Reading Chapter 8: Designing the Over-50 Customer Experience
05:00 – First impressions: respect, language, and imagery
06:30 – Designing welcoming spaces and programming
08:00 – Importance of small group personal training
09:30 – Retention tips and long-term loyalty
11:00 – Bonus Story: A failed customer experience in Nashville
12:20 – Message to fitness pros: How to engage people over 50
13:00 – Bonus Story: Betty and Rob's inspiring journey
14:00 – Final thoughts and call to action

Resources Mentioned:

• Selling Longevity on Amazon: https://a.co/d/2N0fEkw
• Prime Fit Content: https://primefitcontent.com

🎤 Host: Jay Croft
Jay is the founder of Prime Fit Content, helping fitness businesses grow by connecting authentically with people over 50.

🌐 Podcast Website: https://primefitcontent.com

👍 Rate the show on Apple Podcasts
 📬 Join the email list – https://primefitcontent.com
📱 Follow on Instagram – @primefitcontent
📥 Contact – jay@primefitcontent.com

💬 Loved this episode? Share it with a friend or tag @primefitcontent using #OptimalAging.

In this episode of The Optimal Aging Podcast, Jay Croft speaks with Dr. Cindy Dallow—a registered dietitian, endurance athlete, and now certified personal trainer—about her unexpected journey into strength training in her 60s. Despite her impressive background in nutrition and Ironman triathlons, Cindy had never lifted weights… until she realized she couldn’t put her suitcase in the overhead bin or do a single push-up.

Cindy shares how strength training changed her perspective—and her practice. She now coaches other women through menopause with a focus on building strength to prevent osteoporosis, manage menopause symptoms, and maintain independence as we age.

This conversation is packed with inspiration and practical takeaways for health and fitness professionals working with older adults, particularly women navigating menopause.

👤 Guest: Dr. Cindy Dallow
Bio: Cindy Dallow, PhD, RD, is a registered dietitian, personal trainer, and endurance athlete who runs Midlife Food and Fitness, helping women over 50 navigate menopause with strength, confidence, and science-backed nutrition.
Links:

• Website: https://midlifefoodandfitness.com
• Strong Enough Program: https://midlifefoodandfitness.com/strong-enough

Episode Highlights & Timestamps

💪 Why Strength Training Matters After 50

00:00 – Cindy’s realization that aerobic fitness wasn’t enough
 03:20 – How strength training changed her body and practice
 09:45 – Her mother’s decline and the fear of frailty

🌿 Nutrition & Menopause

11:00 – How Cindy coaches women on heart and bone health
 13:00 – Role of plant-based diets, sleep, and stress management
 17:00 – Soy, phytoestrogens, and reducing menopause symptoms

🚫 Debunking Myths

20:00 – You don’t need to “eat clean” or perfectly
 25:00 – Gym intimidation is real—and beatable
 35:00 – No, lifting won’t make you bulky

🧠 Motivation & Mindset

29:00 – Why “strong enough” is a personal standard
 32:00 – Lifting heavy vs. progressive resistance
 38:00 – How to start simply and build confidence

🎤 Host: Jay Croft
Jay helps fitness professionals over 50 grow their businesses with better marketing, messaging, and content.

📬 Join the newsletter: https://primefitcontent.com
📱 Follow on Instagram: https://www.instagram.com/primefitcontent

If you loved this episode, share it with a friend or tag us using #OptimalAging

In this episode of the Optimal Aging Podcast, host Jay Croft sits down with online coaching expert Chris Liddle to explore how fitness professionals can launch and grow an online business, particularly focused on serving adults over 50. Chris offers practical advice on getting started, choosing the right tools, and creating meaningful client relationships in a virtual environment.

Chris shares how he transitioned from in-person training to a thriving online coaching model, including how his own parents in their 70s inspired him to refine his tech onboarding and communication style. The conversation covers why the older demographic is not only viable but ideal for online training—offering reliability, consistency, and a genuine desire to improve.

This episode is packed with insights for any coach looking to grow sustainably and meaningfully. Jay and Chris dive into topics like using WhatsApp and YouTube for low-cost delivery, building trust with tech-hesitant clients, and using thoughtful onboarding to reduce friction. Chris also breaks down scalable coaching models, shares tips for pricing and retention, and discusses the mindset needed to succeed in today’s remote fitness landscape.

If you’re a trainer who’s been curious about online coaching, or if you’ve struggled with finding the right market to serve, this conversation will shift your perspective and equip you with strategies to take action immediately.

💼 Guest: Chris Liddle

Bio:
Chris Liddle is a Canada-based online coach and educator who coaches the general population but also helps other trainers launch and grow their online coaching businesses through some of the work he does with BSimpson Fitness. He’s passionate about serving the older adult population and is known for simplifying tech, delivering customized programming, and building deep, supportive client relationships.

Links:

• Instagram: https://instagram.com/christianliddle 
• Podcast: https://podcast.invigoratetraining.com

📌 Episode Highlights

Why Online Coaching Still Matters Post-Pandemic

• Demand for virtual fitness hasn’t faded. Chris explains how coaches can meet this need effectively, especially with older clients.

Simplified Tech for Seniors

• Tools like WhatsApp, spreadsheets, and YouTube can go a long way. Chris explains how to keep your systems low-cost and accessible.

Identifying the Right Niche

• Why elite athletes aren’t the best target market—and why older adults are often your best long-term clients.

Getting Started with No Budget

• You don’t need fancy apps. Chris shares how to begin with free tools and build a profitable model step by step.

Should You Become an Online Trainer?

• Chris breaks down the traits of successful online coaches and how to know if this career path is right for you.

📅 Timestamps

00:00 Why online fitness is still growing
01:15 Meet Chris Liddle
04:00 How Chris got started in online training
06:00 Coaching clients over 50 online
08:00 Tech onboarding tips for older adults
12:00 Helping trainers identify their ideal niche
16:00 Simple tools to start coaching online
20:00 WhatsApp, YouTube & spreadsheets: low-cost tools
24:00 Group coaching and scalability
26:00 Is online training right for you?
30:00 Final thoughts & connect with Chris

🎤 Host: Jay Croft
Jay helps fitness professionals grow their businesses by engaging clients over 50 with expert marketing strategies and storytelling.

🌐 Podcast Website: https://primefitcontent.com

✨ Calls to Action

📥 Download our free guide for fit pros – https://primefitcontent.com
📱 Follow on Instagram – https://instagram.com/primefitcontent

🔍 Loved this episode? Share it with a friend or tag us on social using #PrimeFitContent

In this uplifting episode of The Optimal Aging Podcast, host Jay Croft reconnects with longtime friend and positivity expert Jay Clark, principal of JC Charity Services and a John Gordon-certified trainer. Jay shares how a positive mindset is not just feel-good fluff — it’s a practical, powerful tool for overcoming adversity, improving your health, and growing your business.

You’ll hear:

• How positivity fuels resilience and deeper client connections
• The difference between “kumbaya” optimism and action-based faith
• Why core values and knowing your “why” help prevent burnout
• Real-world ways small business owners can implement positive leadership
• How storytelling creates magic in leadership and marketing

Jay also hosts the podcast Making Our World Better, where he highlights unsung heroes in the nonprofit sector. Don’t miss this inspiring conversation packed with actionable insights for fitness and wellness professionals over 50.

Guest Name:
Jay Clark

Bio:
Jay Clark is a John Gordon-certified Power of Positive Leadership trainer and the founder of JC Charity Services. He draws from a rich background in professional sports and nonprofit leadership to help individuals and organizations develop positive, resilient mindsets through workshops, coaching, and storytelling.

Links:

• Website: https://jccharityservices.com/
• Podcast: Making Our World Better

🎤 Host: Jay Croft
Jay helps fitness professionals grow their businesses by serving people over 50 with clarity, purpose, and effective storytelling.

🌐 Podcast Website: https://primefitcontent.com
📬 Contact: jay@primefitcontent.com
📱 Follow on Instagram: https://www.instagram.com/primefitcontent
📥 Join the newsletter: https://primefitcontent.com

Loved this episode? Share it with a friend or tag us on social media using #OptimalAgingPodcast.

Feeling overwhelmed by supplement choices after 50? You're not alone. On today's episode, Nikki Raymond, holistic nutritionist and IFBB Pro Bodybuilder, joins Jay Croft to cut through the noise. Nikki shares her journey from personal trainer to functional nutrition expert, emphasizing the critical role personalized bloodwork and supplements play in healthy aging.

In this empowering conversation, you'll learn:

• Why supplements are essential (and how to pick the right ones)
• How understanding your personal bloodwork can dramatically improve health outcomes
• Practical tips for integrating better nutrition into busy lifestyles

Whether you're optimizing your fitness or helping clients thrive as they age, Nikki provides clear, actionable insights for aging optimally.

Guest Bio: Nikki Raymond is the owner of Xperience Health, a holistic health clinic in Atlanta specializing in functional nutrition, hormone optimization, and body composition analysis. She uses personalized testing to create tailored nutrition and supplement plans, empowering individuals to take control of their health at any age.

🔗 Connect with Nikki:

• Website: https://www.nikkifitfitness.com/
• Website: https://www.xperience.health/
• Instagram: https://www.instagram.com/nikkifit_fitness

🔗 Connect with Jay Croft:

• Email: jay@primefitcontent.com
• Instagram: https://www.instagram.com/primefitcontent
• LinkedIn: https://www.linkedin.com/in/croftjay

👍 Enjoyed this episode? Rate us on Apple Podcasts and share it with a friend!

📥 Resources Mentioned:

• Comprehensive Blood Panels
• DEXA Scans
• GLP-1 and Peptide Therapies

🌐 Podcast Website: https://primefitcontent.com

In this powerful episode from the Functional Aging Summit, Jay Croft—founder of Prime Fit Content—reveals how fitness professionals can use client storytelling to attract, engage, and retain more clients over 50.

You’ll learn how to frame your clients as the heroes of their own fitness journeys (not you), why that subtle shift builds trust and credibility, and how to avoid the most common marketing mistakes that push people away.

Whether you’re a gym owner, studio operator, or coach working with midlife and older adults, this episode is packed with actionable advice on messaging, member profiles, retention, and building community.

🎧 What You’ll Learn:

• The “hero’s journey” and how it applies to your clients
• Why most fitness marketing misses the mark with older adults
• How to tell stories that inspire action (without selling)
• Real-world examples of member profiles that work
• The retention benefits of client-centered content

Purchase recordings for the 2025 Virtual Functional Aging Summit:
https://www.fbasucceed.com/faisummit

📥 Download your free guide:
How to Attract Clients Over 50 with Better Storytelling

📘 Book a strategy call:
https://primefitcontent.com/contact

🧠 Connect with Jay:
Instagram – @primefitcontent
LinkedIn – Jay Croft

⏱️ Timestamps:
00:00 – Real-life superhero story
01:30 – The hero’s journey explained
03:15 – Why older clients are overlooked
05:45 – Common marketing mistakes
09:20 – Client-focused storytelling
15:00 – Member profiles that resonate
25:00 – Success metrics for fitness pros
30:00 – Building community & retention
37:00 – Live Q&A on marketing strategies

In this episode of The Optimal Aging Podcast, Jay Croft sits down with Alex McBrairty, a fitness coach whose personal transformation—losing nearly 100 pounds as a teen—launched a lifelong journey into behavior change, motivation, and the psychology of fitness.

Alex shares how his struggle with self-esteem and identity led him to pursue a degree in psychology, which now underpins his coaching philosophy. You'll learn how he uses personality testing to meet clients where they are, especially those over 50 who may feel intimidated by change or doubt their ability to improve.

Whether you're a fitness or wellness professional or someone navigating your own health journey later in life, this episode is filled with actionable insights. Alex explains how to help clients rewrite their internal stories, embrace behavior change at any age, and take manageable steps toward better health—without falling into the all-or-nothing trap.

👤 Guest: Alex McBrairty

Bio: Alex McBrairty is a personal trainer and psychology enthusiast who specializes in helping clients achieve lasting health transformations by combining mindset work with fitness strategy. His own journey of losing 100 pounds as a teenager deeply informs his coaching approach.

Links:

• Substack Newsletter: https://ateamfit.substack.com

🧠 Topics Covered

Rewriting Your Health Story

• How Alex transformed from an overweight teen to a fitness coach
• The role of self-perception in sustaining behavior change

The Psychology of Motivation

• Why external motivators can be powerful starting points
• Understanding the deeper "why" behind lasting change

Using the Big Five Personality Traits

• How to tailor coaching using the OCEAN model
• Adapting communication styles for different personality types

Coaching Over-50 Clients

• Why older adults often have more urgency—and more doubts
• Strategies for simplifying nutrition and encouraging progress

🎤 Host: Jay Croft
Helping fitness professionals connect with people over 50 who want to stay healthy and engaged.

🌐 Podcast Website: https://primefitcontent.com
📬 Contact: jay@primefitcontent.com

📢 Calls to Action:

👍 Rate and review us on Apple Podcasts
 📬 Subscribe to the email list – https://primefitcontent.com
📱 Follow on Instagram – @primefitcontent

🫶 Loved this episode? Share it with a friend or tag us on socials using #OptimalAgingPodcast.

The Functional Aging Summit, held online June 13–14, is an incredible opportunity to learn from industry leaders about how to train people over 50 and grow your business with this large, lucrative, and underserved population. Go here to learn more: https://functionalagingsummit.com

In this episode of the Optimal Aging Podcast, host Jay Croft talks with Dr. Dan Ritchie, co-founder of the Functional Aging Institute, who previews the upcoming event and shares compelling reasons why fitness professionals should be targeting the active aging market.

Dan and Jay explore how this growing demographic presents not just a meaningful mission but also a strategic business opportunity—with higher client retention, deeper impact, and long-term sustainability. You'll also hear about the advantages of a virtual summit, how you can still access all the sessions even if you miss it live, and the type of career-changing content you can expect.

It’s a no-brainer. Start learning here.
https://functionalagingsummit.com

Guest: Dr. Dan Ritchie

Dr. Dan Ritchie is the co-founder of the Functional Aging Institute and a recognized leader in fitness for older adults. He holds a doctorate in Health and Physical Education and has helped countless fitness professionals elevate their careers by better serving clients over 50.

🔗 Register for the Functional Aging Summit: https://functionalagingsummit.com
📬 Contact Jay: jay@primefitcontent.com
🌐 More from Jay: https://primefitcontent.com
📱 Follow Jay:
Instagram: @primefitcontent
LinkedIn: Jay Croft

In this episode of The Optimal Aging Podcast, host Jay Croft sits down with Rick Streb—fitness industry veteran, marketing strategist, and bestselling author—to explore how publishing a book can supercharge your fitness business. Whether you're a gym owner, trainer, or health coach, Rick explains why having your own book is more than just a vanity project—it’s a strategic marketing asset.

You’ll learn how Rick helps fitness pros turn their everyday knowledge and client stories into published books that build authority, attract ideal clients, and fuel long-term growth. From using AI tools like ChatGPT to creating targeted funnels and lead magnets, Rick shares his complete process—and why it's never been easier to get started.

👤 Guest: Rick Streb

Bio:
Rick Streb is the founder of FitnessMarketing.com and a 30-year fitness veteran who has helped nearly 200 professionals publish books to grow their businesses. A bestselling author himself, Rick combines fitness experience with marketing savvy to help others become recognized experts in their communities.

Links:

• Website: https://www.fitnessmarketing.com
• Email: rick@fitnessmarketing.com
• Phone: (573) 302-8400

🔍 Episode Topics

Why Fitness Pros Should Write Books

• Learn how a book helps you stand out, build authority, and generate leads.

How Rick Helps Clients Overcome Writing Fears

• From brain dumps to ChatGPT workflows, Rick simplifies the process.

Using AI Tools (the Right Way)

• Why most fail with AI—and how Rick’s custom GPT changes the game.

Funnel Strategy and Lead Generation

• How to turn your book into a powerful lead magnet and client conversion tool.

Jay’s Book Journey: Selling Longevity

• Jay shares his experience working with Rick on his upcoming book.

📘 Resources Mentioned

• Fitness Marketing Services: https://www.fitnessmarketing.com
• Prime Fit Content: https://primefitcontent.com

🎤 Host: Jay Croft
Jay helps gyms and studios grow with content that engages people over 50. Learn more at Prime Fit Content.

🌐 Podcast Website: https://primefitcontent.com

👍 Rate the show on Apple Podcasts – https://podcasts.apple.com/us/podcast/the-optimal-aging-podcast/id1532395738
 📬 Join our email list – https://primefitcontent.com
📱 Follow us on Instagram – https://www.instagram.com/primefitcontent
📥 Contact us – jay@primefitcontent.com

Loved this episode? Share it with a friend or tag us on socials using #OptimalAgingPodcast.

Can walking your neighborhood really help grow your fitness or physical therapy business? For Shayna Gross, the answer is a resounding yes.

In this episode of the Optimal Aging Podcast, Jay Croft of Prime Fit Content talks with Shayna, a veteran physical therapist and the owner of Physiovation in Atlanta. After moving to a larger location in the eclectic Little Five Points neighborhood, Shayna expanded her offerings to include small group personal training — and got to work building real relationships.

You’ll hear how she:

• Met her neighbors and local business owners one by one
• Formed smart partnerships and sponsored a wellness festival
• Attracted clients from a large local employer
• Combines strength training and physical therapy to focus on prevention and lifelong wellness

Shayna’s story is a masterclass in grassroots marketing and community connection. If you’re a fitness or wellness professional looking for authentic ways to grow, this episode is for you.

This episode is a must-listen for fitness, health and wellness professionals looking to expand their business and connect with their community in meaningful ways.

Learn more about Shayna: Physiovation, Shayna Gross on Facebook
Subscribe to the show and learn more at: Optimal Aging on Apple

Prime Fit Content helps you reach more people over 50 to grow your fitness, health and wellbeing business.

Is Alzheimer’s disease just something we have to wait and worry about as we age? Amy Lang doesn’t think so.

In this episode of The Optimal Aging Podcast, Jay Croft talks with Amy Lang, a brain health coach and former gym owner whose personal experience with Alzheimer’s — both her mother and grandmother were diagnosed — set her on a mission to educate others.

Amy shares how lifestyle factors like exercise, nutrition, stress, sleep, and social connection can dramatically reduce the risk of cognitive decline. If you're a fitness or wellness professional serving clients over 50, you’ll hear why this is a conversation you need to be having — and how you can help lead the way.

This is a hopeful, empowering episode packed with real-life insight and practical takeaways.

 Connect with Amy Lang:

• Website: https://www.moxie-club.com/protect
• Instagram: @habitwhisperer
• Facebook: Amy Lang Coaching

🔗 Learn more at https://primefitcontent.com
📬 Contact: jay@primefitcontent.com
📱 Follow Jay:
Instagram: https://www.instagram.com/primefitcontent
LinkedIn: https://www.linkedin.com/in/croftjay

Thanks for listening!

Want to inspire your 50+ clients to stay active, connected, and confident? In this episode, I talk with Road Scholar’s PR Director, Kelsey Knoedler Perri, about how fitness and travel work hand-in-hand to promote healthy aging.
We explore survey data from Road Scholar’s “Age Adventurously” campaign and how fitness pros can use these insights to motivate clients, boost retention, and create content that resonates.

🎯 Great for: gym owners, trainers, wellness professionals

Topics include:

• How travel encourages fitness in older adults
• The social power of group adventures
• Using storytelling and Facebook communities to connect
• Why adventure doesn’t have to mean extreme

💥 Special highlight: Learn more about Age Adventurously Day on June 8th — a movement redefining what it means to age boldly.

🔗 Learn more: https://www.ageadventurously.org
🌐 Road Scholar: https://www.roadscholar.org

Connect with Jay Croft here:
• Instagram:  https://www.instagram.com/primefitcontent
• LinkedIn:  https://www.linkedin.com/in/croftjay/
• Facebook:  https://www.facebook.com/jaycroft

For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com.

Email: jay@primefitcontent.com

Thanks for listening!

Let’s bust some outdated assumptions. In this solo episode, I share exactly how to market your gym or studio to today’s 50+ clients — who are active, discerning, and ready to invest in their health.

You’ll learn communication strategies that build trust and help your content actually land with this high-value audience.

📌 Actionable for: gym owners, studio managers, and fitpros over 40

What you’ll learn:

• What NOT to say to this demographic
• How to create relatable blog, email, and social content
• Why this market has strong BS detectors — and how to earn their trust
• Whether TikTok or email marketing makes more sense for your business

Connect with Jay Croft here:
• Instagram: https://www.instagram.com/primefitcontent
• LinkedIn: https://www.linkedin.com/in/croftjay/
• Facebook: https://www.facebook.com/jaycroft

For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com.

Email: jay@primefitcontent.com

Thanks for listening!

Meet three gym owners who are thriving by combining smart content with meaningful connection. In this episode, I talk with Micah Morgan, Jake Trione, and Lisa Grace Wright — all of whom have built powerful brands and loyal communities by speaking directly to the needs of active agers.

📣 Designed for fitness business owners and marketers

Takeaways:

• How to use member stories for high-converting content
• Community-driven marketing strategies that work
• Tips for using video, Reels, and even AI in your workflow
• Why niche marketing to adults 50+ leads to loyal clients and better revenue

🎤 About the Guests:
• Micah Morgan (MM Fitness & Temple Terrace Training, Tampa) – Known for his member-first approach, live content, and emotional storytelling.
• Jake Trione (Tri Fitness Gym, Houston) – A military veteran focused on care, connection, and creating a truly inclusive space.
• Lisa Grace Wright (Your Personal Best Training Studio, Corpus Christi) – A content and video marketing master who’s leveraging AI, Instagram, and YouTube to dominate her niche.


Connect with Jay Croft here:
• Instagram: https://www.instagram.com/primefitcontent
• LinkedIn: https://www.linkedin.com/in/croftjay/
• Facebook: https://www.facebook.com/jaycroft

For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com.

Email: jay@primefitcontent.com

Thanks for listening!

Want to market your fitness business to the 50+ demographic more effectively? In this special episode of the Optimal Aging Podcast I share my top 7 content marketing do’s and don’ts for connecting with people over 50.

💬 Discover why storytelling, email marketing, and consistent messaging are key to attracting and retaining clients over 50. Learn what mistakes to avoid and how to build real engagement without being pushy or spammy.

I also discuss hot trends like brain health, hybrid training, and AI in fitness content creation. If you're a fitness pro or gym owner targeting the older adult community, this episode is your ultimate marketing roadmap.

Topics Covered:
✅ 7 essential content marketing Do’s and Don’ts for fitness over 50
✅ Choosing the right social media platform for the 50+ demographic
✅ Emerging trends: brain health, hybrid training, Ozempic, and AI in content

Connect with Jay Croft here:
• Instagram: https://www.instagram.com/primefitcontent
• LinkedIn: https://www.linkedin.com/in/croftjay/
• Facebook: https://www.facebook.com/jaycroft

For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com.

Email: jay@primefitcontent.com

Thanks for watching!

How do your clients and prospects want to receive communications from you? Do you know? And are you meeting them where they are -- or expecting them to come to you?

On this week's Optimal Aging, I'm sharing a lesson I've learned about my business, and how I communicate with people I want to be in my audience. 

I started recording my podcast on video and posting the episodes on YouTube, after avoiding it for years. It's expanding my audience and helping me reach new people, including prospective customers.

See, I just didn't want to bother with YouTube because I don't like watching podcasts on YouTube -- so why would anyone else? Just like some of you don't like emails or Facebook, or don't know what to make of ChatGPT. And with new communications channels popping all the time, you need to know where your folks are and reach out to them there. It's about their preferences, not yours.

Connect with Jay Croft here:
• Instagram: https://www.instagram.com/primefitcontent
• LinkedIn: https://www.linkedin.com/in/croftjay/
• Facebook: https://www.facebook.com/jaycroft

For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com.

Email: jay@primefitcontent.com

Thanks for listening!