Rebel's Center of Creativity
Welcome to The Center of Creativity — the podcast by Rebel, a creative brand studio in the Rebellion Group, where creative minds collide to celebrate the art and chaos of our crafts in a world that seems to value them less and less. We dive deep into the business of creativity, from breaking into the industry and building careers to navigating the freelance hustle.
Your host at The Center of Creativity is James Dowd, a leader behind Rebellion’s work across creative strategy, agency operations, behavioral intelligence, psycholinguistics, AI, brand positioning and consulting, as well as the future of marketing and business in Connecticut and New England.
Follow along to catch every episode.
Experience the Rebellion at GroupRebel.com and RebellionGroup.com.
Rebel's Center of Creativity
009: Bad Holiday (NOT CHRISTMAS) Marketing
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Rubes & James are joined by VP of Strategy, Mark Anderson, to talk about how brands leverage (sometimes foolishly) holidays to market themselves. From Guinness on St. Patrick's to Reece's on Halloween, hear all about how brands are winning (and losing) with their holiday marketing. As usual, little was planned, chaos ensues, drinks be drank. Enjoy!