When someone signs up for your email list, they are introducing themselves. Your response at that moment can be crucial to the future of your relationship.
So, when someone introduces themselves to your mission by signing up for your email list, they deserve some acknowledgment, attention, and warmth.
How is that accomplished? In the digital world, a "welcome-to-our-email-list" email series is how we show this common courtesy. A "welcome" email series is the polite thing to do. When someone signs up for your email list, they take the initiative to have a relationship with you. When you send a "welcome" email, you offer them a smile and a handshake. It is common courtesy.
When done well, a welcome email series is your best opportunity to say hello and turn new acquaintances into donors. This one thing will push your nonprofit into the top one percent of nonprofits worldwide. So few organizations do it that you become known, liked, and trusted. And when donors know, like, and trust you, they enthusiastically give you their treasure!
If you are not sending a "welcome" email series to folks that introduce themselves to you, you will never get all the money you need for your mission. A LOT of cash remains on the table that could have been yours.
In writing your welcome email series, consider ahead of time what kind of engagement you want. When done right, people are most willing to join your mission with a gift in these emails. The goal is to:
Consider:
The hardest thing about implementing a welcome-email series is figuring out what to put in them. Copywriting legend Eugene Schwarts tells us that our goal should be to take our new acquaintances from:
Potential donors are introducing themselves to you all the time! You miss a fantastic opportunity to nurture excellent relationships when you don't respond appropriately.
Keep saying thank you, telling stories and responding well to people when they introduce themselves to you!
David
Get a digital copy of David's book: Visionary Fundraising today CLICK HERE
Special price $4.99
You can connect with David at www.davidoaks.net
When someone signs up for your email list, they are introducing themselves. Your response at that moment can be crucial to the future of your relationship.
So, when someone introduces themselves to your mission by signing up for your email list, they deserve some acknowledgment, attention, and warmth.
How is that accomplished? In the digital world, a "welcome-to-our-email-list" email series is how we show this common courtesy. A "welcome" email series is the polite thing to do. When someone signs up for your email list, they take the initiative to have a relationship with you. When you send a "welcome" email, you offer them a smile and a handshake. It is common courtesy.
When done well, a welcome email series is your best opportunity to say hello and turn new acquaintances into donors. This one thing will push your nonprofit into the top one percent of nonprofits worldwide. So few organizations do it that you become known, liked, and trusted. And when donors know, like, and trust you, they enthusiastically give you their treasure!
If you are not sending a "welcome" email series to folks that introduce themselves to you, you will never get all the money you need for your mission. A LOT of cash remains on the table that could have been yours.
In writing your welcome email series, consider ahead of time what kind of engagement you want. When done right, people are most willing to join your mission with a gift in these emails. The goal is to:
Consider:
The hardest thing about implementing a welcome-email series is figuring out what to put in them. Copywriting legend Eugene Schwarts tells us that our goal should be to take our new acquaintances from:
Potential donors are introducing themselves to you all the time! You miss a fantastic opportunity to nurture excellent relationships when you don't respond appropriately.
Keep saying thank you, telling stories and responding well to people when they introduce themselves to you!
David
Get a digital copy of David's book: Visionary Fundraising today CLICK HERE
Special price $4.99
You can connect with David at www.davidoaks.net