When so many of us started in fundraising, we sat at our computers and typed out plain and what we thought were boring emails to our donors. And we raised money. But as soon as we could afford it, we moved up to email templates in our CRMs or email marketing platforms. These templates made us look professional! They allowed us to easily plug in images, fancy text, links, and other elements.
But we didn't know that these templates were hurting our fundraising. Research proves over and again that these email templates hinder the success of our fundraising.
NextAfter's experiment #4174
NextAfter from a person experiment
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