Visionary Fundraising For Nonprofits
Visionary Fundraising For Nonprofits
Countdown To The Money, Week 11, Get Lead Gifts
Your end-of-year campaign can make or break your organization this year. It can also determine your level of success in 2023. In week eleven your end-of-year fundraising initiative should be a top priority in your thinking.
One of the most incredible things you can give your end-of-year donors is the gift of going second. After you have established your goal and before you share it with your larger audience, approach one or more of your larger capacity donors and ask them to help you give other donors the gift of going second. Help them understand donors' reluctance to be the first to give and ask them to help you overcome it.
Your goal should be to get at least 50% of your initiative funded before you share it with your larger audience. When doing this, you are taking advantage of the "proximity effect."
Read more about "matching gifts/lead gifts"
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