Visionary Fundraising For Nonprofits

Countdown To The Money, Week 10: Envelope

David Oaks Season 3 Episode 34

Siegfried Vogle's Handbook of Direct Mail

W
e respond to a piece of direct mail in the same way that we would respond to a salesman knocking on our door. People ask themselves at least twenty unspoken questions in the same order as the questions they would ask the salesman at their door.

The envelope you use in your donor correspondence matters supremely!

Directmail.com:

"In over thirty years in the direct mail industry, we've discovered that a letter (more often than not) will perform better – securing more leads, members, subscribers or purchasers than a postcard or self-mailer, even when the increased costs of postage, printing, and mailing are taken into account."

MORE POPULAR POSTS FROM DAVID L OAKS:

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Your Response To A Gift Speaks VOLUMES

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Stop Asking Donors To Help You Help People

Do I Have To Meet With Donors Face-To-Face?​​

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