Once upon a time, something that someone else considered important happened. It had nothing, in particular, to do with you. But it was written by a skilled copywriter, so of the equivalent of 174 newspaper's worth of information you were bombarded with today, you noticed it.
THIS IS A STORY YOU WILL NOT ACT ON.
Once upon a time, something that had a lot to do with the kind of person you are happened. It confirmed your values and reminded you about things that are important to you. It called for you to take action in a way you could hardly refuse, given that it was so clearly a part of your world.
THIS IS A STORY YOU WILL ACT ON.
See this post and look at the collateralI I talk about here:
https://www.minortouchesmajorimpact.com/post/countdown-to-the-money-week-9-your-appeal