December was all about asking. We worked hard to tell our story, our constituent's story, our donor's story, and our legacy stories all year long. But in December, we stopped telling stories and asked for money at the end. AND, THE MONEY ROLLED IN!
But, don't fool yourself: THE WORK OF FUNDRAISING IS NOT OVER.
Successful fundraisers follow a "rhythm" of asking, thanking, and reporting. December was the biggest "asking" month of the year. Now we are in the "thanking" and "reporting" phase.
How you leave this "asking" phase determines how you will land in the next "thanking" and "reporting" and next "asking" phase. Here in January, you are already priming the pump for the time when you will ask again.
WHAT YOU DO NOW IS EXTREMELY IMPORTANT.
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