Visionary Fundraising For Nonprofits
Visionary Fundraising For Nonprofits
Your Response To A Gift Speaks Volumes To The Giver
Fusion, by Nelson Searcy. The book is about how Searcy, a fledgling church planter in New York City began to harness the power of first-time guests at his infant church.
He began to see their first-time visit as a gift that he should celebrate.
1. Like Searcy's first-time guests who never returned, most first-time donors never give a second gift.
"How you respond when you've been given a gift - and what you do with the gift itself - proves just how much you really appreciate it."- Nelson Searcy
2. Know how you will thank first-time donors before you ask them to give.
Most nonprofits spend far more time asking and far less time thanking.
THE biggest giving program globally, Harvard University, has more million-dollar gifts than anyone else in the world. The majority of those givers' first gift was less than $100.
HOW YOU RESPOND TO FIRST-TIME DONORS CAN DETERMINE IF THEY EVER GIVE AGAIN.
ACTION STEPS:
- Develop a Welcome Packet
2. Involve your board in the welcoming process
- Get your board to help you write thank-you’s to first-time donors
- Educate your board about the power of celebrating first-time gifts
- Give your board great examples of good thank-you notes they can follow
©2020 WorldStage Development - David Oaks
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