Fusion, by Nelson Searcy. The book is about how Searcy, a fledgling church planter in New York City began to harness the power of first-time guests at his infant church.
He began to see their first-time visit as a gift that he should celebrate.
1. Like Searcy's first-time guests who never returned, most first-time donors never give a second gift.
"How you respond when you've been given a gift - and what you do with the gift itself - proves just how much you really appreciate it."- Nelson Searcy
2. Know how you will thank first-time donors before you ask them to give.
Most nonprofits spend far more time asking and far less time thanking.
THE biggest giving program globally, Harvard University, has more million-dollar gifts than anyone else in the world. The majority of those givers' first gift was less than $100. (Read More Here)
HOW YOU RESPOND TO FIRST-TIME DONORS CAN DETERMINE IF THEY EVER GIVE AGAIN.
2. Involve your board in the welcoming process
Just recently I gave to a local charity for the first time. I WAS BLOWN AWAY BY THEIR RESPONSE! Kristoff Cohran and Mission 3E responded to my first-time gift with a welcome packet that made me glad I gave and inspired me to give again!! Kristoff has given me permission to share their welcome packet with you. FREE, a gift from me (and Mission 3E!). Use Mission 3E’s packet to inspire your own. JUST DO IT!!
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