CCtalks
Welcome to CC Talks, a podcast brought to you by Creative Clicks, the world’s leading performance marketing agency. Since 2009, we’ve been at the forefront of digital and mobile marketing, helping brands, publishers, and marketers attract and engage customers worldwide. With offices in Amsterdam, London, Tel Aviv, Beijing, Toronto, and San Francisco, and over 200 experts, we are committed to delivering excellence and results through innovative strategies.
At CC Talks, our goal is to educate, inspire, and empower marketers, and industry professionals by diving into the latest trends in performance marketing, mobile advertising, and digital innovation. In each episode, we bring you insights from our team of experts, as well as special guests, to share actionable strategies, key updates, and success stories that can help you stay ahead in the fast-paced world of marketing.
Whether you're fine-tuning your marketing approach or scaling your business, CC Talks provides expert-driven knowledge, creative solutions, and data-backed strategies. Join us to discover how innovative approaches and data-driven campaigns are shaping the future of digital marketing.
Learn more about how Creative Clicks can fuel your success at www.creativeclicks.com.
CCtalks
Episode 18 - Influencer Marketing & Performance Marketing: Two Sides of The Same Coin?
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Hi there! Welcome back to CCtalks, here is our episode number 18!
In this episode, together with entrepreneur and influencer marketing expert Alayna Palgon, we dive into a topic that has become hotter and hotter in marketing in the last few years: influencer marketing.
Together, we cover the following topics:
- Influencer Marketing as a form of Performance Marketing;
- How to measure performance and ROI in Influencer Marketing;
- Some Influencer Marketing best practices;
- Technological advancements and the possibility of making influencer marketing more sophisticated and automated;
- Influencer Marketing in B2B;
- Holiday campaigns and the power of Influencer Marketing in boosting seasonal ROI and performance.