Hi there! Welcome back to CCtalks, here is our episode number 18!
In this episode, together with entrepreneur and influencer marketing expert Alayna Palgon, we dive into a topic that has become hotter and hotter in marketing in the last few years: influencer marketing.
Together, we cover the following topics:
- Influencer Marketing as a form of Performance Marketing;
- How to measure performance and ROI in Influencer Marketing;
- Some Influencer Marketing best practices;
- Technological advancements and the possibility of making influencer marketing more sophisticated and automated;
- Influencer Marketing in B2B;
- Holiday campaigns and the power of Influencer Marketing in boosting seasonal ROI and performance.