{"version":"1.0.0","segments":[{"speaker":"Matt Kirchner","startTime":0.3,"endTime":3.0,"body":"Matt, welcome"},{"speaker":"Matt Kirchner","startTime":0.3,"endTime":3.0,"body":"into the TechEd podcast. My name"},{"speaker":"Matt Kirchner","startTime":3.0,"endTime":6.78,"body":"is Matt Kirkner. I am your host"},{"speaker":"Matt Kirchner","startTime":3.0,"endTime":6.78,"body":"this week, and every single"},{"speaker":"Matt Kirchner","startTime":6.78,"endTime":10.26,"body":"week, we are going deep on"},{"speaker":"Matt Kirchner","startTime":6.78,"endTime":10.26,"body":"artificial intelligence. In this"},{"speaker":"Matt Kirchner","startTime":10.26,"endTime":13.44,"body":"particular episode, we are"},{"speaker":"Matt Kirchner","startTime":10.26,"endTime":13.44,"body":"recording this episode live"},{"speaker":"Matt Kirchner","startTime":13.44,"endTime":16.92,"body":"before a live audience in"},{"speaker":"Matt Kirchner","startTime":13.44,"endTime":16.92,"body":"Waukesha, Wisconsin, and we are"},{"speaker":"Matt Kirchner","startTime":16.92,"endTime":20.04,"body":"doing this at the WoW works"},{"speaker":"Matt Kirchner","startTime":16.92,"endTime":20.04,"body":"winning with Wisconsin's"},{"speaker":"Matt Kirchner","startTime":20.28,"endTime":25.1,"body":"workforce AI event panel. So we"},{"speaker":"Matt Kirchner","startTime":20.28,"endTime":25.1,"body":"have assembled a group of"},{"speaker":"Matt Kirchner","startTime":25.1,"endTime":28.16,"body":"subject matter experts in"},{"speaker":"Matt Kirchner","startTime":25.1,"endTime":28.16,"body":"artificial intelligence across"},{"speaker":"Matt Kirchner","startTime":28.16,"endTime":32.54,"body":"multiple sectors of our economy,"},{"speaker":"Matt Kirchner","startTime":28.16,"endTime":32.54,"body":"as we learn about how artificial"},{"speaker":"Matt Kirchner","startTime":32.54,"endTime":35.42,"body":"intelligence is transforming the"},{"speaker":"Matt Kirchner","startTime":32.54,"endTime":35.42,"body":"world, here in the state of"},{"speaker":"Matt Kirchner","startTime":35.42,"endTime":39.68,"body":"Wisconsin and around the globe,"},{"speaker":"Matt Kirchner","startTime":35.42,"endTime":39.68,"body":"it is my great pleasure at this"},{"speaker":"Matt Kirchner","startTime":39.68,"endTime":44.26,"body":"time to introduce our four"},{"speaker":"Matt Kirchner","startTime":39.68,"endTime":44.26,"body":"panelists. Number one is Dr"},{"speaker":"Matt Kirchner","startTime":44.26,"endTime":48.16,"body":"Brian Kay, who serves as Chief"},{"speaker":"Matt Kirchner","startTime":44.26,"endTime":48.16,"body":"Strategy Officer for Rogers"},{"speaker":"Matt Kirchner","startTime":48.16,"endTime":50.56,"body":"behavioral health working"},{"speaker":"Matt Kirchner","startTime":48.16,"endTime":50.56,"body":"closely with executive"},{"speaker":"Matt Kirchner","startTime":50.56,"endTime":53.32,"body":"leadership to define and"},{"speaker":"Matt Kirchner","startTime":50.56,"endTime":53.32,"body":"implement new operational"},{"speaker":"Matt Kirchner","startTime":53.32,"endTime":57.46,"body":"strategies with extensive"},{"speaker":"Matt Kirchner","startTime":53.32,"endTime":57.46,"body":"expertise in data analytics,"},{"speaker":"Matt Kirchner","startTime":57.7,"endTime":62.7,"body":"process improvement and machine"},{"speaker":"Matt Kirchner","startTime":57.7,"endTime":62.7,"body":"learning algorithms. Next to"},{"speaker":"Matt Kirchner","startTime":62.7,"endTime":66.48,"body":"Brian is George Forge, who is"},{"speaker":"Matt Kirchner","startTime":62.7,"endTime":66.48,"body":"the Senior Vice President of"},{"speaker":"Matt Kirchner","startTime":66.48,"endTime":69.9,"body":"client technology and product"},{"speaker":"Matt Kirchner","startTime":66.48,"endTime":69.9,"body":"development at quad. George is"},{"speaker":"Matt Kirchner","startTime":69.9,"endTime":73.68,"body":"responsible for crafting quad"},{"speaker":"Matt Kirchner","startTime":69.9,"endTime":73.68,"body":"strategy to identify, build and"},{"speaker":"Matt Kirchner","startTime":73.68,"endTime":76.86,"body":"deploy industry leading"},{"speaker":"Matt Kirchner","startTime":73.68,"endTime":76.86,"body":"marketing solutions. He also"},{"speaker":"Matt Kirchner","startTime":76.86,"endTime":80.78,"body":"oversees quads research"},{"speaker":"Matt Kirchner","startTime":76.86,"endTime":80.78,"body":"development and implementation"},{"speaker":"Matt Kirchner","startTime":80.78,"endTime":85.04,"body":"of artificial intelligence"},{"speaker":"Matt Kirchner","startTime":80.78,"endTime":85.04,"body":"across quads. Offering next is"},{"speaker":"Matt Kirchner","startTime":85.04,"endTime":88.46,"body":"Nathan Lasky. He is the chief"},{"speaker":"Matt Kirchner","startTime":85.04,"endTime":88.46,"body":"technology officer at"},{"speaker":"Matt Kirchner","startTime":88.58,"endTime":92.18,"body":"concurrency, a leading"},{"speaker":"Matt Kirchner","startTime":88.58,"endTime":92.18,"body":"consulting partner for data AI"},{"speaker":"Matt Kirchner","startTime":92.18,"endTime":96.5,"body":"security and digital operations"},{"speaker":"Matt Kirchner","startTime":92.18,"endTime":96.5,"body":"in the Midwest. Nathan is a 14"},{"speaker":"Matt Kirchner","startTime":96.5,"endTime":101.38,"body":"time Microsoft MVP. He's also a"},{"speaker":"Matt Kirchner","startTime":96.5,"endTime":101.38,"body":"three time Iron Man, Completer,"},{"speaker":"Matt Kirchner","startTime":101.38,"endTime":104.56,"body":"as I learned this morning, and"},{"speaker":"Matt Kirchner","startTime":101.38,"endTime":104.56,"body":"he serves on several boards."},{"speaker":"Matt Kirchner","startTime":104.74,"endTime":108.76,"body":"Last, but certainly not least,"},{"speaker":"Matt Kirchner","startTime":104.74,"endTime":108.76,"body":"is Sarah grooms, and Sarah"},{"speaker":"Matt Kirchner","startTime":108.76,"endTime":111.04,"body":"serves as the chief"},{"speaker":"Matt Kirchner","startTime":108.76,"endTime":111.04,"body":"administrative officer of"},{"speaker":"Matt Kirchner","startTime":111.04,"endTime":114.82,"body":"banking strategies at wind"},{"speaker":"Matt Kirchner","startTime":111.04,"endTime":114.82,"body":"trust. Sarah leads a wide"},{"speaker":"Matt Kirchner","startTime":114.82,"endTime":118.0,"body":"variety of special initiatives"},{"speaker":"Matt Kirchner","startTime":114.82,"endTime":118.0,"body":"to support strategic priorities"},{"speaker":"Matt Kirchner","startTime":118.18,"endTime":121.5,"body":"across the company, especially"},{"speaker":"Matt Kirchner","startTime":118.18,"endTime":121.5,"body":"those involving innovative"},{"speaker":"Matt Kirchner","startTime":121.5,"endTime":126.12,"body":"technologies and solutions in"},{"speaker":"Matt Kirchner","startTime":121.5,"endTime":126.12,"body":"the highly regulated world of"},{"speaker":"Matt Kirchner","startTime":126.24,"endTime":130.2,"body":"finance, we are going to have a"},{"speaker":"Matt Kirchner","startTime":126.24,"endTime":130.2,"body":"really lively conversation with"},{"speaker":"Matt Kirchner","startTime":130.2,"endTime":132.66,"body":"these folks. So thank you so"},{"speaker":"Matt Kirchner","startTime":130.2,"endTime":132.66,"body":"much for being a part of this"},{"speaker":"Matt Kirchner","startTime":132.66,"endTime":136.44,"body":"panel as a way of introducing"},{"speaker":"Matt Kirchner","startTime":132.66,"endTime":136.44,"body":"our panelists to the audience"},{"speaker":"Matt Kirchner","startTime":136.44,"endTime":138.9,"body":"and learning a little bit about"},{"speaker":"Matt Kirchner","startTime":136.44,"endTime":138.9,"body":"their organizations. And I'm"},{"speaker":"Matt Kirchner","startTime":138.9,"endTime":141.98,"body":"going to start with Brian and"},{"speaker":"Matt Kirchner","startTime":138.9,"endTime":141.98,"body":"we'll move across the stage. Can"},{"speaker":"Matt Kirchner","startTime":141.98,"endTime":144.8,"body":"you share with us a little bit"},{"speaker":"Matt Kirchner","startTime":141.98,"endTime":144.8,"body":"about your organization, your"},{"speaker":"Matt Kirchner","startTime":144.8,"endTime":148.28,"body":"role, Brian, and where you are"},{"speaker":"Matt Kirchner","startTime":144.8,"endTime":148.28,"body":"on your AI journey, and then,"},{"speaker":"Matt Kirchner","startTime":148.34,"endTime":150.86,"body":"before you're done, I also want"},{"speaker":"Matt Kirchner","startTime":148.34,"endTime":150.86,"body":"to know what are your three go"},{"speaker":"Matt Kirchner","startTime":150.86,"endTime":153.98,"body":"to AI apps that are loaded up on"},{"speaker":"Matt Kirchner","startTime":150.86,"endTime":153.98,"body":"your smartphone and you can't"},{"speaker":"Matt Kirchner","startTime":153.98,"endTime":155.3,"body":"answer chat? GPT."},{"speaker":"Brian Kay","startTime":155.42,"endTime":157.7,"body":"Excellent questions."},{"speaker":"Brian Kay","startTime":155.42,"endTime":157.7,"body":"And thank you, Matt for having"},{"speaker":"Brian Kay","startTime":157.7,"endTime":161.14,"body":"us so Rogers behavioral health,"},{"speaker":"Brian Kay","startTime":157.7,"endTime":161.14,"body":"we're located out in O'Connell"},{"speaker":"Brian Kay","startTime":161.14,"endTime":164.98,"body":"walk, Wisconsin. We've been"},{"speaker":"Brian Kay","startTime":161.14,"endTime":164.98,"body":"there for 117 years, and over"},{"speaker":"Brian Kay","startTime":164.98,"endTime":168.28,"body":"the years, Rogers has grown"},{"speaker":"Brian Kay","startTime":164.98,"endTime":168.28,"body":"quite dramatically. So we are"},{"speaker":"Brian Kay","startTime":168.28,"endTime":171.28,"body":"the largest non for profit, non"},{"speaker":"Brian Kay","startTime":168.28,"endTime":171.28,"body":"affiliated behavioral health"},{"speaker":"Brian Kay","startTime":171.28,"endTime":175.0,"body":"institution in the US. We see"},{"speaker":"Brian Kay","startTime":171.28,"endTime":175.0,"body":"close to 25,000 patients a year"},{"speaker":"Brian Kay","startTime":175.0,"endTime":177.94,"body":"come through our doors, and"},{"speaker":"Brian Kay","startTime":175.0,"endTime":177.94,"body":"we're located in 10 different"},{"speaker":"Brian Kay","startTime":177.94,"endTime":181.2,"body":"states. Now, behavioral health"},{"speaker":"Brian Kay","startTime":177.94,"endTime":181.2,"body":"has always been steeped kind of"},{"speaker":"Brian Kay","startTime":181.2,"endTime":184.68,"body":"in the art of therapy. What"},{"speaker":"Brian Kay","startTime":181.2,"endTime":184.68,"body":"we're trying to do is, how do we"},{"speaker":"Brian Kay","startTime":184.68,"endTime":188.34,"body":"move it from the art to the"},{"speaker":"Brian Kay","startTime":184.68,"endTime":188.34,"body":"science? And AI is an excellent"},{"speaker":"Brian Kay","startTime":188.34,"endTime":191.52,"body":"way of being able to do so. So"},{"speaker":"Brian Kay","startTime":188.34,"endTime":191.52,"body":"we're mining a lot of our data"},{"speaker":"Brian Kay","startTime":191.52,"endTime":194.4,"body":"sets to provide more"},{"speaker":"Brian Kay","startTime":191.52,"endTime":194.4,"body":"personalized medicine. How do we"},{"speaker":"Brian Kay","startTime":194.4,"endTime":197.46,"body":"build efficiency into our"},{"speaker":"Brian Kay","startTime":194.4,"endTime":197.46,"body":"workloads? And as well as, how"},{"speaker":"Brian Kay","startTime":197.46,"endTime":200.28,"body":"do we reduce administrative"},{"speaker":"Brian Kay","startTime":197.46,"endTime":200.28,"body":"burden or clinical burden with"},{"speaker":"Brian Kay","startTime":200.28,"endTime":203.18,"body":"our therapists? So I could speak"},{"speaker":"Brian Kay","startTime":200.28,"endTime":203.18,"body":"about a few of those later. The"},{"speaker":"Brian Kay","startTime":203.24,"endTime":206.78,"body":"three apps that I got loaded up."},{"speaker":"Brian Kay","startTime":203.24,"endTime":206.78,"body":"Personal favorite is one called"},{"speaker":"Brian Kay","startTime":206.78,"endTime":210.74,"body":"cleft, which is a transcription"},{"speaker":"Brian Kay","startTime":206.78,"endTime":210.74,"body":"app that gives you markdown"},{"speaker":"Brian Kay","startTime":210.74,"endTime":214.28,"body":"style notes. So when I'm driving"},{"speaker":"Brian Kay","startTime":210.74,"endTime":214.28,"body":"in the car, it's fantastic. A"},{"speaker":"Brian Kay","startTime":214.28,"endTime":217.94,"body":"gimme app is google assistant. I"},{"speaker":"Brian Kay","startTime":214.28,"endTime":217.94,"body":"have my home all smart,"},{"speaker":"Brian Kay","startTime":217.94,"endTime":221.68,"body":"automated. And then the last one"},{"speaker":"Brian Kay","startTime":217.94,"endTime":221.68,"body":"is called research rabbit. So if"},{"speaker":"Brian Kay","startTime":221.68,"endTime":224.8,"body":"you need to look at anything for"},{"speaker":"Brian Kay","startTime":221.68,"endTime":224.8,"body":"peer reviewed publications, it's"},{"speaker":"Brian Kay","startTime":224.8,"endTime":225.7,"body":"a great way to start"},{"speaker":"Matt Kirchner","startTime":225.82,"endTime":227.98,"body":"research rabbit."},{"speaker":"Matt Kirchner","startTime":225.82,"endTime":227.98,"body":"That's a new one to me and"},{"speaker":"Matt Kirchner","startTime":227.98,"endTime":230.5,"body":"Brian. I should also mention, as"},{"speaker":"Matt Kirchner","startTime":227.98,"endTime":230.5,"body":"a former guest on the TechEd"},{"speaker":"Matt Kirchner","startTime":230.5,"endTime":232.96,"body":"podcast, and I'm surprised you"},{"speaker":"Matt Kirchner","startTime":230.5,"endTime":232.96,"body":"didn't have that right in your"},{"speaker":"Matt Kirchner","startTime":232.96,"endTime":235.96,"body":"bio, but that episode was, was"},{"speaker":"Matt Kirchner","startTime":232.96,"endTime":235.96,"body":"absolutely, absolutely"},{"speaker":"Matt Kirchner","startTime":235.96,"endTime":239.32,"body":"phenomenal. We'll move now to"},{"speaker":"Matt Kirchner","startTime":235.96,"endTime":239.32,"body":"George Forge of quad. George,"},{"speaker":"Matt Kirchner","startTime":239.32,"endTime":240.84,"body":"same question. All right."},{"speaker":"George Forge","startTime":240.96,"endTime":243.6,"body":"Good morning,"},{"speaker":"George Forge","startTime":240.96,"endTime":243.6,"body":"everybody. I'm George forge from"},{"speaker":"George Forge","startTime":243.6,"endTime":246.36,"body":"quad. You guys are probably"},{"speaker":"George Forge","startTime":243.6,"endTime":246.36,"body":"familiar with quad, or just down"},{"speaker":"George Forge","startTime":246.36,"endTime":249.78,"body":"the street, one of the largest"},{"speaker":"George Forge","startTime":246.36,"endTime":249.78,"body":"employers in the area and in the"},{"speaker":"George Forge","startTime":249.78,"endTime":253.2,"body":"state. You probably know us as a"},{"speaker":"George Forge","startTime":249.78,"endTime":253.2,"body":"manufacturer. We grew up as a"},{"speaker":"George Forge","startTime":253.2,"endTime":256.8,"body":"manufacturing company, 53 year"},{"speaker":"George Forge","startTime":253.2,"endTime":256.8,"body":"old company. My timing was"},{"speaker":"George Forge","startTime":256.8,"endTime":259.56,"body":"perfect, so I started with the"},{"speaker":"George Forge","startTime":256.8,"endTime":259.56,"body":"company just shy of 20 years"},{"speaker":"George Forge","startTime":259.56,"endTime":262.94,"body":"ago, and the company has been on"},{"speaker":"George Forge","startTime":259.56,"endTime":262.94,"body":"a transformative journey for the"},{"speaker":"George Forge","startTime":262.94,"endTime":267.02,"body":"majority of that time. We're"},{"speaker":"George Forge","startTime":262.94,"endTime":267.02,"body":"actually now the 14th largest"},{"speaker":"George Forge","startTime":267.02,"endTime":270.08,"body":"marketing agency in the world,"},{"speaker":"George Forge","startTime":267.02,"endTime":270.08,"body":"and we've been on that"},{"speaker":"George Forge","startTime":270.08,"endTime":273.56,"body":"transformational journey. The"},{"speaker":"George Forge","startTime":270.08,"endTime":273.56,"body":"short version of it is, print is"},{"speaker":"George Forge","startTime":273.56,"endTime":277.88,"body":"a form of media, and as that"},{"speaker":"George Forge","startTime":273.56,"endTime":277.88,"body":"form of media obviously had some"},{"speaker":"George Forge","startTime":277.88,"endTime":281.38,"body":"organic declines and challenges"},{"speaker":"George Forge","startTime":277.88,"endTime":281.38,"body":"globally, we got on that"},{"speaker":"George Forge","startTime":281.38,"endTime":283.9,"body":"bandwagon and pretty"},{"speaker":"George Forge","startTime":281.38,"endTime":283.9,"body":"aggressively diversified our"},{"speaker":"George Forge","startTime":283.9,"endTime":287.74,"body":"offering. So in terms of"},{"speaker":"George Forge","startTime":283.9,"endTime":287.74,"body":"favorite apps, my first one is"},{"speaker":"George Forge","startTime":287.74,"endTime":291.76,"body":"perplexity. Love it. If you find"},{"speaker":"George Forge","startTime":287.74,"endTime":291.76,"body":"yourself like we probably all do"},{"speaker":"George Forge","startTime":292.12,"endTime":296.08,"body":"googling stuff, I would submit"},{"speaker":"George Forge","startTime":292.12,"endTime":296.08,"body":"to you that it is a far better"},{"speaker":"George Forge","startTime":296.08,"endTime":299.74,"body":"Google because it will answer"},{"speaker":"George Forge","startTime":296.08,"endTime":299.74,"body":"your question, as opposed to"},{"speaker":"George Forge","startTime":299.74,"endTime":303.42,"body":"give. A bunch of paid search"},{"speaker":"George Forge","startTime":299.74,"endTime":303.42,"body":"responses, it will actually"},{"speaker":"George Forge","startTime":303.42,"endTime":306.18,"body":"answer the question directly,"},{"speaker":"George Forge","startTime":303.42,"endTime":306.18,"body":"similar to a chat GPT, but"},{"speaker":"George Forge","startTime":306.3,"endTime":309.84,"body":"importantly, it will index the"},{"speaker":"George Forge","startTime":306.3,"endTime":309.84,"body":"sources of the answers. So that"},{"speaker":"George Forge","startTime":309.84,"endTime":312.48,"body":"is a phenomenal tool that kind"},{"speaker":"George Forge","startTime":309.84,"endTime":312.48,"body":"of takes out some of the"},{"speaker":"George Forge","startTime":312.48,"endTime":316.08,"body":"guesswork that a lot of AI"},{"speaker":"George Forge","startTime":312.48,"endTime":316.08,"body":"platforms will give you. Second"},{"speaker":"George Forge","startTime":316.08,"endTime":319.98,"body":"from a media perspective, mid"},{"speaker":"George Forge","startTime":316.08,"endTime":319.98,"body":"journey is phenomenal from a"},{"speaker":"George Forge","startTime":319.98,"endTime":323.0,"body":"content standpoint, there's some"},{"speaker":"George Forge","startTime":319.98,"endTime":323.0,"body":"some challenges there in the"},{"speaker":"George Forge","startTime":323.0,"endTime":325.88,"body":"legal space, but I'm not going"},{"speaker":"George Forge","startTime":323.0,"endTime":325.88,"body":"to get into that. And then the"},{"speaker":"George Forge","startTime":325.88,"endTime":328.88,"body":"last one that we've been playing"},{"speaker":"George Forge","startTime":325.88,"endTime":328.88,"body":"with a lot is called Cassidy. So"},{"speaker":"George Forge","startTime":328.88,"endTime":333.38,"body":"Cassie, as we're a big company,"},{"speaker":"George Forge","startTime":328.88,"endTime":333.38,"body":"we have 13,000 employees, and"},{"speaker":"George Forge","startTime":333.38,"endTime":336.08,"body":"there's just many different"},{"speaker":"George Forge","startTime":333.38,"endTime":336.08,"body":"types of employees, but if you"},{"speaker":"George Forge","startTime":336.08,"endTime":339.08,"body":"kind of take each piece and you"},{"speaker":"George Forge","startTime":336.08,"endTime":339.08,"body":"say, Okay, what is the content"},{"speaker":"George Forge","startTime":339.08,"endTime":341.74,"body":"that these employees are"},{"speaker":"George Forge","startTime":339.08,"endTime":341.74,"body":"constantly interacting with how"},{"speaker":"George Forge","startTime":341.74,"endTime":345.16,"body":"do we make that more accessible?"},{"speaker":"George Forge","startTime":341.74,"endTime":345.16,"body":"One of the classic examples for"},{"speaker":"George Forge","startTime":345.16,"endTime":349.78,"body":"us is RFP responses. So we've"},{"speaker":"George Forge","startTime":345.16,"endTime":349.78,"body":"got about 2900 clients. We work"},{"speaker":"George Forge","startTime":349.78,"endTime":352.6,"body":"across tons of different"},{"speaker":"George Forge","startTime":349.78,"endTime":352.6,"body":"industries, and so how do you"},{"speaker":"George Forge","startTime":352.6,"endTime":355.78,"body":"build an AI assistant that can"},{"speaker":"George Forge","startTime":352.6,"endTime":355.78,"body":"help give the best answers for"},{"speaker":"George Forge","startTime":355.78,"endTime":359.14,"body":"that particular industry that"},{"speaker":"George Forge","startTime":355.78,"endTime":359.14,"body":"are current and relevant and"},{"speaker":"George Forge","startTime":359.14,"endTime":363.06,"body":"need minimal, minimal people,"},{"speaker":"George Forge","startTime":359.14,"endTime":363.06,"body":"that, frankly, takes a ton of"},{"speaker":"George Forge","startTime":363.06,"endTime":366.42,"body":"our time as senior leaders to"},{"speaker":"George Forge","startTime":363.06,"endTime":366.42,"body":"make sure that those RFPs are"},{"speaker":"George Forge","startTime":366.42,"endTime":369.3,"body":"right. So it sounds trivial, but"},{"speaker":"George Forge","startTime":366.42,"endTime":369.3,"body":"to your earlier point, it just"},{"speaker":"George Forge","startTime":369.3,"endTime":371.88,"body":"kind of, you know, efficiency in"},{"speaker":"George Forge","startTime":369.3,"endTime":371.88,"body":"your day to day. It's, it's a"},{"speaker":"George Forge","startTime":371.88,"endTime":373.38,"body":"phenomenal tool, absolutely, by"},{"speaker":"Matt Kirchner","startTime":373.38,"endTime":375.96,"body":"the way, I just"},{"speaker":"Matt Kirchner","startTime":373.38,"endTime":375.96,"body":"used perplexity last week, and I"},{"speaker":"Matt Kirchner","startTime":375.96,"endTime":378.9,"body":"asked it, where in Walgreens do"},{"speaker":"Matt Kirchner","startTime":375.96,"endTime":378.9,"body":"I find the rubbing alcohol? And"},{"speaker":"Matt Kirchner","startTime":378.9,"endTime":381.3,"body":"it was like it literally pointed"},{"speaker":"Matt Kirchner","startTime":378.9,"endTime":381.3,"body":"me to the shelf. I mean, right"},{"speaker":"Matt Kirchner","startTime":381.3,"endTime":384.5,"body":"to it. So absolutely, absolutely"},{"speaker":"Matt Kirchner","startTime":381.3,"endTime":384.5,"body":"love that particular app."},{"speaker":"Matt Kirchner","startTime":385.16,"endTime":387.86,"body":"Nathan, same question for you."},{"speaker":"Matt Kirchner","startTime":385.16,"endTime":387.86,"body":"Tell us a little bit about"},{"speaker":"Matt Kirchner","startTime":387.86,"endTime":390.32,"body":"concurrency. Where are you in"},{"speaker":"Matt Kirchner","startTime":387.86,"endTime":390.32,"body":"your AI journey? And then, what"},{"speaker":"Matt Kirchner","startTime":390.32,"endTime":391.64,"body":"are those go to apps? Sure"},{"speaker":"Matt Kirchner","startTime":390.32,"endTime":391.64,"body":"thing. Good"},{"speaker":"Nathan Lasnoski","startTime":391.639,"endTime":393.859,"body":"morning,"},{"speaker":"Nathan Lasnoski","startTime":391.639,"endTime":393.859,"body":"everybody. I'm Nathan asnoski."},{"speaker":"Nathan Lasnoski","startTime":393.859,"endTime":398.239,"body":"I'm concurrency CTO. We make AI"},{"speaker":"Nathan Lasnoski","startTime":393.859,"endTime":398.239,"body":"real in companies. So we help"},{"speaker":"Nathan Lasnoski","startTime":398.239,"endTime":400.599,"body":"companies to be able to"},{"speaker":"Nathan Lasnoski","startTime":398.239,"endTime":400.599,"body":"translate the mission of their"},{"speaker":"Nathan Lasnoski","startTime":400.599,"endTime":404.259,"body":"organization into a mission"},{"speaker":"Nathan Lasnoski","startTime":400.599,"endTime":404.259,"body":"that's enabled by AI or been"},{"speaker":"Nathan Lasnoski","startTime":404.259,"endTime":406.959,"body":"been around for about 30 years."},{"speaker":"Nathan Lasnoski","startTime":404.259,"endTime":406.959,"body":"So I spend most of my time"},{"speaker":"Nathan Lasnoski","startTime":407.079,"endTime":410.139,"body":"helping organizations to look at"},{"speaker":"Nathan Lasnoski","startTime":407.079,"endTime":410.139,"body":"the mission of their business"},{"speaker":"Nathan Lasnoski","startTime":410.319,"endTime":413.199,"body":"and think about how it"},{"speaker":"Nathan Lasnoski","startTime":410.319,"endTime":413.199,"body":"translates into leveraging AI to"},{"speaker":"Nathan Lasnoski","startTime":413.199,"endTime":416.379,"body":"be able to make that real in the"},{"speaker":"Nathan Lasnoski","startTime":413.199,"endTime":416.379,"body":"mission, help them to be able to"},{"speaker":"Nathan Lasnoski","startTime":416.379,"endTime":419.019,"body":"gain new revenue or operational"},{"speaker":"Nathan Lasnoski","startTime":416.379,"endTime":419.019,"body":"savings or better customer"},{"speaker":"Nathan Lasnoski","startTime":419.019,"endTime":422.939,"body":"results as as a with AI as an"},{"speaker":"Nathan Lasnoski","startTime":419.019,"endTime":422.939,"body":"asset. So it's really, really"},{"speaker":"Nathan Lasnoski","startTime":422.939,"endTime":425.339,"body":"interesting right now, because"},{"speaker":"Nathan Lasnoski","startTime":422.939,"endTime":425.339,"body":"most organizations don't know"},{"speaker":"Nathan Lasnoski","startTime":425.339,"endTime":428.279,"body":"where to go with AI. Their"},{"speaker":"Nathan Lasnoski","startTime":425.339,"endTime":428.279,"body":"executive teams know it's a"},{"speaker":"Nathan Lasnoski","startTime":428.279,"endTime":430.259,"body":"thing. They know they're"},{"speaker":"Nathan Lasnoski","startTime":428.279,"endTime":430.259,"body":"interested in it. They know it"},{"speaker":"Nathan Lasnoski","startTime":430.259,"endTime":432.899,"body":"has to be an asset for them in"},{"speaker":"Nathan Lasnoski","startTime":430.259,"endTime":432.899,"body":"the future, but they're not sure"},{"speaker":"Nathan Lasnoski","startTime":432.899,"endTime":435.959,"body":"what to do with it. And we have"},{"speaker":"Nathan Lasnoski","startTime":432.899,"endTime":435.959,"body":"the great blessing and being"},{"speaker":"Nathan Lasnoski","startTime":435.959,"endTime":438.479,"body":"able to help those organizations"},{"speaker":"Nathan Lasnoski","startTime":435.959,"endTime":438.479,"body":"take advantage of AI in a"},{"speaker":"Nathan Lasnoski","startTime":438.479,"endTime":442.519,"body":"responsible but also assertive"},{"speaker":"Nathan Lasnoski","startTime":438.479,"endTime":442.519,"body":"way, one of my favorite apps,"},{"speaker":"Nathan Lasnoski","startTime":442.519,"endTime":446.179,"body":"boy, I'd say copilot, is"},{"speaker":"Nathan Lasnoski","startTime":442.519,"endTime":446.179,"body":"probably the one I use the most"},{"speaker":"Nathan Lasnoski","startTime":446.179,"endTime":449.599,"body":"often, and in particular, the"},{"speaker":"Nathan Lasnoski","startTime":446.179,"endTime":449.599,"body":"game changing component of that"},{"speaker":"Nathan Lasnoski","startTime":449.599,"endTime":453.259,"body":"for me has been meeting"},{"speaker":"Nathan Lasnoski","startTime":449.599,"endTime":453.259,"body":"transcription, just not having"},{"speaker":"Nathan Lasnoski","startTime":453.259,"endTime":457.879,"body":"to take notes in meetings, and"},{"speaker":"Nathan Lasnoski","startTime":453.259,"endTime":457.879,"body":"being able to ask it aspects of"},{"speaker":"Nathan Lasnoski","startTime":457.879,"endTime":461.259,"body":"the meeting has been just"},{"speaker":"Nathan Lasnoski","startTime":457.879,"endTime":461.259,"body":"amazing for me, like I wasn't a"},{"speaker":"Nathan Lasnoski","startTime":461.259,"endTime":464.499,"body":"note taker in the first place."},{"speaker":"Nathan Lasnoski","startTime":461.259,"endTime":464.499,"body":"And there was always someone who"},{"speaker":"Nathan Lasnoski","startTime":464.499,"endTime":466.779,"body":"had to take notes in meetings."},{"speaker":"Nathan Lasnoski","startTime":464.499,"endTime":466.779,"body":"There's always that like job"},{"speaker":"Nathan Lasnoski","startTime":466.779,"endTime":469.839,"body":"that kept them from being able"},{"speaker":"Nathan Lasnoski","startTime":466.779,"endTime":469.839,"body":"to be engaged. And for me now,"},{"speaker":"Nathan Lasnoski","startTime":469.839,"endTime":472.779,"body":"that discipline of turning it on"},{"speaker":"Nathan Lasnoski","startTime":469.839,"endTime":472.779,"body":"and then enabling that and even"},{"speaker":"Nathan Lasnoski","startTime":472.779,"endTime":475.719,"body":"sending it to people afterward"},{"speaker":"Nathan Lasnoski","startTime":472.779,"endTime":475.719,"body":"has been has been awesome. The"},{"speaker":"Nathan Lasnoski","startTime":475.719,"endTime":480.099,"body":"second thing is training peaks."},{"speaker":"Nathan Lasnoski","startTime":475.719,"endTime":480.099,"body":"So if anyone is an athlete and"},{"speaker":"Nathan Lasnoski","startTime":480.099,"endTime":483.959,"body":"they want to be very data driven"},{"speaker":"Nathan Lasnoski","startTime":480.099,"endTime":483.959,"body":"in how they compare themselves"},{"speaker":"Nathan Lasnoski","startTime":484.019,"endTime":488.039,"body":"against how they can get better"},{"speaker":"Nathan Lasnoski","startTime":484.019,"endTime":488.039,"body":"at their particular sport. For"},{"speaker":"Nathan Lasnoski","startTime":488.039,"endTime":491.159,"body":"me, I had just done a bunch of"},{"speaker":"Nathan Lasnoski","startTime":488.039,"endTime":491.159,"body":"triathlons and training peaks"},{"speaker":"Nathan Lasnoski","startTime":491.159,"endTime":495.179,"body":"was an asset for me to be able"},{"speaker":"Nathan Lasnoski","startTime":491.159,"endTime":495.179,"body":"to say where, where do I score"},{"speaker":"Nathan Lasnoski","startTime":495.179,"endTime":498.419,"body":"against my competitors, and how"},{"speaker":"Nathan Lasnoski","startTime":495.179,"endTime":498.419,"body":"can I get better at different"},{"speaker":"Nathan Lasnoski","startTime":498.419,"endTime":500.779,"body":"aspects of my training regimen,"},{"speaker":"Nathan Lasnoski","startTime":498.419,"endTime":500.779,"body":"like, when should I work out"},{"speaker":"Nathan Lasnoski","startTime":500.779,"endTime":503.899,"body":"more? When should I work out"},{"speaker":"Nathan Lasnoski","startTime":500.779,"endTime":503.899,"body":"less? And then the third, and"},{"speaker":"Nathan Lasnoski","startTime":503.899,"endTime":506.299,"body":"this has been fun. This has been"},{"speaker":"Nathan Lasnoski","startTime":503.899,"endTime":506.299,"body":"one that's been around for a"},{"speaker":"Nathan Lasnoski","startTime":506.299,"endTime":511.459,"body":"while. Is this plant identifier"},{"speaker":"Nathan Lasnoski","startTime":506.299,"endTime":511.459,"body":"on my iPhone. I love it because"},{"speaker":"Nathan Lasnoski","startTime":511.459,"endTime":513.499,"body":"I've got all these, these"},{"speaker":"Nathan Lasnoski","startTime":511.459,"endTime":513.499,"body":"different plants in the"},{"speaker":"Nathan Lasnoski","startTime":513.499,"endTime":516.319,"body":"backyard, and I don't know which"},{"speaker":"Nathan Lasnoski","startTime":513.499,"endTime":516.319,"body":"are good plants and which are"},{"speaker":"Nathan Lasnoski","startTime":516.319,"endTime":519.559,"body":"bad plants. My kids know, but I"},{"speaker":"Nathan Lasnoski","startTime":516.319,"endTime":519.559,"body":"don't. So I'll go up to it and"},{"speaker":"Nathan Lasnoski","startTime":519.559,"endTime":522.159,"body":"scan it, and it'll tell me what"},{"speaker":"Nathan Lasnoski","startTime":519.559,"endTime":522.159,"body":"I should be taking out with my"},{"speaker":"Nathan Lasnoski","startTime":522.519,"endTime":525.279,"body":"my tools, and what I shouldn't"},{"speaker":"Nathan Lasnoski","startTime":522.519,"endTime":525.279,"body":"be taking out. Love"},{"speaker":"Matt Kirchner","startTime":525.28,"endTime":527.08,"body":"that. And I'll"},{"speaker":"Matt Kirchner","startTime":525.28,"endTime":527.08,"body":"also mention that Nathan is a"},{"speaker":"Matt Kirchner","startTime":527.08,"endTime":530.02,"body":"prolific public speaker in"},{"speaker":"Matt Kirchner","startTime":527.08,"endTime":530.02,"body":"keynoters. I know you unplugged"},{"speaker":"Matt Kirchner","startTime":530.02,"endTime":532.24,"body":"that for yourself. I'll plug it"},{"speaker":"Matt Kirchner","startTime":530.02,"endTime":532.24,"body":"for you. He does a wonderful,"},{"speaker":"Matt Kirchner","startTime":532.48,"endTime":535.84,"body":"wonderful job. So Sarah, take us"},{"speaker":"Matt Kirchner","startTime":532.48,"endTime":535.84,"body":"home on this on this question,"},{"speaker":"Matt Kirchner","startTime":535.84,"endTime":538.24,"body":"tell us about your AI journey,"},{"speaker":"Matt Kirchner","startTime":535.84,"endTime":538.24,"body":"what you're up to at wind trust"},{"speaker":"Matt Kirchner","startTime":538.24,"endTime":540.18,"body":"and then the go to apps. Good"},{"speaker":"Sarah Grooms","startTime":540.18,"endTime":542.58,"body":"morning,"},{"speaker":"Sarah Grooms","startTime":540.18,"endTime":542.58,"body":"everybody. I It's interesting,"},{"speaker":"Sarah Grooms","startTime":542.58,"endTime":545.1,"body":"you know. And Brian will"},{"speaker":"Sarah Grooms","startTime":542.58,"endTime":545.1,"body":"probably tag into this too. But"},{"speaker":"Sarah Grooms","startTime":545.1,"endTime":548.4,"body":"being part of a regulated, very,"},{"speaker":"Sarah Grooms","startTime":545.1,"endTime":548.4,"body":"very highly regulated industry"},{"speaker":"Sarah Grooms","startTime":548.4,"endTime":550.86,"body":"is a little bit different in"},{"speaker":"Sarah Grooms","startTime":548.4,"endTime":550.86,"body":"terms of what we can do,"},{"speaker":"Sarah Grooms","startTime":550.86,"endTime":553.62,"body":"especially depending on the size"},{"speaker":"Sarah Grooms","startTime":550.86,"endTime":553.62,"body":"of the company. So wind trust,"},{"speaker":"Sarah Grooms","startTime":553.62,"endTime":556.98,"body":"Financial Corporation has been"},{"speaker":"Sarah Grooms","startTime":553.62,"endTime":556.98,"body":"around for over 30 years, so"},{"speaker":"Sarah Grooms","startTime":556.98,"endTime":559.86,"body":"we're actually a big"},{"speaker":"Sarah Grooms","startTime":556.98,"endTime":559.86,"body":"amalgamation of, like, kind of a"},{"speaker":"Sarah Grooms","startTime":559.86,"endTime":562.64,"body":"financial services holding"},{"speaker":"Sarah Grooms","startTime":559.86,"endTime":562.64,"body":"company. So if it's if it's if"},{"speaker":"Sarah Grooms","startTime":562.64,"endTime":564.98,"body":"it's financial services, we"},{"speaker":"Sarah Grooms","startTime":562.64,"endTime":564.98,"body":"probably have something to do"},{"speaker":"Sarah Grooms","startTime":564.98,"endTime":568.76,"body":"with it, either here or in"},{"speaker":"Sarah Grooms","startTime":564.98,"endTime":568.76,"body":"Canada. And the the state of AI"},{"speaker":"Sarah Grooms","startTime":568.76,"endTime":570.92,"body":"at Wintrust is really"},{"speaker":"Sarah Grooms","startTime":568.76,"endTime":570.92,"body":"interesting, because we have to"},{"speaker":"Sarah Grooms","startTime":570.92,"endTime":573.86,"body":"take a really regulated and"},{"speaker":"Sarah Grooms","startTime":570.92,"endTime":573.86,"body":"measured approach, especially"},{"speaker":"Sarah Grooms","startTime":573.86,"endTime":576.98,"body":"from a data perspective, privacy"},{"speaker":"Sarah Grooms","startTime":573.86,"endTime":576.98,"body":"perspective, and so on and so"},{"speaker":"Sarah Grooms","startTime":576.98,"endTime":580.84,"body":"forth. And so we'll get into"},{"speaker":"Sarah Grooms","startTime":576.98,"endTime":580.84,"body":"that quite a bit. My favorite"},{"speaker":"Sarah Grooms","startTime":580.84,"endTime":586.12,"body":"apps. So I'm kind of a geek when"},{"speaker":"Sarah Grooms","startTime":580.84,"endTime":586.12,"body":"it comes to images. I love"},{"speaker":"Sarah Grooms","startTime":586.12,"endTime":589.12,"body":"photography and art and all of"},{"speaker":"Sarah Grooms","startTime":586.12,"endTime":589.12,"body":"that kind of stuff. So one of my"},{"speaker":"Sarah Grooms","startTime":589.12,"endTime":592.6,"body":"favorites is actually lensa, and"},{"speaker":"Sarah Grooms","startTime":589.12,"endTime":592.6,"body":"it lets me wipe out things that"},{"speaker":"Sarah Grooms","startTime":592.6,"endTime":595.0,"body":"are in the background. So if I,"},{"speaker":"Sarah Grooms","startTime":592.6,"endTime":595.0,"body":"you know, take a picture and"},{"speaker":"Sarah Grooms","startTime":595.0,"endTime":597.58,"body":"it's like, Finally, both kids"},{"speaker":"Sarah Grooms","startTime":595.0,"endTime":597.58,"body":"are looking and smiling, and"},{"speaker":"Sarah Grooms","startTime":597.58,"endTime":600.06,"body":"there's some random over here,"},{"speaker":"Sarah Grooms","startTime":597.58,"endTime":600.06,"body":"you know, they can just wipe. A"},{"speaker":"Sarah Grooms","startTime":600.06,"endTime":603.48,"body":"person out, and I've done that"},{"speaker":"Sarah Grooms","startTime":600.06,"endTime":603.48,"body":"quite a bit. I like copilot too,"},{"speaker":"Sarah Grooms","startTime":603.48,"endTime":606.06,"body":"and that feels like stealing."},{"speaker":"Sarah Grooms","startTime":603.48,"endTime":606.06,"body":"But the reason I like it is"},{"speaker":"Sarah Grooms","startTime":606.06,"endTime":609.06,"body":"actually not at the work front"},{"speaker":"Sarah Grooms","startTime":606.06,"endTime":609.06,"body":"version, but actually, if you go"},{"speaker":"Sarah Grooms","startTime":609.06,"endTime":612.84,"body":"in the app, very similarly, if"},{"speaker":"Sarah Grooms","startTime":609.06,"endTime":612.84,"body":"you're trying to say, Oh, I"},{"speaker":"Sarah Grooms","startTime":612.84,"endTime":615.9,"body":"don't know, design a tattoo, you"},{"speaker":"Sarah Grooms","startTime":612.84,"endTime":615.9,"body":"can kind of give it prompts and"},{"speaker":"Sarah Grooms","startTime":615.9,"endTime":619.38,"body":"start seeing images and start"},{"speaker":"Sarah Grooms","startTime":615.9,"endTime":619.38,"body":"watching it change and add"},{"speaker":"Sarah Grooms","startTime":619.38,"endTime":621.38,"body":"things to it and everything"},{"speaker":"Sarah Grooms","startTime":619.38,"endTime":621.38,"body":"else. And so if you're, you"},{"speaker":"Sarah Grooms","startTime":621.38,"endTime":624.74,"body":"know, I'm a, I have all these"},{"speaker":"Sarah Grooms","startTime":621.38,"endTime":624.74,"body":"vivid imaginations, but I'm a"},{"speaker":"Sarah Grooms","startTime":624.74,"endTime":627.92,"body":"terrible artist myself. And so I"},{"speaker":"Sarah Grooms","startTime":624.74,"endTime":627.92,"body":"can start telling it what I want"},{"speaker":"Sarah Grooms","startTime":627.92,"endTime":631.28,"body":"something to look like, and then"},{"speaker":"Sarah Grooms","startTime":627.92,"endTime":631.28,"body":"give that, you know, to say a"},{"speaker":"Sarah Grooms","startTime":631.28,"endTime":634.28,"body":"tattoo artist, or to marketing,"},{"speaker":"Sarah Grooms","startTime":631.28,"endTime":634.28,"body":"or to, you know, whatever it's"},{"speaker":"Sarah Grooms","startTime":634.28,"endTime":636.98,"body":"like here, this is what I want"},{"speaker":"Sarah Grooms","startTime":634.28,"endTime":636.98,"body":"this to look like. And then"},{"speaker":"Sarah Grooms","startTime":637.16,"endTime":639.68,"body":"similar on the transcription"},{"speaker":"Sarah Grooms","startTime":637.16,"endTime":639.68,"body":"services, I use a, I use one"},{"speaker":"Sarah Grooms","startTime":639.68,"endTime":643.48,"body":"called plod, P, L, A, u, d, and"},{"speaker":"Sarah Grooms","startTime":639.68,"endTime":643.48,"body":"it actually will take the it"},{"speaker":"Sarah Grooms","startTime":643.48,"endTime":646.54,"body":"listens to a meeting or does"},{"speaker":"Sarah Grooms","startTime":643.48,"endTime":646.54,"body":"whatever or phone conversation"},{"speaker":"Sarah Grooms","startTime":646.54,"endTime":648.58,"body":"or whatever you're trying to be"},{"speaker":"Sarah Grooms","startTime":646.54,"endTime":648.58,"body":"like, No, I really want to"},{"speaker":"Sarah Grooms","startTime":648.58,"endTime":651.52,"body":"capture what we're talking about"},{"speaker":"Sarah Grooms","startTime":648.58,"endTime":651.52,"body":"here so that we can then bullet"},{"speaker":"Sarah Grooms","startTime":651.52,"endTime":654.34,"body":"back and then send it back to"},{"speaker":"Sarah Grooms","startTime":651.52,"endTime":654.34,"body":"people. And so depending on the"},{"speaker":"Sarah Grooms","startTime":654.34,"endTime":656.86,"body":"if it's not a work thing and"},{"speaker":"Sarah Grooms","startTime":654.34,"endTime":656.86,"body":"copilot is not available, plod"},{"speaker":"Sarah Grooms","startTime":656.86,"endTime":657.7,"body":"is another really good"},{"speaker":"Matt Kirchner","startTime":657.94,"endTime":660.18,"body":"one, perfect. So"},{"speaker":"Matt Kirchner","startTime":657.94,"endTime":660.18,"body":"now you've got 11 new apps"},{"speaker":"Matt Kirchner","startTime":660.18,"endTime":663.06,"body":"because we had copilot twice"},{"speaker":"Matt Kirchner","startTime":660.18,"endTime":663.06,"body":"that you can download on your"},{"speaker":"Matt Kirchner","startTime":663.06,"endTime":665.88,"body":"smartphone and get going on your"},{"speaker":"Matt Kirchner","startTime":663.06,"endTime":665.88,"body":"AI journey. And so those were"},{"speaker":"Matt Kirchner","startTime":665.88,"endTime":668.7,"body":"really, really good examples."},{"speaker":"Matt Kirchner","startTime":665.88,"endTime":668.7,"body":"And thank you to our panelists"},{"speaker":"Matt Kirchner","startTime":668.7,"endTime":670.68,"body":"for the answers to those"},{"speaker":"Matt Kirchner","startTime":668.7,"endTime":670.68,"body":"questions. We're going to move"},{"speaker":"Matt Kirchner","startTime":670.68,"endTime":675.24,"body":"into general and use cases for"},{"speaker":"Matt Kirchner","startTime":670.68,"endTime":675.24,"body":"artificial intelligence. I've"},{"speaker":"Matt Kirchner","startTime":675.24,"endTime":677.34,"body":"got actually, a different"},{"speaker":"Matt Kirchner","startTime":675.24,"endTime":677.34,"body":"question for each of our"},{"speaker":"Matt Kirchner","startTime":677.34,"endTime":680.66,"body":"panelists on this particular"},{"speaker":"Matt Kirchner","startTime":677.34,"endTime":680.66,"body":"topic. I'm going to begin this"},{"speaker":"Matt Kirchner","startTime":680.66,"endTime":684.2,"body":"series with Brian, once again,"},{"speaker":"Matt Kirchner","startTime":680.66,"endTime":684.2,"body":"Dr, Brian Kay, have you used"},{"speaker":"Matt Kirchner","startTime":684.2,"endTime":687.74,"body":"artificial intelligence to solve"},{"speaker":"Matt Kirchner","startTime":684.2,"endTime":687.74,"body":"a problem that you would not"},{"speaker":"Matt Kirchner","startTime":687.74,"endTime":690.32,"body":"have been able to solve without"},{"speaker":"Matt Kirchner","startTime":687.74,"endTime":690.32,"body":"artificial intelligence? And"},{"speaker":"Matt Kirchner","startTime":690.32,"endTime":692.18,"body":"also would love to hear if"},{"speaker":"Matt Kirchner","startTime":690.32,"endTime":692.18,"body":"you've got some of those"},{"speaker":"Matt Kirchner","startTime":692.18,"endTime":695.72,"body":"distant, early warning signs"},{"speaker":"Matt Kirchner","startTime":692.18,"endTime":695.72,"body":"that one of your AI projects is"},{"speaker":"Matt Kirchner","startTime":695.72,"endTime":698.3,"body":"going off, off the rails and"},{"speaker":"Matt Kirchner","startTime":695.72,"endTime":698.3,"body":"needing to start over. Yeah,"},{"speaker":"Brian Kay","startTime":698.3,"endTime":701.8,"body":"excellent question."},{"speaker":"Brian Kay","startTime":698.3,"endTime":701.8,"body":"So part of our business, we have"},{"speaker":"Brian Kay","startTime":701.8,"endTime":705.88,"body":"close to 225 beds up called"},{"speaker":"Brian Kay","startTime":701.8,"endTime":705.88,"body":"residential level of care. This"},{"speaker":"Brian Kay","startTime":705.88,"endTime":709.12,"body":"is intensive behavioral health"},{"speaker":"Brian Kay","startTime":705.88,"endTime":709.12,"body":"services, where, frankly, people"},{"speaker":"Brian Kay","startTime":709.12,"endTime":713.08,"body":"from all over the country come"},{"speaker":"Brian Kay","startTime":709.12,"endTime":713.08,"body":"and seek our services. 60% of"},{"speaker":"Brian Kay","startTime":713.08,"endTime":716.02,"body":"the patients who are on that"},{"speaker":"Brian Kay","startTime":713.08,"endTime":716.02,"body":"campus are from out of state of"},{"speaker":"Brian Kay","startTime":716.02,"endTime":719.44,"body":"Wisconsin. So it's a significant"},{"speaker":"Brian Kay","startTime":716.02,"endTime":719.44,"body":"time investment in their typical"},{"speaker":"Brian Kay","startTime":719.44,"endTime":723.24,"body":"length of stay is 30 to 70 days."},{"speaker":"Brian Kay","startTime":719.44,"endTime":723.24,"body":"So they're taking time out of"},{"speaker":"Brian Kay","startTime":723.24,"endTime":725.94,"body":"their lives. They're traveling"},{"speaker":"Brian Kay","startTime":723.24,"endTime":725.94,"body":"cross country. One of the most"},{"speaker":"Brian Kay","startTime":725.94,"endTime":729.06,"body":"important things is, how do we"},{"speaker":"Brian Kay","startTime":725.94,"endTime":729.06,"body":"create treatment plans that are"},{"speaker":"Brian Kay","startTime":729.06,"endTime":732.24,"body":"very personalized and set up so"},{"speaker":"Brian Kay","startTime":729.06,"endTime":732.24,"body":"they have the best possible"},{"speaker":"Brian Kay","startTime":732.24,"endTime":736.02,"body":"treatment response? A few years"},{"speaker":"Brian Kay","startTime":732.24,"endTime":736.02,"body":"ago, we set it up first as a"},{"speaker":"Brian Kay","startTime":736.02,"endTime":738.9,"body":"research study, so going through"},{"speaker":"Brian Kay","startTime":736.02,"endTime":738.9,"body":"our institutional review board,"},{"speaker":"Brian Kay","startTime":738.96,"endTime":743.0,"body":"since we are such a regulated"},{"speaker":"Brian Kay","startTime":738.96,"endTime":743.0,"body":"industry of saying, if we could"},{"speaker":"Brian Kay","startTime":743.0,"endTime":745.76,"body":"apply artificial intelligence"},{"speaker":"Brian Kay","startTime":743.0,"endTime":745.76,"body":"and especially deep learning"},{"speaker":"Brian Kay","startTime":745.76,"endTime":749.6,"body":"algorithms on day number one,"},{"speaker":"Brian Kay","startTime":745.76,"endTime":749.6,"body":"can we predict if an individual"},{"speaker":"Brian Kay","startTime":749.6,"endTime":752.6,"body":"is going to respond to treatment"},{"speaker":"Brian Kay","startTime":749.6,"endTime":752.6,"body":"and if they're not going to"},{"speaker":"Brian Kay","startTime":752.6,"endTime":755.24,"body":"respond to treatment? What are"},{"speaker":"Brian Kay","startTime":752.6,"endTime":755.24,"body":"the different levers that we"},{"speaker":"Brian Kay","startTime":755.24,"endTime":758.12,"body":"need to pull as clinicians in"},{"speaker":"Brian Kay","startTime":755.24,"endTime":758.12,"body":"the treatment team to make sure"},{"speaker":"Brian Kay","startTime":758.12,"endTime":760.9,"body":"that they have the best possible"},{"speaker":"Brian Kay","startTime":758.12,"endTime":760.9,"body":"outcomes by setting up those"},{"speaker":"Brian Kay","startTime":760.9,"endTime":763.48,"body":"algorithms and leveraging"},{"speaker":"Brian Kay","startTime":760.9,"endTime":763.48,"body":"different data from patient"},{"speaker":"Brian Kay","startTime":763.48,"endTime":766.42,"body":"reported outcome measures, we"},{"speaker":"Brian Kay","startTime":763.48,"endTime":766.42,"body":"had a positive predictive value"},{"speaker":"Brian Kay","startTime":766.42,"endTime":772.18,"body":"of around 92% so what that means"},{"speaker":"Brian Kay","startTime":766.42,"endTime":772.18,"body":"is basically 92% accuracy. We"},{"speaker":"Brian Kay","startTime":772.18,"endTime":775.06,"body":"were able to predict if that"},{"speaker":"Brian Kay","startTime":772.18,"endTime":775.06,"body":"individual was going to respond"},{"speaker":"Brian Kay","startTime":775.06,"endTime":778.36,"body":"to treatment on their first day."},{"speaker":"Brian Kay","startTime":775.06,"endTime":778.36,"body":"If they weren't, we were"},{"speaker":"Brian Kay","startTime":778.36,"endTime":781.98,"body":"identifying 40% of patients who"},{"speaker":"Brian Kay","startTime":778.36,"endTime":781.98,"body":"fall into the not in response"},{"speaker":"Brian Kay","startTime":781.98,"endTime":786.0,"body":"category of the 40% by"},{"speaker":"Brian Kay","startTime":781.98,"endTime":786.0,"body":"identifying what levers we were"},{"speaker":"Brian Kay","startTime":786.0,"endTime":789.96,"body":"able to pull an additional 80%"},{"speaker":"Brian Kay","startTime":786.0,"endTime":789.96,"body":"responded to treatment. So it"},{"speaker":"Brian Kay","startTime":789.96,"endTime":793.2,"body":"would not been possible if we"},{"speaker":"Brian Kay","startTime":789.96,"endTime":793.2,"body":"didn't employ the use of AI,"},{"speaker":"Brian Kay","startTime":793.44,"endTime":796.2,"body":"because there's so many"},{"speaker":"Brian Kay","startTime":793.44,"endTime":796.2,"body":"different variables and so many"},{"speaker":"Brian Kay","startTime":796.2,"endTime":799.14,"body":"different correlations"},{"speaker":"Brian Kay","startTime":796.2,"endTime":799.14,"body":"underlying in the data that a"},{"speaker":"Brian Kay","startTime":799.14,"endTime":801.98,"body":"human wouldn't be able to do so."},{"speaker":"Brian Kay","startTime":799.14,"endTime":801.98,"body":"And when you think of the amount"},{"speaker":"Brian Kay","startTime":801.98,"endTime":804.8,"body":"of data that's collected in the"},{"speaker":"Brian Kay","startTime":801.98,"endTime":804.8,"body":"medical record on someone's"},{"speaker":"Brian Kay","startTime":804.8,"endTime":809.06,"body":"treatment stay, it is"},{"speaker":"Brian Kay","startTime":804.8,"endTime":809.06,"body":"astronomical. So the pure human"},{"speaker":"Brian Kay","startTime":809.06,"endTime":812.72,"body":"putting it all together is just"},{"speaker":"Brian Kay","startTime":809.06,"endTime":812.72,"body":"not possible. But having AI as a"},{"speaker":"Brian Kay","startTime":812.72,"endTime":816.98,"body":"tool to assist our clinicians"},{"speaker":"Brian Kay","startTime":812.72,"endTime":816.98,"body":"have been a phenomenal aspect to"},{"speaker":"Brian Kay","startTime":816.98,"endTime":820.36,"body":"do so. In terms of warning"},{"speaker":"Brian Kay","startTime":816.98,"endTime":820.36,"body":"signs, how we set up all of our"},{"speaker":"Brian Kay","startTime":820.36,"endTime":823.48,"body":"AI governance, we have a board"},{"speaker":"Brian Kay","startTime":820.36,"endTime":823.48,"body":"that mirrors the same"},{"speaker":"Brian Kay","startTime":823.48,"endTime":826.12,"body":"composition of an institutional"},{"speaker":"Brian Kay","startTime":823.48,"endTime":826.12,"body":"review board. So we have"},{"speaker":"Brian Kay","startTime":826.12,"endTime":829.06,"body":"different disciplines. We have"},{"speaker":"Brian Kay","startTime":826.12,"endTime":829.06,"body":"actually a lay person on that"},{"speaker":"Brian Kay","startTime":829.06,"endTime":832.3,"body":"board who has no idea what AI"},{"speaker":"Brian Kay","startTime":829.06,"endTime":832.3,"body":"is, and they could provide some"},{"speaker":"Brian Kay","startTime":832.3,"endTime":835.72,"body":"different ethical perspectives."},{"speaker":"Brian Kay","startTime":832.3,"endTime":835.72,"body":"And then we review our projects"},{"speaker":"Brian Kay","startTime":835.72,"endTime":839.32,"body":"based on our evaluation metrics"},{"speaker":"Brian Kay","startTime":835.72,"endTime":839.32,"body":"at a very consistent standpoint."},{"speaker":"Brian Kay","startTime":839.38,"endTime":842.22,"body":"So we want to understand how is"},{"speaker":"Brian Kay","startTime":839.38,"endTime":842.22,"body":"the positive predictive value?"},{"speaker":"Brian Kay","startTime":842.28,"endTime":845.52,"body":"What is some of the qualitative"},{"speaker":"Brian Kay","startTime":842.28,"endTime":845.52,"body":"data coming from our clinicians?"},{"speaker":"Brian Kay","startTime":845.58,"endTime":847.92,"body":"So we're always looking at it"},{"speaker":"Brian Kay","startTime":845.58,"endTime":847.92,"body":"and making sure that we're on"},{"speaker":"Brian Kay","startTime":847.92,"endTime":848.94,"body":"top of it, especially"},{"speaker":"Matt Kirchner","startTime":848.94,"endTime":851.04,"body":"with so much"},{"speaker":"Matt Kirchner","startTime":848.94,"endTime":851.04,"body":"focus around mental health these"},{"speaker":"Matt Kirchner","startTime":851.04,"endTime":854.16,"body":"days, the ability to use data to"},{"speaker":"Matt Kirchner","startTime":851.04,"endTime":854.16,"body":"use AI to improve the quality of"},{"speaker":"Matt Kirchner","startTime":854.16,"endTime":856.74,"body":"care, just a great example."},{"speaker":"Matt Kirchner","startTime":854.16,"endTime":856.74,"body":"Brian, so thank you. I want to"},{"speaker":"Matt Kirchner","startTime":856.74,"endTime":859.98,"body":"move on to George forge from"},{"speaker":"Matt Kirchner","startTime":856.74,"endTime":859.98,"body":"quad, what are some of your"},{"speaker":"Matt Kirchner","startTime":859.98,"endTime":862.04,"body":"early wins with artificial"},{"speaker":"Matt Kirchner","startTime":859.98,"endTime":862.04,"body":"intelligence? Yeah,"},{"speaker":"George Forge","startTime":862.04,"endTime":865.04,"body":"sure. So one of"},{"speaker":"George Forge","startTime":862.04,"endTime":865.04,"body":"the great opportunities that we"},{"speaker":"George Forge","startTime":865.04,"endTime":868.64,"body":"had, and Becky hilapa, who is"},{"speaker":"George Forge","startTime":865.04,"endTime":868.64,"body":"our AI business unit champion"},{"speaker":"George Forge","startTime":868.64,"endTime":871.82,"body":"for our operations team, is"},{"speaker":"George Forge","startTime":868.64,"endTime":871.82,"body":"actually here. We've been"},{"speaker":"George Forge","startTime":871.82,"endTime":876.92,"body":"collecting data on our equipment"},{"speaker":"George Forge","startTime":871.82,"endTime":876.92,"body":"for decades, and in a world"},{"speaker":"George Forge","startTime":876.92,"endTime":880.48,"body":"where it's really hard to get"},{"speaker":"George Forge","startTime":876.92,"endTime":880.48,"body":"that talent, and in an industry"},{"speaker":"George Forge","startTime":880.48,"endTime":883.3,"body":"that sometimes some of our"},{"speaker":"George Forge","startTime":880.48,"endTime":883.3,"body":"assets have useful lives of"},{"speaker":"George Forge","startTime":883.72,"endTime":888.34,"body":"1520, years at times, right? So,"},{"speaker":"George Forge","startTime":883.72,"endTime":888.34,"body":"you know, how do you tap into"},{"speaker":"George Forge","startTime":888.4,"endTime":890.98,"body":"the expertise of someone who may"},{"speaker":"George Forge","startTime":888.4,"endTime":890.98,"body":"have fixed that piece of"},{"speaker":"George Forge","startTime":890.98,"endTime":894.58,"body":"equipment super efficiently, but"},{"speaker":"George Forge","startTime":890.98,"endTime":894.58,"body":"they were a 40 year employee,"},{"speaker":"George Forge","startTime":894.58,"endTime":897.58,"body":"and they're since retired. So"},{"speaker":"George Forge","startTime":894.58,"endTime":897.58,"body":"you know, that was a really"},{"speaker":"George Forge","startTime":897.58,"endTime":900.42,"body":"great opportunity for us to tap"},{"speaker":"George Forge","startTime":897.58,"endTime":900.42,"body":"into that data. Yeah. And it's"},{"speaker":"George Forge","startTime":900.42,"endTime":904.08,"body":"called maintenance GPT. I think"},{"speaker":"George Forge","startTime":900.42,"endTime":904.08,"body":"it is, is and, you know, it's"},{"speaker":"George Forge","startTime":904.08,"endTime":907.44,"body":"just amazing that you think"},{"speaker":"George Forge","startTime":904.08,"endTime":907.44,"body":"about a community that, frankly,"},{"speaker":"George Forge","startTime":907.44,"endTime":910.56,"body":"you know, are maybe not as"},{"speaker":"George Forge","startTime":907.44,"endTime":910.56,"body":"welcoming to the technology, but"},{"speaker":"George Forge","startTime":910.56,"endTime":913.74,"body":"they're finding that, hey, if I"},{"speaker":"George Forge","startTime":910.56,"endTime":913.74,"body":"can just go here, and I can ask"},{"speaker":"George Forge","startTime":913.74,"endTime":916.26,"body":"a question, and I can get the"},{"speaker":"George Forge","startTime":913.74,"endTime":916.26,"body":"knowledge of the dozens of"},{"speaker":"George Forge","startTime":916.26,"endTime":919.14,"body":"people who have fixed this piece"},{"speaker":"George Forge","startTime":916.26,"endTime":919.14,"body":"of equipment in the past, and"},{"speaker":"George Forge","startTime":919.14,"endTime":922.04,"body":"then I can do my job more"},{"speaker":"George Forge","startTime":919.14,"endTime":922.04,"body":"efficiently. So it's, it's super"},{"speaker":"George Forge","startTime":922.04,"endTime":924.32,"body":"helpful from a training"},{"speaker":"George Forge","startTime":922.04,"endTime":924.32,"body":"perspective. You know, at the"},{"speaker":"George Forge","startTime":924.32,"endTime":927.44,"body":"end of the day, we measure our"},{"speaker":"George Forge","startTime":924.32,"endTime":927.44,"body":"equipment on uptime. And so"},{"speaker":"George Forge","startTime":927.44,"endTime":929.9,"body":"there's, you know, there's"},{"speaker":"George Forge","startTime":927.44,"endTime":929.9,"body":"incentives built into to use the"},{"speaker":"George Forge","startTime":929.9,"endTime":933.14,"body":"technology as well. We"},{"speaker":"George Forge","startTime":929.9,"endTime":933.14,"body":"subsequently did a very similar"},{"speaker":"George Forge","startTime":933.14,"endTime":936.56,"body":"thing that's not quite ready for"},{"speaker":"George Forge","startTime":933.14,"endTime":936.56,"body":"prime time yet, but we're"},{"speaker":"George Forge","startTime":936.56,"endTime":940.84,"body":"testing with our safety data as"},{"speaker":"George Forge","startTime":936.56,"endTime":940.84,"body":"well. So similarly, decades of"},{"speaker":"George Forge","startTime":940.84,"endTime":944.44,"body":"safety data that's highly"},{"speaker":"George Forge","startTime":940.84,"endTime":944.44,"body":"regional. It's highly subjective"},{"speaker":"George Forge","startTime":944.44,"endTime":948.22,"body":"on weather conditions, just"},{"speaker":"George Forge","startTime":944.44,"endTime":948.22,"body":"other patterns of geopolitical"},{"speaker":"George Forge","startTime":948.22,"endTime":950.86,"body":"things that may happen in that"},{"speaker":"George Forge","startTime":948.22,"endTime":950.86,"body":"region. So how do we bring all"},{"speaker":"George Forge","startTime":950.86,"endTime":953.56,"body":"that information together and"},{"speaker":"George Forge","startTime":950.86,"endTime":953.56,"body":"get that information to our"},{"speaker":"George Forge","startTime":953.56,"endTime":956.44,"body":"leaders as efficiently as"},{"speaker":"George Forge","startTime":953.56,"endTime":956.44,"body":"possible? And then what's really"},{"speaker":"George Forge","startTime":956.44,"endTime":959.08,"body":"cool is, once you identify the"},{"speaker":"George Forge","startTime":956.44,"endTime":959.08,"body":"things that are most likely to"},{"speaker":"George Forge","startTime":959.08,"endTime":963.54,"body":"occur, creating preventative"},{"speaker":"George Forge","startTime":959.08,"endTime":963.54,"body":"measures on the fly is so easy."},{"speaker":"George Forge","startTime":963.54,"endTime":966.3,"body":"And then on top of that, we"},{"speaker":"George Forge","startTime":963.54,"endTime":966.3,"body":"have, you know, dozens of"},{"speaker":"George Forge","startTime":966.3,"endTime":969.72,"body":"different languages that are"},{"speaker":"George Forge","startTime":966.3,"endTime":969.72,"body":"spoken across our global"},{"speaker":"George Forge","startTime":969.72,"endTime":973.56,"body":"platform. So Polish Spanish,"},{"speaker":"George Forge","startTime":969.72,"endTime":973.56,"body":"there's many different dialects"},{"speaker":"George Forge","startTime":973.56,"endTime":977.64,"body":"of Spanish, right? So our leader"},{"speaker":"George Forge","startTime":973.56,"endTime":977.64,"body":"of Europe, for example, is from"},{"speaker":"George Forge","startTime":977.64,"endTime":980.96,"body":"Provence, right? So his"},{"speaker":"George Forge","startTime":977.64,"endTime":980.96,"body":"Provencal French is very"},{"speaker":"George Forge","startTime":980.96,"endTime":983.66,"body":"different from other areas. You"},{"speaker":"George Forge","startTime":980.96,"endTime":983.66,"body":"know, it's very different from"},{"speaker":"George Forge","startTime":983.66,"endTime":986.48,"body":"Canadian French. So like, how do"},{"speaker":"George Forge","startTime":983.66,"endTime":986.48,"body":"you pick that up dynamically and"},{"speaker":"George Forge","startTime":986.48,"endTime":989.3,"body":"build these things just super"},{"speaker":"George Forge","startTime":986.48,"endTime":989.3,"body":"efficiently? So that that's been"},{"speaker":"George Forge","startTime":989.3,"endTime":992.54,"body":"a huge win looking more, you"},{"speaker":"George Forge","startTime":989.3,"endTime":992.54,"body":"know, forward, looking towards,"},{"speaker":"George Forge","startTime":992.6,"endTime":995.42,"body":"you know, where quad is going"},{"speaker":"George Forge","startTime":992.6,"endTime":995.42,"body":"versus where we've been a little"},{"speaker":"George Forge","startTime":995.42,"endTime":999.5,"body":"more on the marketing services"},{"speaker":"George Forge","startTime":995.42,"endTime":999.5,"body":"side, our primary differentiator"},{"speaker":"George Forge","startTime":999.5,"endTime":1002.58,"body":"is that we're an integrated"},{"speaker":"George Forge","startTime":999.5,"endTime":1002.58,"body":"media company, and that's not"},{"speaker":"George Forge","startTime":1002.58,"endTime":1005.64,"body":"very common in the in the media"},{"speaker":"George Forge","startTime":1002.58,"endTime":1005.64,"body":"industry. What I mean by that is"},{"speaker":"George Forge","startTime":1005.64,"endTime":1008.16,"body":"there's usually different"},{"speaker":"George Forge","startTime":1005.64,"endTime":1008.16,"body":"agencies that take just a"},{"speaker":"George Forge","startTime":1008.16,"endTime":1011.64,"body":"portion of your media spend. So"},{"speaker":"George Forge","startTime":1008.16,"endTime":1011.64,"body":"there might be one company that"},{"speaker":"George Forge","startTime":1011.64,"endTime":1015.3,"body":"just does social media, another"},{"speaker":"George Forge","startTime":1011.64,"endTime":1015.3,"body":"that just does search another"},{"speaker":"George Forge","startTime":1015.3,"endTime":1017.76,"body":"that just does out of home"},{"speaker":"George Forge","startTime":1015.3,"endTime":1017.76,"body":"media, another that just does"},{"speaker":"George Forge","startTime":1017.76,"endTime":1021.02,"body":"print media, we do it all, and"},{"speaker":"George Forge","startTime":1017.76,"endTime":1021.02,"body":"that's a great opportunity for"},{"speaker":"George Forge","startTime":1021.02,"endTime":1025.64,"body":"us to use data to say, Okay, how"},{"speaker":"George Forge","startTime":1021.02,"endTime":1025.64,"body":"do we look at a marketer's goals"},{"speaker":"George Forge","startTime":1025.64,"endTime":1029.36,"body":"and how do we understand what"},{"speaker":"George Forge","startTime":1025.64,"endTime":1029.36,"body":"media mix is gonna be most"},{"speaker":"George Forge","startTime":1029.36,"endTime":1033.14,"body":"effective, either at a regional"},{"speaker":"George Forge","startTime":1029.36,"endTime":1033.14,"body":"level or at an individual level?"},{"speaker":"George Forge","startTime":1033.14,"endTime":1036.32,"body":"We've got tons of data to"},{"speaker":"George Forge","startTime":1033.14,"endTime":1036.32,"body":"support that, which we think is"},{"speaker":"George Forge","startTime":1036.32,"endTime":1039.26,"body":"a big differentiator. It helps"},{"speaker":"George Forge","startTime":1036.32,"endTime":1039.26,"body":"us create better content that's"},{"speaker":"George Forge","startTime":1039.26,"endTime":1042.04,"body":"more strategic, that's faster,"},{"speaker":"George Forge","startTime":1039.26,"endTime":1042.04,"body":"and frankly, it's cheaper as"},{"speaker":"George Forge","startTime":1042.04,"endTime":1043.0,"body":"well. Awesome"},{"speaker":"Matt Kirchner","startTime":1043.0,"endTime":1045.04,"body":"answer, and it is"},{"speaker":"Matt Kirchner","startTime":1043.0,"endTime":1045.04,"body":"interesting the convergence"},{"speaker":"Matt Kirchner","startTime":1045.04,"endTime":1047.8,"body":"between my world of"},{"speaker":"Matt Kirchner","startTime":1045.04,"endTime":1047.8,"body":"manufacturing, your world of"},{"speaker":"Matt Kirchner","startTime":1047.8,"endTime":1050.92,"body":"media, and how much commonality"},{"speaker":"Matt Kirchner","startTime":1047.8,"endTime":1050.92,"body":"there are in the application. So"},{"speaker":"Matt Kirchner","startTime":1050.92,"endTime":1052.06,"body":"I really enjoyed that."},{"speaker":"George Forge","startTime":1052.12,"endTime":1054.34,"body":"It's all about"},{"speaker":"George Forge","startTime":1052.12,"endTime":1054.34,"body":"taking inefficiency out of the"},{"speaker":"George Forge","startTime":1054.34,"endTime":1057.76,"body":"equation. And that's something"},{"speaker":"George Forge","startTime":1054.34,"endTime":1057.76,"body":"quad has done for decades, and"},{"speaker":"George Forge","startTime":1057.76,"endTime":1060.12,"body":"we've been able to kind of take"},{"speaker":"George Forge","startTime":1057.76,"endTime":1060.12,"body":"that knowledge into the"},{"speaker":"George Forge","startTime":1060.12,"endTime":1061.68,"body":"marketing space, absolutely"},{"speaker":"Matt Kirchner","startTime":1061.68,"endTime":1063.72,"body":"so. So Nathan,"},{"speaker":"Matt Kirchner","startTime":1061.68,"endTime":1063.72,"body":"and as much as there are a lot"},{"speaker":"Matt Kirchner","startTime":1063.72,"endTime":1066.24,"body":"of commonalities in certain"},{"speaker":"Matt Kirchner","startTime":1063.72,"endTime":1066.24,"body":"industries, there's differences"},{"speaker":"Matt Kirchner","startTime":1066.24,"endTime":1069.06,"body":"too. So are you seeing certain"},{"speaker":"Matt Kirchner","startTime":1066.24,"endTime":1069.06,"body":"differences in the application"},{"speaker":"Matt Kirchner","startTime":1069.06,"endTime":1071.1,"body":"of AI in your specific market"},{"speaker":"Matt Kirchner","startTime":1069.06,"endTime":1071.1,"body":"space? Well,"},{"speaker":"Nathan Lasnoski","startTime":1071.16,"endTime":1072.54,"body":"it's"},{"speaker":"Nathan Lasnoski","startTime":1071.16,"endTime":1072.54,"body":"interesting. There's there's so"},{"speaker":"Nathan Lasnoski","startTime":1072.54,"endTime":1076.2,"body":"much that's in common, maybe not"},{"speaker":"Nathan Lasnoski","startTime":1072.54,"endTime":1076.2,"body":"even necessarily in difference."},{"speaker":"Nathan Lasnoski","startTime":1076.2,"endTime":1078.84,"body":"I think one of the most things"},{"speaker":"Nathan Lasnoski","startTime":1076.2,"endTime":1078.84,"body":"that's in common is that people"},{"speaker":"Nathan Lasnoski","startTime":1078.84,"endTime":1082.64,"body":"are able to leverage AI to learn"},{"speaker":"Nathan Lasnoski","startTime":1078.84,"endTime":1082.64,"body":"about themselves. An example"},{"speaker":"Nathan Lasnoski","startTime":1082.64,"endTime":1085.1,"body":"that would be, I'll stick in"},{"speaker":"Nathan Lasnoski","startTime":1082.64,"endTime":1085.1,"body":"manufacturing, but this is this"},{"speaker":"Nathan Lasnoski","startTime":1085.1,"endTime":1088.22,"body":"fits in professional services"},{"speaker":"Nathan Lasnoski","startTime":1085.1,"endTime":1088.22,"body":"and other spaces too, which is"},{"speaker":"Nathan Lasnoski","startTime":1088.22,"endTime":1091.22,"body":"understanding the needs of your"},{"speaker":"Nathan Lasnoski","startTime":1088.22,"endTime":1091.22,"body":"business from the market, and"},{"speaker":"Nathan Lasnoski","startTime":1091.7,"endTime":1094.94,"body":"then being able to translate"},{"speaker":"Nathan Lasnoski","startTime":1091.7,"endTime":1094.94,"body":"that into whether it's inventory"},{"speaker":"Nathan Lasnoski","startTime":1094.94,"endTime":1099.44,"body":"or staffing or skills, and being"},{"speaker":"Nathan Lasnoski","startTime":1094.94,"endTime":1099.44,"body":"able to translate that into the"},{"speaker":"Nathan Lasnoski","startTime":1099.44,"endTime":1101.92,"body":"loads of that you have in order"},{"speaker":"Nathan Lasnoski","startTime":1099.44,"endTime":1101.92,"body":"to produce your goods. So for"},{"speaker":"Nathan Lasnoski","startTime":1101.92,"endTime":1104.38,"body":"example, we worked with a"},{"speaker":"Nathan Lasnoski","startTime":1101.92,"endTime":1104.38,"body":"company in Chicago. It's about a"},{"speaker":"Nathan Lasnoski","startTime":1104.38,"endTime":1107.56,"body":"billion dollar company, and they"},{"speaker":"Nathan Lasnoski","startTime":1104.38,"endTime":1107.56,"body":"were able to optimize their"},{"speaker":"Nathan Lasnoski","startTime":1107.56,"endTime":1111.1,"body":"inventory holdings by about $40"},{"speaker":"Nathan Lasnoski","startTime":1107.56,"endTime":1111.1,"body":"million year over year, simply"},{"speaker":"Nathan Lasnoski","startTime":1111.1,"endTime":1114.46,"body":"by knowing more about what the"},{"speaker":"Nathan Lasnoski","startTime":1111.1,"endTime":1114.46,"body":"demand was from their customers,"},{"speaker":"Nathan Lasnoski","startTime":1114.58,"endTime":1117.76,"body":"by building AI models around it."},{"speaker":"Nathan Lasnoski","startTime":1114.58,"endTime":1117.76,"body":"But what I really think is"},{"speaker":"Nathan Lasnoski","startTime":1117.76,"endTime":1119.92,"body":"interesting about this is that"},{"speaker":"Nathan Lasnoski","startTime":1117.76,"endTime":1119.92,"body":"once you know more about"},{"speaker":"Nathan Lasnoski","startTime":1119.92,"endTime":1122.32,"body":"yourselves, you start to know"},{"speaker":"Nathan Lasnoski","startTime":1119.92,"endTime":1122.32,"body":"more about your customers and"},{"speaker":"Nathan Lasnoski","startTime":1122.32,"endTime":1124.8,"body":"your customers and your"},{"speaker":"Nathan Lasnoski","startTime":1122.32,"endTime":1124.8,"body":"customer's customer. So what"},{"speaker":"Nathan Lasnoski","startTime":1124.8,"endTime":1128.28,"body":"companies like that can then do"},{"speaker":"Nathan Lasnoski","startTime":1124.8,"endTime":1128.28,"body":"is they can translate that"},{"speaker":"Nathan Lasnoski","startTime":1128.28,"endTime":1131.04,"body":"understanding into a"},{"speaker":"Nathan Lasnoski","startTime":1128.28,"endTime":1131.04,"body":"conversation with their customer"},{"speaker":"Nathan Lasnoski","startTime":1131.04,"endTime":1134.7,"body":"about their strategic needs. So"},{"speaker":"Nathan Lasnoski","startTime":1131.04,"endTime":1134.7,"body":"in this case, it's about I know"},{"speaker":"Nathan Lasnoski","startTime":1134.7,"endTime":1137.52,"body":"more about your demand needs"},{"speaker":"Nathan Lasnoski","startTime":1134.7,"endTime":1137.52,"body":"than you know about your own"},{"speaker":"Nathan Lasnoski","startTime":1137.52,"endTime":1141.2,"body":"demand needs, and I can form a"},{"speaker":"Nathan Lasnoski","startTime":1137.52,"endTime":1141.2,"body":"partnership with you to help"},{"speaker":"Nathan Lasnoski","startTime":1141.2,"endTime":1144.32,"body":"serve you better. Some"},{"speaker":"Nathan Lasnoski","startTime":1141.2,"endTime":1144.32,"body":"organizations are taking it a"},{"speaker":"Nathan Lasnoski","startTime":1144.32,"endTime":1148.16,"body":"step further. They start to"},{"speaker":"Nathan Lasnoski","startTime":1144.32,"endTime":1148.16,"body":"understand the picture of their"},{"speaker":"Nathan Lasnoski","startTime":1148.16,"endTime":1151.88,"body":"customers. So working with a"},{"speaker":"Nathan Lasnoski","startTime":1148.16,"endTime":1151.88,"body":"global restaurant, provider of"},{"speaker":"Nathan Lasnoski","startTime":1152.0,"endTime":1154.58,"body":"food services, and one of the"},{"speaker":"Nathan Lasnoski","startTime":1152.0,"endTime":1154.58,"body":"things they start to figure out"},{"speaker":"Nathan Lasnoski","startTime":1154.58,"endTime":1157.4,"body":"about their customers is, what"},{"speaker":"Nathan Lasnoski","startTime":1154.58,"endTime":1157.4,"body":"makes a successful restaurant,"},{"speaker":"Nathan Lasnoski","startTime":1158.12,"endTime":1160.84,"body":"why does a restaurant stay in"},{"speaker":"Nathan Lasnoski","startTime":1158.12,"endTime":1160.84,"body":"business, and why doesn't a"},{"speaker":"Nathan Lasnoski","startTime":1160.84,"endTime":1163.18,"body":"restaurant stay in business?"},{"speaker":"Nathan Lasnoski","startTime":1160.84,"endTime":1163.18,"body":"Well, who knows more than the"},{"speaker":"Nathan Lasnoski","startTime":1163.18,"endTime":1166.24,"body":"food providers? Who knows more"},{"speaker":"Nathan Lasnoski","startTime":1163.18,"endTime":1166.24,"body":"than who's delivering that every"},{"speaker":"Nathan Lasnoski","startTime":1166.24,"endTime":1168.46,"body":"single day as to why those"},{"speaker":"Nathan Lasnoski","startTime":1166.24,"endTime":1168.46,"body":"restaurants are staying in"},{"speaker":"Nathan Lasnoski","startTime":1168.46,"endTime":1170.68,"body":"business? Well, they start to"},{"speaker":"Nathan Lasnoski","startTime":1168.46,"endTime":1170.68,"body":"get to a position where they're"},{"speaker":"Nathan Lasnoski","startTime":1170.68,"endTime":1174.4,"body":"not only delivering that low"},{"speaker":"Nathan Lasnoski","startTime":1170.68,"endTime":1174.4,"body":"margin service of the individual"},{"speaker":"Nathan Lasnoski","startTime":1174.4,"endTime":1177.4,"body":"product they're delivering, but"},{"speaker":"Nathan Lasnoski","startTime":1174.4,"endTime":1177.4,"body":"they become a knowledge broker"},{"speaker":"Nathan Lasnoski","startTime":1177.4,"endTime":1181.14,"body":"to their customer, and they can"},{"speaker":"Nathan Lasnoski","startTime":1177.4,"endTime":1181.14,"body":"provide now layered on premium"},{"speaker":"Nathan Lasnoski","startTime":1181.14,"endTime":1184.56,"body":"best practice services to say,"},{"speaker":"Nathan Lasnoski","startTime":1181.14,"endTime":1184.56,"body":"This is what the top quartile is"},{"speaker":"Nathan Lasnoski","startTime":1184.56,"endTime":1187.98,"body":"doing in your market. This is"},{"speaker":"Nathan Lasnoski","startTime":1184.56,"endTime":1187.98,"body":"what makes them special against"},{"speaker":"Nathan Lasnoski","startTime":1187.98,"endTime":1191.28,"body":"your competitors, and that"},{"speaker":"Nathan Lasnoski","startTime":1187.98,"endTime":1191.28,"body":"translates into almost any"},{"speaker":"Nathan Lasnoski","startTime":1191.28,"endTime":1193.98,"body":"industry. So understanding more"},{"speaker":"Nathan Lasnoski","startTime":1191.28,"endTime":1193.98,"body":"about yourself allows you to"},{"speaker":"Nathan Lasnoski","startTime":1193.98,"endTime":1196.56,"body":"translate that into"},{"speaker":"Nathan Lasnoski","startTime":1193.98,"endTime":1196.56,"body":"understanding your customers and"},{"speaker":"Nathan Lasnoski","startTime":1196.68,"endTime":1199.92,"body":"what your customers customer"},{"speaker":"Nathan Lasnoski","startTime":1196.68,"endTime":1199.92,"body":"wants from that organization."},{"speaker":"Nathan Lasnoski","startTime":1200.0,"endTime":1202.76,"body":"That you're serving helping them"},{"speaker":"Nathan Lasnoski","startTime":1200.0,"endTime":1202.76,"body":"to be more successful."},{"speaker":"Nathan Lasnoski","startTime":1202.76,"endTime":1205.64,"body":"Ultimately, that is what our"},{"speaker":"Nathan Lasnoski","startTime":1202.76,"endTime":1205.64,"body":"business is trying to do, is"},{"speaker":"Nathan Lasnoski","startTime":1205.64,"endTime":1208.4,"body":"make our customers more"},{"speaker":"Nathan Lasnoski","startTime":1205.64,"endTime":1208.4,"body":"successful at serving their"},{"speaker":"Nathan Lasnoski","startTime":1208.4,"endTime":1211.88,"body":"customers. So AI really enables"},{"speaker":"Nathan Lasnoski","startTime":1208.4,"endTime":1211.88,"body":"the mission of every"},{"speaker":"Nathan Lasnoski","startTime":1211.88,"endTime":1215.24,"body":"organization to be able to be"},{"speaker":"Nathan Lasnoski","startTime":1211.88,"endTime":1215.24,"body":"more successful, if we look at"},{"speaker":"Nathan Lasnoski","startTime":1215.24,"endTime":1217.82,"body":"it through the lens of what"},{"speaker":"Nathan Lasnoski","startTime":1215.24,"endTime":1217.82,"body":"makes every organization unique"},{"speaker":"Nathan Lasnoski","startTime":1217.82,"endTime":1221.56,"body":"and special, and allow that to"},{"speaker":"Nathan Lasnoski","startTime":1217.82,"endTime":1221.56,"body":"translate into leveraging"},{"speaker":"Nathan Lasnoski","startTime":1221.56,"endTime":1224.5,"body":"technology to make that true."},{"speaker":"Nathan Lasnoski","startTime":1221.56,"endTime":1224.5,"body":"And that's what's really made"},{"speaker":"Nathan Lasnoski","startTime":1224.5,"endTime":1225.52,"body":"this an exciting time."},{"speaker":"Matt Kirchner","startTime":1225.94,"endTime":1227.98,"body":"You know what I"},{"speaker":"Matt Kirchner","startTime":1225.94,"endTime":1227.98,"body":"love about that answer, Nathan,"},{"speaker":"Matt Kirchner","startTime":1227.98,"endTime":1230.62,"body":"is you're, you're talking about,"},{"speaker":"Matt Kirchner","startTime":1227.98,"endTime":1230.62,"body":"what specific insight Do you"},{"speaker":"Matt Kirchner","startTime":1230.62,"endTime":1233.8,"body":"have given your specific place"},{"speaker":"Matt Kirchner","startTime":1230.62,"endTime":1233.8,"body":"in the market that maybe nobody"},{"speaker":"Matt Kirchner","startTime":1233.8,"endTime":1236.38,"body":"else has? How do you build the"},{"speaker":"Matt Kirchner","startTime":1233.8,"endTime":1236.38,"body":"data set and then use AI to"},{"speaker":"Matt Kirchner","startTime":1236.38,"endTime":1239.08,"body":"predict things for your"},{"speaker":"Matt Kirchner","startTime":1236.38,"endTime":1239.08,"body":"customers and and add value in"},{"speaker":"Matt Kirchner","startTime":1239.08,"endTime":1241.8,"body":"ways that we've we've never been"},{"speaker":"Matt Kirchner","startTime":1239.08,"endTime":1241.8,"body":"able to before. I really, really"},{"speaker":"Matt Kirchner","startTime":1241.8,"endTime":1247.26,"body":"like that 100% Yeah. We will be"},{"speaker":"Matt Kirchner","startTime":1241.8,"endTime":1247.26,"body":"back to this week's episode in"},{"speaker":"Matt Kirchner","startTime":1247.26,"endTime":1250.44,"body":"just a moment, but before we"},{"speaker":"Matt Kirchner","startTime":1247.26,"endTime":1250.44,"body":"continue, I have to tell you"},{"speaker":"Matt Kirchner","startTime":1250.44,"endTime":1254.7,"body":"where I will be in early"},{"speaker":"Matt Kirchner","startTime":1250.44,"endTime":1254.7,"body":"December, a CTE career tech"},{"speaker":"Matt Kirchner","startTime":1254.7,"endTime":1258.6,"body":"vision happens this December, 4"},{"speaker":"Matt Kirchner","startTime":1254.7,"endTime":1258.6,"body":"through the seventh at the Henry"},{"speaker":"Matt Kirchner","startTime":1258.6,"endTime":1262.22,"body":"B Gonzalez Convention Center"},{"speaker":"Matt Kirchner","startTime":1258.6,"endTime":1262.22,"body":"located in the heart of San"},{"speaker":"Matt Kirchner","startTime":1262.22,"endTime":1266.18,"body":"Antonio, Texas, along the banks"},{"speaker":"Matt Kirchner","startTime":1262.22,"endTime":1266.18,"body":"of the beautiful river. Walk."},{"speaker":"Matt Kirchner","startTime":1266.48,"endTime":1270.02,"body":"Vision is the largest annual"},{"speaker":"Matt Kirchner","startTime":1266.48,"endTime":1270.02,"body":"conference in the nation for"},{"speaker":"Matt Kirchner","startTime":1270.02,"endTime":1273.02,"body":"career and technical education"},{"speaker":"Matt Kirchner","startTime":1270.02,"endTime":1273.02,"body":"professionals, and offers you"},{"speaker":"Matt Kirchner","startTime":1273.02,"endTime":1275.72,"body":"opportunities to gather with"},{"speaker":"Matt Kirchner","startTime":1273.02,"endTime":1275.72,"body":"your peers and grow"},{"speaker":"Matt Kirchner","startTime":1275.72,"endTime":1278.78,"body":"professionally, expand your"},{"speaker":"Matt Kirchner","startTime":1275.72,"endTime":1278.78,"body":"professional development and"},{"speaker":"Matt Kirchner","startTime":1278.78,"endTime":1283.0,"body":"ignite your inspiration. There"},{"speaker":"Matt Kirchner","startTime":1278.78,"endTime":1283.0,"body":"is still time to register visit"},{"speaker":"Matt Kirchner","startTime":1283.0,"endTime":1287.74,"body":"career tech vision.com, to learn"},{"speaker":"Matt Kirchner","startTime":1283.0,"endTime":1287.74,"body":"more about this premier event."},{"speaker":"Matt Kirchner","startTime":1287.98,"endTime":1292.24,"body":"And now back to this week's"},{"speaker":"Matt Kirchner","startTime":1287.98,"endTime":1292.24,"body":"episode. All right, so Sarah, I"},{"speaker":"Matt Kirchner","startTime":1292.24,"endTime":1295.42,"body":"know win trust is kind of at the"},{"speaker":"Matt Kirchner","startTime":1292.24,"endTime":1295.42,"body":"early stages of your your AI"},{"speaker":"Matt Kirchner","startTime":1295.42,"endTime":1297.76,"body":"journey. And one of the reasons"},{"speaker":"Matt Kirchner","startTime":1295.42,"endTime":1297.76,"body":"that I love having you up here"},{"speaker":"Matt Kirchner","startTime":1297.76,"endTime":1300.04,"body":"is that that's where most of us"},{"speaker":"Matt Kirchner","startTime":1297.76,"endTime":1300.04,"body":"are right. Most of us are are"},{"speaker":"Matt Kirchner","startTime":1300.04,"endTime":1302.82,"body":"just starting to figure this"},{"speaker":"Matt Kirchner","startTime":1300.04,"endTime":1302.82,"body":"out, just getting going. And so"},{"speaker":"Matt Kirchner","startTime":1302.82,"endTime":1305.34,"body":"I think you have a really,"},{"speaker":"Matt Kirchner","startTime":1302.82,"endTime":1305.34,"body":"really unique perspective for"},{"speaker":"Matt Kirchner","startTime":1305.34,"endTime":1308.04,"body":"our audience. So as you're"},{"speaker":"Matt Kirchner","startTime":1305.34,"endTime":1308.04,"body":"starting that AI implementation"},{"speaker":"Matt Kirchner","startTime":1308.04,"endTime":1310.44,"body":"journey at wind, trust, are you"},{"speaker":"Matt Kirchner","startTime":1308.04,"endTime":1310.44,"body":"just like jumping right into"},{"speaker":"Matt Kirchner","startTime":1310.44,"endTime":1311.1,"body":"projects?"},{"speaker":"Sarah Grooms","startTime":1311.22,"endTime":1313.38,"body":"Love the softball."},{"speaker":"Sarah Grooms","startTime":1311.22,"endTime":1313.38,"body":"Thanks so much. No, we can't"},{"speaker":"Sarah Grooms","startTime":1313.38,"endTime":1315.42,"body":"just start jumping into"},{"speaker":"Sarah Grooms","startTime":1313.38,"endTime":1315.42,"body":"projects, although it's"},{"speaker":"Sarah Grooms","startTime":1315.42,"endTime":1318.36,"body":"interesting. Got to speak at"},{"speaker":"Sarah Grooms","startTime":1315.42,"endTime":1318.36,"body":"another event for Nate last"},{"speaker":"Sarah Grooms","startTime":1318.36,"endTime":1321.08,"body":"week, and it was, it was"},{"speaker":"Sarah Grooms","startTime":1318.36,"endTime":1321.08,"body":"interesting at where everyone is"},{"speaker":"Sarah Grooms","startTime":1321.08,"endTime":1324.26,"body":"in the journey and understanding"},{"speaker":"Sarah Grooms","startTime":1321.08,"endTime":1324.26,"body":"not only where you are, but"},{"speaker":"Sarah Grooms","startTime":1324.26,"endTime":1326.9,"body":"where you know, you just talked"},{"speaker":"Sarah Grooms","startTime":1324.26,"endTime":1326.9,"body":"about your customers, customers,"},{"speaker":"Sarah Grooms","startTime":1327.02,"endTime":1331.1,"body":"how about your vendors? And so"},{"speaker":"Sarah Grooms","startTime":1327.02,"endTime":1331.1,"body":"you might not actually realize"},{"speaker":"Sarah Grooms","startTime":1331.1,"endTime":1334.22,"body":"how much AI you are already"},{"speaker":"Sarah Grooms","startTime":1331.1,"endTime":1334.22,"body":"using because of the folks"},{"speaker":"Sarah Grooms","startTime":1334.22,"endTime":1338.06,"body":"you're using, right? So you know"},{"speaker":"Sarah Grooms","startTime":1334.22,"endTime":1338.06,"body":"you you might not have anything"},{"speaker":"Sarah Grooms","startTime":1338.06,"endTime":1340.72,"body":"going on internally, like in a"},{"speaker":"Sarah Grooms","startTime":1338.06,"endTime":1340.72,"body":"lab or in a, you know, fun"},{"speaker":"Sarah Grooms","startTime":1340.72,"endTime":1343.36,"body":"little innovation group, or"},{"speaker":"Sarah Grooms","startTime":1340.72,"endTime":1343.36,"body":"anything else. But think about"},{"speaker":"Sarah Grooms","startTime":1343.36,"endTime":1346.78,"body":"all of the folks that you are"},{"speaker":"Sarah Grooms","startTime":1343.36,"endTime":1346.78,"body":"leveraging, right? So if you're,"},{"speaker":"Sarah Grooms","startTime":1346.78,"endTime":1349.48,"body":"if you've got a CRM, you know, a"},{"speaker":"Sarah Grooms","startTime":1346.78,"endTime":1349.48,"body":"sales force, so, you know, one"},{"speaker":"Sarah Grooms","startTime":1349.48,"endTime":1351.88,"body":"of those, and things like that,"},{"speaker":"Sarah Grooms","startTime":1349.48,"endTime":1351.88,"body":"there's just AI everywhere in"},{"speaker":"Sarah Grooms","startTime":1351.88,"endTime":1354.52,"body":"that, and it's leveraging your"},{"speaker":"Sarah Grooms","startTime":1351.88,"endTime":1354.52,"body":"data, and it's potentially"},{"speaker":"Sarah Grooms","startTime":1354.52,"endTime":1356.68,"body":"giving your sales people"},{"speaker":"Sarah Grooms","startTime":1354.52,"endTime":1356.68,"body":"recommendations of how to"},{"speaker":"Sarah Grooms","startTime":1356.68,"endTime":1359.32,"body":"approach their customers or"},{"speaker":"Sarah Grooms","startTime":1356.68,"endTime":1359.32,"body":"their prospects, or what have"},{"speaker":"Sarah Grooms","startTime":1359.32,"endTime":1362.1,"body":"you. It's all built into all of"},{"speaker":"Sarah Grooms","startTime":1359.32,"endTime":1362.1,"body":"the Microsoft apps. Now, if you"},{"speaker":"Sarah Grooms","startTime":1362.1,"endTime":1364.74,"body":"don't automatically shut it off,"},{"speaker":"Sarah Grooms","startTime":1362.1,"endTime":1364.74,"body":"it's odd. And so it's there,"},{"speaker":"Sarah Grooms","startTime":1364.8,"endTime":1368.46,"body":"right? And so what we needed to"},{"speaker":"Sarah Grooms","startTime":1364.8,"endTime":1368.46,"body":"do was not only take a look at,"},{"speaker":"Sarah Grooms","startTime":1368.46,"endTime":1371.22,"body":"you know, where is that from a"},{"speaker":"Sarah Grooms","startTime":1368.46,"endTime":1371.22,"body":"vendor perspective, and our"},{"speaker":"Sarah Grooms","startTime":1371.22,"endTime":1374.16,"body":"partners and everything, and how"},{"speaker":"Sarah Grooms","startTime":1371.22,"endTime":1374.16,"body":"they're leveraging it, but also"},{"speaker":"Sarah Grooms","startTime":1374.16,"endTime":1376.98,"body":"then, are we sort of"},{"speaker":"Sarah Grooms","startTime":1374.16,"endTime":1376.98,"body":"inadvertently using it and not"},{"speaker":"Sarah Grooms","startTime":1376.98,"endTime":1379.26,"body":"even realizing it? Does that"},{"speaker":"Sarah Grooms","startTime":1376.98,"endTime":1379.26,"body":"affect our customers? Is it"},{"speaker":"Sarah Grooms","startTime":1379.26,"endTime":1382.1,"body":"affecting our employees? And so"},{"speaker":"Sarah Grooms","startTime":1379.26,"endTime":1382.1,"body":"I think that, you know, one of"},{"speaker":"Sarah Grooms","startTime":1382.1,"endTime":1385.46,"body":"the really, you know, good"},{"speaker":"Sarah Grooms","startTime":1382.1,"endTime":1385.46,"body":"points to that a couple people"},{"speaker":"Sarah Grooms","startTime":1385.46,"endTime":1388.04,"body":"have sort of referenced, but"},{"speaker":"Sarah Grooms","startTime":1385.46,"endTime":1388.04,"body":"I'll really be explicit about"},{"speaker":"Sarah Grooms","startTime":1388.04,"endTime":1391.94,"body":"it, is, where are those"},{"speaker":"Sarah Grooms","startTime":1388.04,"endTime":1391.94,"body":"opportunities for your employees"},{"speaker":"Sarah Grooms","startTime":1391.94,"endTime":1394.82,"body":"to start leveraging it and, you"},{"speaker":"Sarah Grooms","startTime":1391.94,"endTime":1394.82,"body":"know, in a way that's not going"},{"speaker":"Sarah Grooms","startTime":1394.82,"endTime":1397.64,"body":"to scare them. And so that's"},{"speaker":"Sarah Grooms","startTime":1394.82,"endTime":1397.64,"body":"another way that we're looking"},{"speaker":"Sarah Grooms","startTime":1397.64,"endTime":1400.18,"body":"at it as well, like, but we're"},{"speaker":"Sarah Grooms","startTime":1397.64,"endTime":1400.18,"body":"not going to just jump in and"},{"speaker":"Sarah Grooms","startTime":1400.18,"endTime":1403.18,"body":"suddenly have like, you know,"},{"speaker":"Sarah Grooms","startTime":1400.18,"endTime":1403.18,"body":"some sort of AI algorithm, Robo"},{"speaker":"Sarah Grooms","startTime":1403.18,"endTime":1406.48,"body":"advising our entire client base"},{"speaker":"Sarah Grooms","startTime":1403.18,"endTime":1406.48,"body":"on their financial investments"},{"speaker":"Sarah Grooms","startTime":1406.48,"endTime":1409.42,"body":"like that is not where we start,"},{"speaker":"Sarah Grooms","startTime":1406.48,"endTime":1409.42,"body":"right where we would. We need to"},{"speaker":"Sarah Grooms","startTime":1409.42,"endTime":1411.76,"body":"start first of all from"},{"speaker":"Sarah Grooms","startTime":1409.42,"endTime":1411.76,"body":"regulated perspective, as"},{"speaker":"Sarah Grooms","startTime":1411.76,"endTime":1415.18,"body":"policies, procedures, standing"},{"speaker":"Sarah Grooms","startTime":1411.76,"endTime":1415.18,"body":"up potentially a center of"},{"speaker":"Sarah Grooms","startTime":1415.18,"endTime":1417.64,"body":"excellence, similar to the"},{"speaker":"Sarah Grooms","startTime":1415.18,"endTime":1417.64,"body":"review board that Brian was"},{"speaker":"Sarah Grooms","startTime":1417.64,"endTime":1419.56,"body":"talking about, where you have"},{"speaker":"Sarah Grooms","startTime":1417.64,"endTime":1419.56,"body":"people looking at all the"},{"speaker":"Sarah Grooms","startTime":1419.56,"endTime":1422.76,"body":"different aspects and things"},{"speaker":"Sarah Grooms","startTime":1419.56,"endTime":1422.76,"body":"like that, of how that might"},{"speaker":"Sarah Grooms","startTime":1422.76,"endTime":1426.96,"body":"impact you, and particularly,"},{"speaker":"Sarah Grooms","startTime":1422.76,"endTime":1426.96,"body":"how are those, and I forget"},{"speaker":"Sarah Grooms","startTime":1426.96,"endTime":1429.42,"body":"which app it was that you said"},{"speaker":"Sarah Grooms","startTime":1426.96,"endTime":1429.42,"body":"that actually gives you the"},{"speaker":"Sarah Grooms","startTime":1429.48,"endTime":1434.4,"body":"references perplexity. Yeah,"},{"speaker":"Sarah Grooms","startTime":1429.48,"endTime":1434.4,"body":"that's huge. So to me, anything"},{"speaker":"Sarah Grooms","startTime":1434.46,"endTime":1437.52,"body":"that we're going to do in the AI"},{"speaker":"Sarah Grooms","startTime":1434.46,"endTime":1437.52,"body":"space, once we really actually"},{"speaker":"Sarah Grooms","startTime":1437.52,"endTime":1441.5,"body":"start turning things on and"},{"speaker":"Sarah Grooms","startTime":1437.52,"endTime":1441.5,"body":"leveraging that, is you have to"},{"speaker":"Sarah Grooms","startTime":1441.5,"endTime":1444.62,"body":"be able to go back and say,"},{"speaker":"Sarah Grooms","startTime":1441.5,"endTime":1444.62,"body":"Where did this information come"},{"speaker":"Sarah Grooms","startTime":1444.62,"endTime":1448.28,"body":"from? The transparency of it is"},{"speaker":"Sarah Grooms","startTime":1444.62,"endTime":1448.28,"body":"going to be crucial, I think, in"},{"speaker":"Sarah Grooms","startTime":1448.28,"endTime":1450.92,"body":"every industry and every"},{"speaker":"Sarah Grooms","startTime":1448.28,"endTime":1450.92,"body":"application, but in particularly"},{"speaker":"Sarah Grooms","startTime":1450.92,"endTime":1453.44,"body":"in regulated industries, because"},{"speaker":"Sarah Grooms","startTime":1450.92,"endTime":1453.44,"body":"we're going to have to answer"},{"speaker":"Sarah Grooms","startTime":1453.5,"endTime":1456.14,"body":"for, okay, how did you make that"},{"speaker":"Sarah Grooms","startTime":1453.5,"endTime":1456.14,"body":"recommendation? Right? So at"},{"speaker":"Sarah Grooms","startTime":1456.14,"endTime":1459.14,"body":"some point, if we're going to"},{"speaker":"Sarah Grooms","startTime":1456.14,"endTime":1459.14,"body":"say here, you know, for me, I,"},{"speaker":"Sarah Grooms","startTime":1459.14,"endTime":1462.76,"body":"you know, I chose to put a new"},{"speaker":"Sarah Grooms","startTime":1459.14,"endTime":1462.76,"body":"branch in this town, and I chose"},{"speaker":"Sarah Grooms","startTime":1462.76,"endTime":1466.72,"body":"that corner, right? Well, how,"},{"speaker":"Sarah Grooms","startTime":1462.76,"endTime":1466.72,"body":"if I use any AI, and there's all"},{"speaker":"Sarah Grooms","startTime":1466.72,"endTime":1469.0,"body":"sorts of applications we're"},{"speaker":"Sarah Grooms","startTime":1466.72,"endTime":1469.0,"body":"evaluating, I'm looking at"},{"speaker":"Sarah Grooms","startTime":1469.0,"endTime":1471.4,"body":"different vendors right now that"},{"speaker":"Sarah Grooms","startTime":1469.0,"endTime":1471.4,"body":"have all this different data,"},{"speaker":"Sarah Grooms","startTime":1471.58,"endTime":1473.86,"body":"right? It's cell phone pings,"},{"speaker":"Sarah Grooms","startTime":1471.58,"endTime":1473.86,"body":"and it's, you know, everything,"},{"speaker":"Sarah Grooms","startTime":1473.86,"endTime":1476.38,"body":"every little piece that's going"},{"speaker":"Sarah Grooms","startTime":1473.86,"endTime":1476.38,"body":"to drive these algorithms and"},{"speaker":"Sarah Grooms","startTime":1476.38,"endTime":1478.84,"body":"then be prescriptive, be"},{"speaker":"Sarah Grooms","startTime":1476.38,"endTime":1478.84,"body":"predictive. About like this is"},{"speaker":"Sarah Grooms","startTime":1478.84,"endTime":1481.26,"body":"where we think you should be"},{"speaker":"Sarah Grooms","startTime":1478.84,"endTime":1481.26,"body":"next. If I'm going to actually"},{"speaker":"Sarah Grooms","startTime":1481.26,"endTime":1484.5,"body":"leverage something like that,"},{"speaker":"Sarah Grooms","startTime":1481.26,"endTime":1484.5,"body":"and as the human then look at"},{"speaker":"Sarah Grooms","startTime":1484.5,"endTime":1486.96,"body":"the look at the recommendations,"},{"speaker":"Sarah Grooms","startTime":1484.5,"endTime":1486.96,"body":"and choose one that's"},{"speaker":"Sarah Grooms","startTime":1486.96,"endTime":1489.12,"body":"recommended by something that's"},{"speaker":"Sarah Grooms","startTime":1486.96,"endTime":1489.12,"body":"completely, you know,"},{"speaker":"Sarah Grooms","startTime":1489.12,"endTime":1492.18,"body":"artificial, based on data from"},{"speaker":"Sarah Grooms","startTime":1489.12,"endTime":1492.18,"body":"outside and inside, I'm going to"},{"speaker":"Sarah Grooms","startTime":1492.18,"endTime":1495.72,"body":"then have to, at some point say,"},{"speaker":"Sarah Grooms","startTime":1492.18,"endTime":1495.72,"body":"Okay, here's why, and here's all"},{"speaker":"Sarah Grooms","startTime":1495.72,"endTime":1498.84,"body":"of the information that created"},{"speaker":"Sarah Grooms","startTime":1495.72,"endTime":1498.84,"body":"that recommendation. So the"},{"speaker":"Sarah Grooms","startTime":1498.84,"endTime":1501.92,"body":"transparency is going. To be"},{"speaker":"Sarah Grooms","startTime":1498.84,"endTime":1501.92,"body":"crucial. And so that's the those"},{"speaker":"Sarah Grooms","startTime":1501.92,"endTime":1504.02,"body":"are the other things that we're"},{"speaker":"Sarah Grooms","startTime":1501.92,"endTime":1504.02,"body":"going to be looking for as we"},{"speaker":"Sarah Grooms","startTime":1504.02,"endTime":1507.38,"body":"evaluate, like, where and how"},{"speaker":"Sarah Grooms","startTime":1504.02,"endTime":1507.38,"body":"are we going to use this? And"},{"speaker":"Sarah Grooms","startTime":1507.38,"endTime":1509.84,"body":"then we're going to be able to,"},{"speaker":"Sarah Grooms","startTime":1507.38,"endTime":1509.84,"body":"I, my personal opinion is that"},{"speaker":"Sarah Grooms","startTime":1509.84,"endTime":1512.18,"body":"you're going to have to start"},{"speaker":"Sarah Grooms","startTime":1509.84,"endTime":1512.18,"body":"internal. So how are you going"},{"speaker":"Sarah Grooms","startTime":1512.18,"endTime":1514.88,"body":"to leverage things to make the"},{"speaker":"Sarah Grooms","startTime":1512.18,"endTime":1514.88,"body":"employees lives easier, right?"},{"speaker":"Sarah Grooms","startTime":1514.88,"endTime":1517.4,"body":"Because a happy employee is"},{"speaker":"Sarah Grooms","startTime":1514.88,"endTime":1517.4,"body":"going to create happy customers."},{"speaker":"Sarah Grooms","startTime":1517.58,"endTime":1520.6,"body":"And then how are you going to do"},{"speaker":"Sarah Grooms","startTime":1517.58,"endTime":1520.6,"body":"it, maybe in a way that, like,"},{"speaker":"Sarah Grooms","startTime":1520.6,"endTime":1523.72,"body":"yes, it's customer facing. So"},{"speaker":"Sarah Grooms","startTime":1520.6,"endTime":1523.72,"body":"think of like a call center,"},{"speaker":"Sarah Grooms","startTime":1523.78,"endTime":1526.06,"body":"right, or something like that."},{"speaker":"Sarah Grooms","startTime":1523.78,"endTime":1526.06,"body":"How many people have ever called"},{"speaker":"Sarah Grooms","startTime":1526.06,"endTime":1529.3,"body":"a call center and got an answer"},{"speaker":"Sarah Grooms","startTime":1526.06,"endTime":1529.3,"body":"you didn't like and then hung up"},{"speaker":"Sarah Grooms","startTime":1529.54,"endTime":1532.06,"body":"and called back and got a"},{"speaker":"Sarah Grooms","startTime":1529.54,"endTime":1532.06,"body":"different answer, right? And"},{"speaker":"Sarah Grooms","startTime":1532.06,"endTime":1534.16,"body":"maybe that answer was even"},{"speaker":"Sarah Grooms","startTime":1532.06,"endTime":1534.16,"body":"worse, thank you for the hand"},{"speaker":"Sarah Grooms","startTime":1534.16,"endTime":1536.38,"body":"and so right? Maybe that was"},{"speaker":"Sarah Grooms","startTime":1534.16,"endTime":1536.38,"body":"worse, but maybe it was better,"},{"speaker":"Sarah Grooms","startTime":1536.38,"endTime":1538.78,"body":"and usually worse and better, or"},{"speaker":"Sarah Grooms","startTime":1536.38,"endTime":1538.78,"body":"just depending on what your"},{"speaker":"Sarah Grooms","startTime":1538.78,"endTime":1541.32,"body":"problem is, and did they solve"},{"speaker":"Sarah Grooms","startTime":1538.78,"endTime":1541.32,"body":"your problem, right? And if you"},{"speaker":"Sarah Grooms","startTime":1541.32,"endTime":1543.72,"body":"feel treated fairly, and if you"},{"speaker":"Sarah Grooms","startTime":1541.32,"endTime":1543.72,"body":"feel like you gotta, you got a"},{"speaker":"Sarah Grooms","startTime":1543.72,"endTime":1547.38,"body":"good response? Well, we can go"},{"speaker":"Sarah Grooms","startTime":1543.72,"endTime":1547.38,"body":"from, you know, maybe just using"},{"speaker":"Sarah Grooms","startTime":1547.38,"endTime":1551.82,"body":"it to help employees onboard"},{"speaker":"Sarah Grooms","startTime":1547.38,"endTime":1551.82,"body":"easier. And, you know, auto"},{"speaker":"Sarah Grooms","startTime":1551.82,"endTime":1554.4,"body":"enroll in a 401, K or something,"},{"speaker":"Sarah Grooms","startTime":1551.82,"endTime":1554.4,"body":"something personal, something"},{"speaker":"Sarah Grooms","startTime":1554.4,"endTime":1557.4,"body":"internal, to then helping those"},{"speaker":"Sarah Grooms","startTime":1554.4,"endTime":1557.4,"body":"employees when they are"},{"speaker":"Sarah Grooms","startTime":1557.4,"endTime":1559.62,"body":"servicing a customer, maybe it's"},{"speaker":"Sarah Grooms","startTime":1557.4,"endTime":1559.62,"body":"already working in the"},{"speaker":"Sarah Grooms","startTime":1559.62,"endTime":1562.46,"body":"background. To, you know, scan"},{"speaker":"Sarah Grooms","startTime":1559.62,"endTime":1562.46,"body":"all the policies and procedures"},{"speaker":"Sarah Grooms","startTime":1562.46,"endTime":1565.04,"body":"and everything that these people"},{"speaker":"Sarah Grooms","startTime":1562.46,"endTime":1565.04,"body":"are talking about, and say, here"},{"speaker":"Sarah Grooms","startTime":1565.04,"endTime":1567.92,"body":"is the right answer. And now you"},{"speaker":"Sarah Grooms","startTime":1565.04,"endTime":1567.92,"body":"have consistency, and you have"},{"speaker":"Sarah Grooms","startTime":1567.92,"endTime":1571.04,"body":"actual correct answers going out"},{"speaker":"Sarah Grooms","startTime":1567.92,"endTime":1571.04,"body":"to people. And then maybe you"},{"speaker":"Sarah Grooms","startTime":1571.04,"endTime":1573.56,"body":"get into, you know, the robo"},{"speaker":"Sarah Grooms","startTime":1571.04,"endTime":1573.56,"body":"stuff and everything that's"},{"speaker":"Sarah Grooms","startTime":1573.56,"endTime":1576.26,"body":"like, Okay, this is that next"},{"speaker":"Sarah Grooms","startTime":1573.56,"endTime":1576.26,"body":"best solution for you? Or this"},{"speaker":"Sarah Grooms","startTime":1576.26,"endTime":1578.42,"body":"is that next best answer?"},{"speaker":"Sarah Grooms","startTime":1576.26,"endTime":1578.42,"body":"Actually, I think that you"},{"speaker":"Sarah Grooms","startTime":1578.42,"endTime":1580.4,"body":"don't, you aren't going to want"},{"speaker":"Sarah Grooms","startTime":1578.42,"endTime":1580.4,"body":"to, you know, a 30 year"},{"speaker":"Sarah Grooms","startTime":1580.4,"endTime":1582.68,"body":"mortgage. You might want a five"},{"speaker":"Sarah Grooms","startTime":1580.4,"endTime":1582.68,"body":"year ARM right now or something,"},{"speaker":"Sarah Grooms","startTime":1582.68,"endTime":1585.04,"body":"because something because of x,"},{"speaker":"Sarah Grooms","startTime":1582.68,"endTime":1585.04,"body":"y and z. And here's why we think"},{"speaker":"Sarah Grooms","startTime":1585.04,"endTime":1587.38,"body":"that. And I think that the"},{"speaker":"Sarah Grooms","startTime":1585.04,"endTime":1587.38,"body":"empowerment that can come out of"},{"speaker":"Sarah Grooms","startTime":1587.38,"endTime":1589.78,"body":"that to help people win with"},{"speaker":"Sarah Grooms","startTime":1587.38,"endTime":1589.78,"body":"money, which is my personal"},{"speaker":"Sarah Grooms","startTime":1589.84,"endTime":1592.06,"body":"ethos, is, you know,"},{"speaker":"Sarah Grooms","startTime":1589.84,"endTime":1592.06,"body":"democratization of data and"},{"speaker":"Sarah Grooms","startTime":1592.06,"endTime":1594.76,"body":"winning with money for"},{"speaker":"Sarah Grooms","startTime":1592.06,"endTime":1594.76,"body":"everybody. I think that that's"},{"speaker":"Sarah Grooms","startTime":1594.76,"endTime":1596.86,"body":"where we're going to see the"},{"speaker":"Sarah Grooms","startTime":1594.76,"endTime":1596.86,"body":"most lift from a customer"},{"speaker":"Sarah Grooms","startTime":1596.86,"endTime":1599.62,"body":"perspective. So those are just"},{"speaker":"Sarah Grooms","startTime":1596.86,"endTime":1599.62,"body":"Sarah answers right now. It"},{"speaker":"Sarah Grooms","startTime":1599.62,"endTime":1602.1,"body":"starts with the data and the"},{"speaker":"Sarah Grooms","startTime":1599.62,"endTime":1602.1,"body":"data and the governance and all"},{"speaker":"Sarah Grooms","startTime":1602.1,"endTime":1604.2,"body":"the rest of it, but I think"},{"speaker":"Sarah Grooms","startTime":1602.1,"endTime":1604.2,"body":"it'll all come together and"},{"speaker":"Sarah Grooms","startTime":1604.2,"endTime":1606.18,"body":"coalesce at the right pace for"},{"speaker":"Sarah Grooms","startTime":1604.2,"endTime":1606.18,"body":"our company so"},{"speaker":"Matt Kirchner","startTime":1606.18,"endTime":1608.34,"body":"many different"},{"speaker":"Matt Kirchner","startTime":1606.18,"endTime":1608.34,"body":"applications. And I love the"},{"speaker":"Matt Kirchner","startTime":1608.34,"endTime":1610.86,"body":"whole idea of helping people win"},{"speaker":"Matt Kirchner","startTime":1608.34,"endTime":1610.86,"body":"with money, and the fact that"},{"speaker":"Matt Kirchner","startTime":1610.86,"endTime":1613.14,"body":"you've got a personal mission"},{"speaker":"Matt Kirchner","startTime":1610.86,"endTime":1613.14,"body":"attached to the work that you're"},{"speaker":"Matt Kirchner","startTime":1613.14,"endTime":1615.36,"body":"doing as you as you go through"},{"speaker":"Matt Kirchner","startTime":1613.14,"endTime":1615.36,"body":"this AI journey, which is going"},{"speaker":"Matt Kirchner","startTime":1615.36,"endTime":1617.94,"body":"to be really, really fascinating"},{"speaker":"Matt Kirchner","startTime":1615.36,"endTime":1617.94,"body":"to follow. I know George, one of"},{"speaker":"Matt Kirchner","startTime":1617.94,"endTime":1619.92,"body":"the things that's been"},{"speaker":"Matt Kirchner","startTime":1617.94,"endTime":1619.92,"body":"fascinating to follow in the"},{"speaker":"Matt Kirchner","startTime":1619.92,"endTime":1622.04,"body":"world of artificial"},{"speaker":"Matt Kirchner","startTime":1619.92,"endTime":1622.04,"body":"intelligence. It's kind of"},{"speaker":"Matt Kirchner","startTime":1622.04,"endTime":1624.8,"body":"looking back in the past. I grew"},{"speaker":"Matt Kirchner","startTime":1622.04,"endTime":1624.8,"body":"up in a world where our"},{"speaker":"Matt Kirchner","startTime":1624.8,"endTime":1627.02,"body":"manufacturing plants, for"},{"speaker":"Matt Kirchner","startTime":1624.8,"endTime":1627.02,"body":"instance, were air gapped. All"},{"speaker":"Matt Kirchner","startTime":1627.02,"endTime":1629.9,"body":"the data stayed inside, and now"},{"speaker":"Matt Kirchner","startTime":1627.02,"endTime":1629.9,"body":"everything's connected."},{"speaker":"Matt Kirchner","startTime":1629.9,"endTime":1632.18,"body":"Everything, you know, everything"},{"speaker":"Matt Kirchner","startTime":1629.9,"endTime":1632.18,"body":"is censored. We're pulling all"},{"speaker":"Matt Kirchner","startTime":1632.18,"endTime":1635.72,"body":"this data. Do you worry a little"},{"speaker":"Matt Kirchner","startTime":1632.18,"endTime":1635.72,"body":"bit about IP and how we keep"},{"speaker":"Matt Kirchner","startTime":1635.72,"endTime":1637.7,"body":"that safe? And how is quad"},{"speaker":"Matt Kirchner","startTime":1635.72,"endTime":1637.7,"body":"thinking about"},{"speaker":"George Forge","startTime":1637.7,"endTime":1639.56,"body":"that? Yeah, it's"},{"speaker":"George Forge","startTime":1637.7,"endTime":1639.56,"body":"great question, and we still"},{"speaker":"George Forge","startTime":1639.56,"endTime":1643.36,"body":"have air gaps, but yes. So yeah."},{"speaker":"George Forge","startTime":1639.56,"endTime":1643.36,"body":"And that point, I mean, when you"},{"speaker":"George Forge","startTime":1643.42,"endTime":1646.78,"body":"look at a company like quad,"},{"speaker":"George Forge","startTime":1643.42,"endTime":1646.78,"body":"13,000 employees, we service"},{"speaker":"George Forge","startTime":1646.78,"endTime":1651.04,"body":"about 3000 B to B clients. We"},{"speaker":"George Forge","startTime":1646.78,"endTime":1651.04,"body":"reach every household, give or"},{"speaker":"George Forge","startTime":1651.04,"endTime":1655.0,"body":"take in the country. We've got a"},{"speaker":"George Forge","startTime":1651.04,"endTime":1655.0,"body":"ton of data. We also have a lot"},{"speaker":"George Forge","startTime":1655.0,"endTime":1659.2,"body":"of different personas within our"},{"speaker":"George Forge","startTime":1655.0,"endTime":1659.2,"body":"organization. So what we did,"},{"speaker":"George Forge","startTime":1659.44,"endTime":1662.82,"body":"you know, really, chatgpt was"},{"speaker":"George Forge","startTime":1659.44,"endTime":1662.82,"body":"the catalyst. I think it kind of"},{"speaker":"George Forge","startTime":1662.82,"endTime":1665.64,"body":"woke all of us up a little bit,"},{"speaker":"George Forge","startTime":1662.82,"endTime":1665.64,"body":"you know. So as we came into"},{"speaker":"George Forge","startTime":1665.64,"endTime":1670.56,"body":"January of 2023, you know, kind"},{"speaker":"George Forge","startTime":1665.64,"endTime":1670.56,"body":"of post holiday, and us all kind"},{"speaker":"George Forge","startTime":1670.56,"endTime":1673.86,"body":"of see the impact of chat GPT"},{"speaker":"George Forge","startTime":1670.56,"endTime":1673.86,"body":"and what was to come, we knew"},{"speaker":"George Forge","startTime":1673.98,"endTime":1676.5,"body":"that we needed to create a"},{"speaker":"George Forge","startTime":1673.98,"endTime":1676.5,"body":"steering committee. Sounds like"},{"speaker":"George Forge","startTime":1676.5,"endTime":1679.02,"body":"very similar to my peers here,"},{"speaker":"George Forge","startTime":1676.5,"endTime":1679.02,"body":"you know, we were very"},{"speaker":"George Forge","startTime":1679.02,"endTime":1682.34,"body":"thoughtful about making sure"},{"speaker":"George Forge","startTime":1679.02,"endTime":1682.34,"body":"that we had representation from"},{"speaker":"George Forge","startTime":1682.34,"endTime":1684.62,"body":"every area of the business. That"},{"speaker":"George Forge","startTime":1682.34,"endTime":1684.62,"body":"was key. So that was the"},{"speaker":"George Forge","startTime":1684.62,"endTime":1687.08,"body":"starting point. We also have a"},{"speaker":"George Forge","startTime":1684.62,"endTime":1687.08,"body":"top level steering committee"},{"speaker":"George Forge","startTime":1687.08,"endTime":1689.66,"body":"that we have, AI business unit"},{"speaker":"George Forge","startTime":1687.08,"endTime":1689.66,"body":"champions, that's representative"},{"speaker":"George Forge","startTime":1689.66,"endTime":1692.06,"body":"of every area. And then we kind"},{"speaker":"George Forge","startTime":1689.66,"endTime":1692.06,"body":"of broke down and said, like,"},{"speaker":"George Forge","startTime":1692.06,"endTime":1696.02,"body":"what type of data are we dealing"},{"speaker":"George Forge","startTime":1692.06,"endTime":1696.02,"body":"with? We have employee data, we"},{"speaker":"George Forge","startTime":1696.02,"endTime":1699.14,"body":"have customer data, and we have"},{"speaker":"George Forge","startTime":1696.02,"endTime":1699.14,"body":"quad confidential data, right?"},{"speaker":"George Forge","startTime":1699.32,"endTime":1702.4,"body":"So we have to kind of go from"},{"speaker":"George Forge","startTime":1699.32,"endTime":1702.4,"body":"there, and then we have to kind"},{"speaker":"George Forge","startTime":1702.4,"endTime":1705.64,"body":"of look at that intersection of"},{"speaker":"George Forge","startTime":1702.4,"endTime":1705.64,"body":"roles. So which roles are"},{"speaker":"George Forge","startTime":1705.64,"endTime":1709.42,"body":"intersecting with what type of"},{"speaker":"George Forge","startTime":1705.64,"endTime":1709.42,"body":"data, and how do you put logical"},{"speaker":"George Forge","startTime":1709.42,"endTime":1713.62,"body":"securities around those things?"},{"speaker":"George Forge","startTime":1709.42,"endTime":1713.62,"body":"So we deal with financial"},{"speaker":"George Forge","startTime":1713.62,"endTime":1715.9,"body":"services, we deal with"},{"speaker":"George Forge","startTime":1713.62,"endTime":1715.9,"body":"healthcare companies. And the"},{"speaker":"George Forge","startTime":1715.9,"endTime":1719.56,"body":"answer there is number one, it"},{"speaker":"George Forge","startTime":1715.9,"endTime":1719.56,"body":"needs to be completely"},{"speaker":"George Forge","startTime":1719.56,"endTime":1722.52,"body":"segregated, and it needs to be"},{"speaker":"George Forge","startTime":1719.56,"endTime":1722.52,"body":"completely containerized, and it"},{"speaker":"George Forge","startTime":1722.52,"endTime":1726.06,"body":"cannot get into an AI model in"},{"speaker":"George Forge","startTime":1722.52,"endTime":1726.06,"body":"any way, shape or form. Then we"},{"speaker":"George Forge","startTime":1726.06,"endTime":1730.44,"body":"also deal with brands who are"},{"speaker":"George Forge","startTime":1726.06,"endTime":1730.44,"body":"trying to sell T shirts and"},{"speaker":"George Forge","startTime":1730.44,"endTime":1733.38,"body":"hats, and they're like, how do"},{"speaker":"George Forge","startTime":1730.44,"endTime":1733.38,"body":"we get our data into a"},{"speaker":"George Forge","startTime":1733.38,"endTime":1736.74,"body":"generative model so that I can"},{"speaker":"George Forge","startTime":1733.38,"endTime":1736.74,"body":"create 50 different iterations"},{"speaker":"George Forge","startTime":1736.74,"endTime":1740.18,"body":"to reach my market? And I think"},{"speaker":"George Forge","startTime":1736.74,"endTime":1740.18,"body":"that over time, the more"},{"speaker":"George Forge","startTime":1740.18,"endTime":1743.84,"body":"regulated industries will be"},{"speaker":"George Forge","startTime":1740.18,"endTime":1743.84,"body":"leaning into that. And I'm not"},{"speaker":"George Forge","startTime":1743.84,"endTime":1746.96,"body":"being critical, it's absolutely"},{"speaker":"George Forge","startTime":1743.84,"endTime":1746.96,"body":"what needs to be done, but I"},{"speaker":"George Forge","startTime":1746.96,"endTime":1749.9,"body":"think it's a huge challenge for"},{"speaker":"George Forge","startTime":1746.96,"endTime":1749.9,"body":"quad, because we have to really"},{"speaker":"George Forge","startTime":1749.9,"endTime":1753.56,"body":"be thinking about what's the"},{"speaker":"George Forge","startTime":1749.9,"endTime":1753.56,"body":"role of the individual, what's"},{"speaker":"George Forge","startTime":1753.56,"endTime":1756.56,"body":"the type of customer that we're"},{"speaker":"George Forge","startTime":1753.56,"endTime":1756.56,"body":"serving, what is the type of"},{"speaker":"George Forge","startTime":1756.56,"endTime":1760.28,"body":"product that we're serving for"},{"speaker":"George Forge","startTime":1756.56,"endTime":1760.28,"body":"that customer? So it's, by far,"},{"speaker":"George Forge","startTime":1760.28,"endTime":1763.42,"body":"not a one size fits all. I'm"},{"speaker":"George Forge","startTime":1760.28,"endTime":1763.42,"body":"really proud of what we built."},{"speaker":"George Forge","startTime":1763.42,"endTime":1766.96,"body":"It's not perfect, but I think"},{"speaker":"George Forge","startTime":1763.42,"endTime":1766.96,"body":"the it started with creating,"},{"speaker":"George Forge","startTime":1767.14,"endTime":1770.56,"body":"you know, kind of a, you know, a"},{"speaker":"George Forge","startTime":1767.14,"endTime":1770.56,"body":"North Star that goes all the way"},{"speaker":"George Forge","startTime":1770.56,"endTime":1773.02,"body":"up to our senior leadership, and"},{"speaker":"George Forge","startTime":1770.56,"endTime":1773.02,"body":"then it can't and then, really,"},{"speaker":"George Forge","startTime":1773.02,"endTime":1775.84,"body":"I think where the rubber meets"},{"speaker":"George Forge","startTime":1773.02,"endTime":1775.84,"body":"the road is having business"},{"speaker":"George Forge","startTime":1775.84,"endTime":1779.86,"body":"leaders that have the knowledge"},{"speaker":"George Forge","startTime":1775.84,"endTime":1779.86,"body":"of how AI may affect their space"},{"speaker":"George Forge","startTime":1779.98,"endTime":1782.82,"body":"and making sure that we're all I"},{"speaker":"George Forge","startTime":1779.98,"endTime":1782.82,"body":"think you said it very well,"},{"speaker":"George Forge","startTime":1782.82,"endTime":1785.58,"body":"like there's so many"},{"speaker":"George Forge","startTime":1782.82,"endTime":1785.58,"body":"commonalities even within our"},{"speaker":"George Forge","startTime":1785.58,"endTime":1787.86,"body":"company. And then you look out"},{"speaker":"George Forge","startTime":1785.58,"endTime":1787.86,"body":"in the world, you're like, Okay,"},{"speaker":"George Forge","startTime":1787.86,"endTime":1790.2,"body":"this is how we need to be"},{"speaker":"George Forge","startTime":1787.86,"endTime":1790.2,"body":"thinking about data protection"},{"speaker":"George Forge","startTime":1790.2,"endTime":1794.76,"body":"and security, and it'll morph"},{"speaker":"George Forge","startTime":1790.2,"endTime":1794.76,"body":"the leading edge marketers that"},{"speaker":"George Forge","startTime":1794.76,"endTime":1798.3,"body":"have a little bit higher risk"},{"speaker":"George Forge","startTime":1794.76,"endTime":1798.3,"body":"tolerance as that starts to"},{"speaker":"George Forge","startTime":1798.3,"endTime":1802.58,"body":"harden for the world. And for"},{"speaker":"George Forge","startTime":1798.3,"endTime":1802.58,"body":"the legal community, then some"},{"speaker":"George Forge","startTime":1802.58,"endTime":1805.4,"body":"of the more regulated spaces"},{"speaker":"George Forge","startTime":1802.58,"endTime":1805.4,"body":"will, you know, I think, start"},{"speaker":"George Forge","startTime":1805.4,"endTime":1807.98,"body":"to lean in even further than"},{"speaker":"George Forge","startTime":1805.4,"endTime":1807.98,"body":"they have lots"},{"speaker":"Matt Kirchner","startTime":1807.98,"endTime":1809.84,"body":"of things yet to"},{"speaker":"Matt Kirchner","startTime":1807.98,"endTime":1809.84,"body":"be figured out in the world of"},{"speaker":"Matt Kirchner","startTime":1809.84,"endTime":1813.26,"body":"artificial intelligence. But as"},{"speaker":"Matt Kirchner","startTime":1809.84,"endTime":1813.26,"body":"George talks about regulated"},{"speaker":"Matt Kirchner","startTime":1813.26,"endTime":1815.78,"body":"industries, Brian, you're, I"},{"speaker":"Matt Kirchner","startTime":1813.26,"endTime":1815.78,"body":"don't think your industry is"},{"speaker":"Matt Kirchner","startTime":1815.78,"endTime":1818.6,"body":"regulated at all. Right,"},{"speaker":"Matt Kirchner","startTime":1815.78,"endTime":1818.6,"body":"healthcare, not really. So I"},{"speaker":"Matt Kirchner","startTime":1818.6,"endTime":1821.14,"body":"know this is something you deal"},{"speaker":"Matt Kirchner","startTime":1818.6,"endTime":1821.14,"body":"with every single day. So I just"},{"speaker":"Matt Kirchner","startTime":1821.14,"endTime":1823.6,"body":"want to turn a similar question"},{"speaker":"Matt Kirchner","startTime":1821.14,"endTime":1823.6,"body":"to you, what data privacy"},{"speaker":"Matt Kirchner","startTime":1823.6,"endTime":1826.24,"body":"concerns is healthcare starting"},{"speaker":"Matt Kirchner","startTime":1823.6,"endTime":1826.24,"body":"to work through as you implement"},{"speaker":"Matt Kirchner","startTime":1826.24,"endTime":1827.38,"body":"artificial intelligence,"},{"speaker":"Brian Kay","startTime":1827.38,"endTime":1829.66,"body":"there's a lot and"},{"speaker":"Brian Kay","startTime":1827.38,"endTime":1829.66,"body":"similar to George, we've spent a"},{"speaker":"Brian Kay","startTime":1829.66,"endTime":1832.42,"body":"lot of time on that identity"},{"speaker":"Brian Kay","startTime":1829.66,"endTime":1832.42,"body":"access management piece. So who"},{"speaker":"Brian Kay","startTime":1832.42,"endTime":1835.48,"body":"could access what data, is"},{"speaker":"Brian Kay","startTime":1832.42,"endTime":1835.48,"body":"absolutely critical. But there's"},{"speaker":"Brian Kay","startTime":1835.48,"endTime":1838.66,"body":"some interesting bends that's"},{"speaker":"Brian Kay","startTime":1835.48,"endTime":1838.66,"body":"going on in healthcare right"},{"speaker":"Brian Kay","startTime":1838.66,"endTime":1844.08,"body":"now. Cybersecurity, we are going"},{"speaker":"Brian Kay","startTime":1838.66,"endTime":1844.08,"body":"through an absolute I mean, it's"},{"speaker":"Brian Kay","startTime":1844.08,"endTime":1847.62,"body":"unbelievable. What's happening."},{"speaker":"Brian Kay","startTime":1844.08,"endTime":1847.62,"body":"Attacks on hospitals in the last"},{"speaker":"Brian Kay","startTime":1847.62,"endTime":1852.3,"body":"year have gone up 300% so there"},{"speaker":"Brian Kay","startTime":1847.62,"endTime":1852.3,"body":"are cyber criminals that are"},{"speaker":"Brian Kay","startTime":1852.3,"endTime":1856.38,"body":"going to all these different"},{"speaker":"Brian Kay","startTime":1852.3,"endTime":1856.38,"body":"hospitals around the US, try get"},{"speaker":"Brian Kay","startTime":1856.38,"endTime":1859.8,"body":"try to get ransomware. So we"},{"speaker":"Brian Kay","startTime":1856.38,"endTime":1859.8,"body":"spent a tremendous amount of"},{"speaker":"Brian Kay","startTime":1859.8,"endTime":1862.34,"body":"time making sure that we"},{"speaker":"Brian Kay","startTime":1859.8,"endTime":1862.34,"body":"migrated our data to the cloud."},{"speaker":"Brian Kay","startTime":1862.46,"endTime":1865.28,"body":"We're using best breed,"},{"speaker":"Brian Kay","startTime":1862.46,"endTime":1865.28,"body":"Microsoft, Azure, to ensure"},{"speaker":"Brian Kay","startTime":1865.28,"endTime":1868.04,"body":"we've got all the security"},{"speaker":"Brian Kay","startTime":1865.28,"endTime":1868.04,"body":"protections in place. The other"},{"speaker":"Brian Kay","startTime":1868.04,"endTime":1871.28,"body":"piece with data privacy and"},{"speaker":"Brian Kay","startTime":1868.04,"endTime":1871.28,"body":"healthcare is if you're applying"},{"speaker":"Brian Kay","startTime":1871.28,"endTime":1874.58,"body":"artificial intelligence"},{"speaker":"Brian Kay","startTime":1871.28,"endTime":1874.58,"body":"algorithms ensuring you don't"},{"speaker":"Brian Kay","startTime":1874.58,"endTime":1878.18,"body":"have bias in your underlying"},{"speaker":"Brian Kay","startTime":1874.58,"endTime":1878.18,"body":"data sets. Rogers, we see a"},{"speaker":"Brian Kay","startTime":1878.18,"endTime":1881.26,"body":"specific population that comes"},{"speaker":"Brian Kay","startTime":1878.18,"endTime":1881.26,"body":"into our doors. We have chosen"},{"speaker":"Brian Kay","startTime":1881.26,"endTime":1885.82,"body":"deliberately not to make the"},{"speaker":"Brian Kay","startTime":1881.26,"endTime":1885.82,"body":"move of monetizing algorithms or"},{"speaker":"Brian Kay","startTime":1885.82,"endTime":1889.12,"body":"doing anything along those"},{"speaker":"Brian Kay","startTime":1885.82,"endTime":1889.12,"body":"lines. A, because the algorithms"},{"speaker":"Brian Kay","startTime":1889.12,"endTime":1892.72,"body":"have learned off of our patient"},{"speaker":"Brian Kay","startTime":1889.12,"endTime":1892.72,"body":"population, and would it be able"},{"speaker":"Brian Kay","startTime":1892.72,"endTime":1895.78,"body":"to have the same amount of"},{"speaker":"Brian Kay","startTime":1892.72,"endTime":1895.78,"body":"accuracy in different places we"},{"speaker":"Brian Kay","startTime":1895.78,"endTime":1899.62,"body":"don't know, and we don't want to"},{"speaker":"Brian Kay","startTime":1895.78,"endTime":1899.62,"body":"take that risk in B, in health"},{"speaker":"Brian Kay","startTime":1899.62,"endTime":1903.3,"body":"care, every piece of data that"},{"speaker":"Brian Kay","startTime":1899.62,"endTime":1903.3,"body":"you collect is someone's story."},{"speaker":"Brian Kay","startTime":1903.48,"endTime":1906.06,"body":"It's someone's personal"},{"speaker":"Brian Kay","startTime":1903.48,"endTime":1906.06,"body":"information. It's someone being"},{"speaker":"Brian Kay","startTime":1906.06,"endTime":1909.48,"body":"vulnerable, it's someone coming"},{"speaker":"Brian Kay","startTime":1906.06,"endTime":1909.48,"body":"into care. We treat that with"},{"speaker":"Brian Kay","startTime":1909.48,"endTime":1912.84,"body":"the utmost respect that we want"},{"speaker":"Brian Kay","startTime":1909.48,"endTime":1912.84,"body":"to use it to make sure that it's"},{"speaker":"Brian Kay","startTime":1912.84,"endTime":1915.72,"body":"helping them on their journey of"},{"speaker":"Brian Kay","startTime":1912.84,"endTime":1915.72,"body":"recovery, rather than doing"},{"speaker":"Brian Kay","startTime":1915.72,"endTime":1919.44,"body":"things of mining information or"},{"speaker":"Brian Kay","startTime":1915.72,"endTime":1919.44,"body":"maximizing revenue or things"},{"speaker":"Brian Kay","startTime":1919.44,"endTime":1922.58,"body":"along those lines. So we just"},{"speaker":"Brian Kay","startTime":1919.44,"endTime":1922.58,"body":"take it on a small little bend"},{"speaker":"Brian Kay","startTime":1922.58,"endTime":1925.82,"body":"from that personal level level,"},{"speaker":"Brian Kay","startTime":1922.58,"endTime":1925.82,"body":"as well as just the privacy,"},{"speaker":"Brian Kay","startTime":1925.82,"endTime":1928.16,"body":"security side, absolutely and as"},{"speaker":"Matt Kirchner","startTime":1928.16,"endTime":1929.84,"body":"someone like all"},{"speaker":"Matt Kirchner","startTime":1928.16,"endTime":1929.84,"body":"of us who accesses the"},{"speaker":"Matt Kirchner","startTime":1929.84,"endTime":1932.18,"body":"healthcare system, thank you for"},{"speaker":"Matt Kirchner","startTime":1929.84,"endTime":1932.18,"body":"the care that you're using, in"},{"speaker":"Matt Kirchner","startTime":1932.18,"endTime":1935.12,"body":"terms of of using our data."},{"speaker":"Matt Kirchner","startTime":1932.18,"endTime":1935.12,"body":"That's obviously really, really"},{"speaker":"Matt Kirchner","startTime":1935.12,"endTime":1937.4,"body":"important to all of us. As we"},{"speaker":"Matt Kirchner","startTime":1935.12,"endTime":1937.4,"body":"think about artificial"},{"speaker":"Matt Kirchner","startTime":1937.4,"endTime":1940.1,"body":"intelligence, we think about"},{"speaker":"Matt Kirchner","startTime":1937.4,"endTime":1940.1,"body":"regulation, and we think about"},{"speaker":"Matt Kirchner","startTime":1940.22,"endTime":1944.08,"body":"policies that organizations"},{"speaker":"Matt Kirchner","startTime":1940.22,"endTime":1944.08,"body":"should be considering as they"},{"speaker":"Matt Kirchner","startTime":1944.08,"endTime":1947.68,"body":"implement their AI journey. So,"},{"speaker":"Matt Kirchner","startTime":1944.08,"endTime":1947.68,"body":"Sarah, you mentioned earlier,"},{"speaker":"Matt Kirchner","startTime":1947.68,"endTime":1950.98,"body":"just thinking through some of"},{"speaker":"Matt Kirchner","startTime":1947.68,"endTime":1950.98,"body":"the policies around employees,"},{"speaker":"Matt Kirchner","startTime":1950.98,"endTime":1954.46,"body":"around how you're handling"},{"speaker":"Matt Kirchner","startTime":1950.98,"endTime":1954.46,"body":"customer data. So, so what"},{"speaker":"Matt Kirchner","startTime":1954.46,"endTime":1957.28,"body":"policies are you developing at"},{"speaker":"Matt Kirchner","startTime":1954.46,"endTime":1957.28,"body":"wind trust and what fun"},{"speaker":"Matt Kirchner","startTime":1957.28,"endTime":1960.04,"body":"foundational elements are you"},{"speaker":"Matt Kirchner","startTime":1957.28,"endTime":1960.04,"body":"considering as you move forward?"},{"speaker":"Sarah Grooms","startTime":1960.7,"endTime":1962.58,"body":"Sure, so I think I"},{"speaker":"Sarah Grooms","startTime":1960.7,"endTime":1962.58,"body":"might have mentioned that we're"},{"speaker":"Sarah Grooms","startTime":1962.64,"endTime":1965.22,"body":"considering, or planning on"},{"speaker":"Sarah Grooms","startTime":1962.64,"endTime":1965.22,"body":"standing up a center of"},{"speaker":"Sarah Grooms","startTime":1965.22,"endTime":1968.34,"body":"excellence. And so for those who"},{"speaker":"Sarah Grooms","startTime":1965.22,"endTime":1968.34,"body":"are maybe unfamiliar with the"},{"speaker":"Sarah Grooms","startTime":1968.34,"endTime":1972.0,"body":"term, basically, you have a"},{"speaker":"Sarah Grooms","startTime":1968.34,"endTime":1972.0,"body":"group of people dedicated not to"},{"speaker":"Sarah Grooms","startTime":1972.06,"endTime":1975.48,"body":"AI in any specific segment of"},{"speaker":"Sarah Grooms","startTime":1972.06,"endTime":1975.48,"body":"the company or of the businesses"},{"speaker":"Sarah Grooms","startTime":1975.48,"endTime":1978.6,"body":"or that sort of thing, but like,"},{"speaker":"Sarah Grooms","startTime":1975.48,"endTime":1978.6,"body":"this is what they do. So these"},{"speaker":"Sarah Grooms","startTime":1978.6,"endTime":1980.96,"body":"are AI experts. They do"},{"speaker":"Sarah Grooms","startTime":1978.6,"endTime":1980.96,"body":"understand, in our case,"},{"speaker":"Sarah Grooms","startTime":1980.96,"endTime":1984.38,"body":"financial services, privacy,"},{"speaker":"Sarah Grooms","startTime":1980.96,"endTime":1984.38,"body":"security, all of the all of the"},{"speaker":"Sarah Grooms","startTime":1984.38,"endTime":1988.46,"body":"aspects that we need to to look"},{"speaker":"Sarah Grooms","startTime":1984.38,"endTime":1988.46,"body":"at, so that as business cases"},{"speaker":"Sarah Grooms","startTime":1988.46,"endTime":1992.0,"body":"come up, it can not only help us"},{"speaker":"Sarah Grooms","startTime":1988.46,"endTime":1992.0,"body":"implement but also kind of help"},{"speaker":"Sarah Grooms","startTime":1992.0,"endTime":1995.54,"body":"us potentially, hopefully, with,"},{"speaker":"Sarah Grooms","startTime":1992.0,"endTime":1995.54,"body":"you know, ROI and stack ranking,"},{"speaker":"Sarah Grooms","startTime":1995.54,"endTime":1997.46,"body":"what the opportunities are."},{"speaker":"Sarah Grooms","startTime":1995.54,"endTime":1997.46,"body":"Because here's the thing, the"},{"speaker":"Sarah Grooms","startTime":1997.46,"endTime":2000.24,"body":"opportunities are going to be"},{"speaker":"Sarah Grooms","startTime":1997.46,"endTime":2000.24,"body":"endless. Anything to do to me,"},{"speaker":"Sarah Grooms","startTime":2000.24,"endTime":2003.66,"body":"with technology is only limited"},{"speaker":"Sarah Grooms","startTime":2000.24,"endTime":2003.66,"body":"by our own human imagination,"},{"speaker":"Sarah Grooms","startTime":2003.66,"endTime":2005.82,"body":"right? And so, like, it's kind"},{"speaker":"Sarah Grooms","startTime":2003.66,"endTime":2005.82,"body":"of like a shoot for the stars"},{"speaker":"Sarah Grooms","startTime":2005.82,"endTime":2008.34,"body":"land on the moon perspective"},{"speaker":"Sarah Grooms","startTime":2005.82,"endTime":2008.34,"body":"that I always have. It's like,"},{"speaker":"Sarah Grooms","startTime":2008.34,"endTime":2011.58,"body":"what else could we do with this,"},{"speaker":"Sarah Grooms","startTime":2008.34,"endTime":2011.58,"body":"right, if we weren't scared, if"},{"speaker":"Sarah Grooms","startTime":2011.58,"endTime":2013.92,"body":"we weren't limited, and that"},{"speaker":"Sarah Grooms","startTime":2011.58,"endTime":2013.92,"body":"sort of thing. And then where do"},{"speaker":"Sarah Grooms","startTime":2013.92,"endTime":2016.98,"body":"we start? Right? Because I'm a"},{"speaker":"Sarah Grooms","startTime":2013.92,"endTime":2016.98,"body":"big kind of, I always say, like,"},{"speaker":"Sarah Grooms","startTime":2016.98,"endTime":2019.26,"body":"I'm gonna throw a lot of"},{"speaker":"Sarah Grooms","startTime":2016.98,"endTime":2019.26,"body":"juxtapositions at you and"},{"speaker":"Sarah Grooms","startTime":2019.26,"endTime":2022.22,"body":"cognitive dissonance, but I'm"},{"speaker":"Sarah Grooms","startTime":2019.26,"endTime":2022.22,"body":"both a, you know, begin with the"},{"speaker":"Sarah Grooms","startTime":2022.22,"endTime":2024.92,"body":"end in mind and road map it out"},{"speaker":"Sarah Grooms","startTime":2022.22,"endTime":2024.92,"body":"and dream big. And also, don't"},{"speaker":"Sarah Grooms","startTime":2024.92,"endTime":2027.5,"body":"let the perfect be the enemy of"},{"speaker":"Sarah Grooms","startTime":2024.92,"endTime":2027.5,"body":"the good. Don't let, don't let"},{"speaker":"Sarah Grooms","startTime":2027.5,"endTime":2030.74,"body":"something be the enemy of"},{"speaker":"Sarah Grooms","startTime":2027.5,"endTime":2030.74,"body":"nothing, right? And like, just"},{"speaker":"Sarah Grooms","startTime":2030.74,"endTime":2034.22,"body":"get going do something, start"},{"speaker":"Sarah Grooms","startTime":2030.74,"endTime":2034.22,"body":"somewhere. And so as we look at"},{"speaker":"Sarah Grooms","startTime":2034.22,"endTime":2036.86,"body":"standing up both this group to"},{"speaker":"Sarah Grooms","startTime":2034.22,"endTime":2036.86,"body":"help implement all of the"},{"speaker":"Sarah Grooms","startTime":2036.86,"endTime":2039.44,"body":"governance and all of the"},{"speaker":"Sarah Grooms","startTime":2036.86,"endTime":2039.44,"body":"policies around, like I said,"},{"speaker":"Sarah Grooms","startTime":2039.44,"endTime":2042.82,"body":"transparency and accuracy, and,"},{"speaker":"Sarah Grooms","startTime":2039.44,"endTime":2042.82,"body":"you know, just being fully"},{"speaker":"Sarah Grooms","startTime":2042.82,"endTime":2045.52,"body":"everything, fully documented."},{"speaker":"Sarah Grooms","startTime":2042.82,"endTime":2045.52,"body":"And I mean, I mean fully"},{"speaker":"Sarah Grooms","startTime":2045.52,"endTime":2048.82,"body":"documented, you can't really"},{"speaker":"Sarah Grooms","startTime":2045.52,"endTime":2048.82,"body":"understand model risk management"},{"speaker":"Sarah Grooms","startTime":2048.82,"endTime":2051.88,"body":"until you've been through it."},{"speaker":"Sarah Grooms","startTime":2048.82,"endTime":2051.88,"body":"But, um, once you have all of"},{"speaker":"Sarah Grooms","startTime":2051.88,"endTime":2055.06,"body":"that in place, then, to me, the"},{"speaker":"Sarah Grooms","startTime":2051.88,"endTime":2055.06,"body":"the best opportunities are going"},{"speaker":"Sarah Grooms","startTime":2055.06,"endTime":2058.3,"body":"to come from the front line. And"},{"speaker":"Sarah Grooms","startTime":2055.06,"endTime":2058.3,"body":"so somebody that is frustrated"},{"speaker":"Sarah Grooms","startTime":2058.3,"endTime":2060.84,"body":"with the way that they have"},{"speaker":"Sarah Grooms","startTime":2058.3,"endTime":2060.84,"body":"something to do every single"},{"speaker":"Sarah Grooms","startTime":2060.84,"endTime":2063.48,"body":"day, right? So whether it is"},{"speaker":"Sarah Grooms","startTime":2060.84,"endTime":2063.48,"body":"those, you know, we don't want"},{"speaker":"Sarah Grooms","startTime":2063.48,"endTime":2065.88,"body":"to chat bot, we still want"},{"speaker":"Sarah Grooms","startTime":2063.48,"endTime":2065.88,"body":"humans doing it. But how do we"},{"speaker":"Sarah Grooms","startTime":2065.88,"endTime":2068.64,"body":"make sure the humans are fully,"},{"speaker":"Sarah Grooms","startTime":2065.88,"endTime":2068.64,"body":"you know, fully up to date on"},{"speaker":"Sarah Grooms","startTime":2068.64,"endTime":2070.86,"body":"every single thing that they"},{"speaker":"Sarah Grooms","startTime":2068.64,"endTime":2070.86,"body":"might get asked every single"},{"speaker":"Sarah Grooms","startTime":2070.86,"endTime":2073.5,"body":"day, you know? How do we layer"},{"speaker":"Sarah Grooms","startTime":2070.86,"endTime":2073.5,"body":"it in there, right? How do we"},{"speaker":"Sarah Grooms","startTime":2073.5,"endTime":2077.16,"body":"layer it in around, you know,"},{"speaker":"Sarah Grooms","startTime":2073.5,"endTime":2077.16,"body":"lending and and maybe recovery"},{"speaker":"Sarah Grooms","startTime":2077.16,"endTime":2079.5,"body":"if something's going wrong. I"},{"speaker":"Sarah Grooms","startTime":2077.16,"endTime":2079.5,"body":"Brian, I'd love to talk about"},{"speaker":"Sarah Grooms","startTime":2079.5,"endTime":2082.16,"body":"what you guys have done in terms"},{"speaker":"Sarah Grooms","startTime":2079.5,"endTime":2082.16,"body":"of improving that accuracy and"},{"speaker":"Sarah Grooms","startTime":2082.16,"endTime":2084.5,"body":"the outcomes and, like, how you"},{"speaker":"Sarah Grooms","startTime":2082.16,"endTime":2084.5,"body":"plan that? Because I all I could"},{"speaker":"Sarah Grooms","startTime":2084.5,"endTime":2086.9,"body":"think was, I wonder if there's a"},{"speaker":"Sarah Grooms","startTime":2084.5,"endTime":2086.9,"body":"way we could take our data, look"},{"speaker":"Sarah Grooms","startTime":2086.96,"endTime":2089.84,"body":"at every single loan that's ever"},{"speaker":"Sarah Grooms","startTime":2086.96,"endTime":2089.84,"body":"gone bad, and figure out, like,"},{"speaker":"Sarah Grooms","startTime":2089.84,"endTime":2092.24,"body":"which aspects really would have"},{"speaker":"Sarah Grooms","startTime":2089.84,"endTime":2092.24,"body":"mattered, so that we could"},{"speaker":"Sarah Grooms","startTime":2092.24,"endTime":2094.52,"body":"predict when a loan seems like"},{"speaker":"Sarah Grooms","startTime":2092.24,"endTime":2094.52,"body":"it's going bad. Do I have"},{"speaker":"Sarah Grooms","startTime":2094.52,"endTime":2096.74,"body":"actually have a chance of"},{"speaker":"Sarah Grooms","startTime":2094.52,"endTime":2096.74,"body":"recovering this if I restructure"},{"speaker":"Sarah Grooms","startTime":2096.74,"endTime":2098.78,"body":"it? Or should I just take my"},{"speaker":"Sarah Grooms","startTime":2096.74,"endTime":2098.78,"body":"first loss? Because my first"},{"speaker":"Sarah Grooms","startTime":2098.78,"endTime":2101.32,"body":"loss is always my best loss."},{"speaker":"Sarah Grooms","startTime":2098.78,"endTime":2101.32,"body":"Right? Like, what rules that"},{"speaker":"Sarah Grooms","startTime":2101.32,"endTime":2103.72,"body":"we've always operated by are"},{"speaker":"Sarah Grooms","startTime":2101.32,"endTime":2103.72,"body":"just gonna get completely"},{"speaker":"Sarah Grooms","startTime":2103.72,"endTime":2106.0,"body":"upended, because now we can"},{"speaker":"Sarah Grooms","startTime":2103.72,"endTime":2106.0,"body":"actually feed data into"},{"speaker":"Sarah Grooms","startTime":2106.0,"endTime":2109.18,"body":"something and get a real answer."},{"speaker":"Sarah Grooms","startTime":2106.0,"endTime":2109.18,"body":"The possibilities are endless."},{"speaker":"Sarah Grooms","startTime":2109.18,"endTime":2111.58,"body":"And so that's why I'm one of"},{"speaker":"Sarah Grooms","startTime":2109.18,"endTime":2111.58,"body":"those. Like, I've always been a"},{"speaker":"Sarah Grooms","startTime":2111.64,"endTime":2113.92,"body":"I always joke that I'm kind of"},{"speaker":"Sarah Grooms","startTime":2111.64,"endTime":2113.92,"body":"the weirdo. I'm like, the change"},{"speaker":"Sarah Grooms","startTime":2113.92,"endTime":2116.2,"body":"management junkie. I'm like,"},{"speaker":"Sarah Grooms","startTime":2113.92,"endTime":2116.2,"body":"what else can we change? When"},{"speaker":"Sarah Grooms","startTime":2116.2,"endTime":2118.72,"body":"can we upend this? How do we"},{"speaker":"Sarah Grooms","startTime":2116.2,"endTime":2118.72,"body":"transition? How do we get people"},{"speaker":"Sarah Grooms","startTime":2118.72,"endTime":2121.02,"body":"excited about change? And I'm I"},{"speaker":"Sarah Grooms","startTime":2118.72,"endTime":2121.02,"body":"say I'm the weirdo, because most"},{"speaker":"Sarah Grooms","startTime":2121.02,"endTime":2123.24,"body":"people are terrified of change."},{"speaker":"Sarah Grooms","startTime":2121.02,"endTime":2123.24,"body":"You know, you might hate the"},{"speaker":"Sarah Grooms","startTime":2123.24,"endTime":2125.58,"body":"thing you're doing, but you're"},{"speaker":"Sarah Grooms","startTime":2123.24,"endTime":2125.58,"body":"the best at doing it. People"},{"speaker":"Sarah Grooms","startTime":2125.58,"endTime":2129.6,"body":"want change, but they're scared"},{"speaker":"Sarah Grooms","startTime":2125.58,"endTime":2129.6,"body":"of the transition. And so I"},{"speaker":"Sarah Grooms","startTime":2129.6,"endTime":2132.18,"body":"think that by using the right"},{"speaker":"Sarah Grooms","startTime":2129.6,"endTime":2132.18,"body":"policies, putting the right"},{"speaker":"Sarah Grooms","startTime":2132.18,"endTime":2134.46,"body":"people in place, having the"},{"speaker":"Sarah Grooms","startTime":2132.18,"endTime":2134.46,"body":"right leaders, both on the"},{"speaker":"Sarah Grooms","startTime":2134.46,"endTime":2138.36,"body":"technology side, but more not to"},{"speaker":"Sarah Grooms","startTime":2134.46,"endTime":2138.36,"body":"say, more importantly Nate, but"},{"speaker":"Sarah Grooms","startTime":2138.36,"endTime":2140.96,"body":"just as importantly on the"},{"speaker":"Sarah Grooms","startTime":2138.36,"endTime":2140.96,"body":"business side, and having those"},{"speaker":"Sarah Grooms","startTime":2140.96,"endTime":2144.08,"body":"business champions like George"},{"speaker":"Sarah Grooms","startTime":2140.96,"endTime":2144.08,"body":"talking about to surface those"},{"speaker":"Sarah Grooms","startTime":2144.08,"endTime":2146.42,"body":"ideas so that we can kind of"},{"speaker":"Sarah Grooms","startTime":2144.08,"endTime":2146.42,"body":"figure out, okay, where does"},{"speaker":"Sarah Grooms","startTime":2146.42,"endTime":2149.6,"body":"this fit? And then roadmap are"},{"speaker":"Sarah Grooms","startTime":2146.42,"endTime":2149.6,"body":"the way to the future."},{"speaker":"Matt Kirchner","startTime":2149.659,"endTime":2151.159,"body":"This isn't the"},{"speaker":"Matt Kirchner","startTime":2149.659,"endTime":2151.159,"body":"first time I've said on the"},{"speaker":"Matt Kirchner","startTime":2151.159,"endTime":2154.519,"body":"TechEd podcast, we love weirdos."},{"speaker":"Matt Kirchner","startTime":2151.159,"endTime":2154.519,"body":"I feel very at home. Thank you."},{"speaker":"Matt Kirchner","startTime":2154.759,"endTime":2157.879,"body":"And I'll also, I'll also mention"},{"speaker":"Matt Kirchner","startTime":2154.759,"endTime":2157.879,"body":"I love the way a number of our"},{"speaker":"Matt Kirchner","startTime":2157.879,"endTime":2160.419,"body":"panelists have pointed to these"},{"speaker":"Matt Kirchner","startTime":2157.879,"endTime":2160.419,"body":"cross functional teams and"},{"speaker":"Matt Kirchner","startTime":2160.419,"endTime":2163.359,"body":"talking about having frontline"},{"speaker":"Matt Kirchner","startTime":2160.419,"endTime":2163.359,"body":"workers as part of the AI"},{"speaker":"Matt Kirchner","startTime":2163.359,"endTime":2165.999,"body":"journey, or the steering"},{"speaker":"Matt Kirchner","startTime":2163.359,"endTime":2165.999,"body":"committee or the council making"},{"speaker":"Matt Kirchner","startTime":2165.999,"endTime":2168.999,"body":"sure this is really cross"},{"speaker":"Matt Kirchner","startTime":2165.999,"endTime":2168.999,"body":"functional. I know, Nathan,"},{"speaker":"Matt Kirchner","startTime":2168.999,"endTime":2171.099,"body":"that's something that's"},{"speaker":"Matt Kirchner","startTime":2168.999,"endTime":2171.099,"body":"important to you. Tell us a"},{"speaker":"Matt Kirchner","startTime":2171.099,"endTime":2173.979,"body":"little bit from the IT angle,"},{"speaker":"Matt Kirchner","startTime":2171.099,"endTime":2173.979,"body":"where you spend a lot of time,"},{"speaker":"Matt Kirchner","startTime":2174.279,"endTime":2176.919,"body":"what are two or three things"},{"speaker":"Matt Kirchner","startTime":2174.279,"endTime":2176.919,"body":"organizations should be doing to"},{"speaker":"Matt Kirchner","startTime":2176.919,"endTime":2178.539,"body":"prepare their data for the age"},{"speaker":"Matt Kirchner","startTime":2176.919,"endTime":2178.539,"body":"of AI?"},{"speaker":"George Forge","startTime":2179.02,"endTime":2181.02,"body":"I think to a"},{"speaker":"George Forge","startTime":2179.02,"endTime":2181.02,"body":"certain extent, you have to"},{"speaker":"George Forge","startTime":2181.02,"endTime":2183.54,"body":"think about what problem you're"},{"speaker":"George Forge","startTime":2181.02,"endTime":2183.54,"body":"trying to solve before you think"},{"speaker":"George Forge","startTime":2183.54,"endTime":2185.94,"body":"about cleansing your data."},{"speaker":"George Forge","startTime":2183.54,"endTime":2185.94,"body":"Sometimes people think about the"},{"speaker":"George Forge","startTime":2185.94,"endTime":2189.96,"body":"data problem as a little bit of"},{"speaker":"George Forge","startTime":2185.94,"endTime":2189.96,"body":"a boogeyman, like, oh, the data"},{"speaker":"George Forge","startTime":2189.96,"endTime":2193.02,"body":"is not ready for AI and cervix."},{"speaker":"George Forge","startTime":2189.96,"endTime":2193.02,"body":"Get Out of Jail Free card to"},{"speaker":"George Forge","startTime":2193.02,"endTime":2196.14,"body":"have to really think about this"},{"speaker":"George Forge","startTime":2193.02,"endTime":2196.14,"body":"problem at all, or it like holds"},{"speaker":"George Forge","startTime":2196.14,"endTime":2198.96,"body":"them back from doing I really"},{"speaker":"George Forge","startTime":2196.14,"endTime":2198.96,"body":"appreciate what you mentioned"},{"speaker":"George Forge","startTime":2198.96,"endTime":2201.86,"body":"is, like 50% of nothing is still"},{"speaker":"George Forge","startTime":2198.96,"endTime":2201.86,"body":"nothing, is still nothing,"},{"speaker":"George Forge","startTime":2201.86,"endTime":2204.44,"body":"right? You're not going to make"},{"speaker":"George Forge","startTime":2201.86,"endTime":2204.44,"body":"progress until you actually try"},{"speaker":"George Forge","startTime":2204.44,"endTime":2207.2,"body":"to make progress. So"},{"speaker":"George Forge","startTime":2204.44,"endTime":2207.2,"body":"understanding what you're truly"},{"speaker":"George Forge","startTime":2207.2,"endTime":2209.96,"body":"trying to achieve starts with"},{"speaker":"George Forge","startTime":2207.2,"endTime":2209.96,"body":"the business, starts with the"},{"speaker":"George Forge","startTime":2209.96,"endTime":2212.42,"body":"mission of your organization,"},{"speaker":"George Forge","startTime":2209.96,"endTime":2212.42,"body":"starts with what you're trying"},{"speaker":"George Forge","startTime":2212.42,"endTime":2215.9,"body":"to do to help the business win."},{"speaker":"George Forge","startTime":2212.42,"endTime":2215.9,"body":"And many organizations don't"},{"speaker":"George Forge","startTime":2215.9,"endTime":2219.98,"body":"start there. They start with it"},{"speaker":"George Forge","startTime":2215.9,"endTime":2219.98,"body":"as a problem or it as a data"},{"speaker":"George Forge","startTime":2219.98,"endTime":2223.36,"body":"holder that's not really sure"},{"speaker":"George Forge","startTime":2219.98,"endTime":2223.36,"body":"how to move itself forward. So"},{"speaker":"George Forge","startTime":2223.36,"endTime":2226.36,"body":"the first thing is to understand"},{"speaker":"George Forge","startTime":2223.36,"endTime":2226.36,"body":"that prioritize understanding"},{"speaker":"George Forge","startTime":2226.36,"endTime":2230.02,"body":"how your strategy translates"},{"speaker":"George Forge","startTime":2226.36,"endTime":2230.02,"body":"into leveraging data to make"},{"speaker":"George Forge","startTime":2230.08,"endTime":2233.08,"body":"that real in the context of"},{"speaker":"George Forge","startTime":2230.08,"endTime":2233.08,"body":"artificial intelligence or other"},{"speaker":"George Forge","startTime":2233.08,"endTime":2236.92,"body":"types of platforms. That's true"},{"speaker":"George Forge","startTime":2233.08,"endTime":2236.92,"body":"for both these very narrowly"},{"speaker":"George Forge","startTime":2236.92,"endTime":2240.28,"body":"focused AI use cases that many"},{"speaker":"George Forge","startTime":2236.92,"endTime":2240.28,"body":"of us have been talking about,"},{"speaker":"George Forge","startTime":2240.7,"endTime":2246.12,"body":"as well as very broad commodity"},{"speaker":"George Forge","startTime":2240.7,"endTime":2246.12,"body":"use cases, such as, like, what a"},{"speaker":"George Forge","startTime":2246.12,"endTime":2249.0,"body":"co pilot or something along"},{"speaker":"George Forge","startTime":2246.12,"endTime":2249.0,"body":"those lines would apply. You"},{"speaker":"George Forge","startTime":2249.0,"endTime":2251.58,"body":"know, we sometimes forget that,"},{"speaker":"George Forge","startTime":2249.0,"endTime":2251.58,"body":"like, one of the biggest impacts"},{"speaker":"George Forge","startTime":2251.58,"endTime":2255.06,"body":"that's going to happen in our"},{"speaker":"George Forge","startTime":2251.58,"endTime":2255.06,"body":"organizations is every employee"},{"speaker":"George Forge","startTime":2255.06,"endTime":2259.14,"body":"leveraging AI to be more every"},{"speaker":"George Forge","startTime":2255.06,"endTime":2259.14,"body":"employee being able to take"},{"speaker":"George Forge","startTime":2259.14,"endTime":2262.58,"body":"their individual work tasks, the"},{"speaker":"George Forge","startTime":2259.14,"endTime":2262.58,"body":"data that they use on a daily"},{"speaker":"George Forge","startTime":2262.58,"endTime":2265.34,"body":"basis, whether it's in a"},{"speaker":"George Forge","startTime":2262.58,"endTime":2265.34,"body":"database or Excel or Word or"},{"speaker":"George Forge","startTime":2265.34,"endTime":2269.3,"body":"PowerPoint or some document from"},{"speaker":"George Forge","startTime":2265.34,"endTime":2269.3,"body":"10 years ago, and leverage that"},{"speaker":"George Forge","startTime":2269.3,"endTime":2272.06,"body":"information to be able to"},{"speaker":"George Forge","startTime":2269.3,"endTime":2272.06,"body":"perform their activities in a"},{"speaker":"George Forge","startTime":2272.06,"endTime":2275.24,"body":"more in a way that allows them"},{"speaker":"George Forge","startTime":2272.06,"endTime":2275.24,"body":"to be more effective at their"},{"speaker":"George Forge","startTime":2275.24,"endTime":2278.42,"body":"daily work. So what I'm seeing"},{"speaker":"George Forge","startTime":2275.24,"endTime":2278.42,"body":"organizations do absolutely"},{"speaker":"George Forge","startTime":2278.42,"endTime":2281.62,"body":"organizing Centers of Excellence"},{"speaker":"George Forge","startTime":2278.42,"endTime":2281.62,"body":"or strategy, organization,"},{"speaker":"George Forge","startTime":2281.62,"endTime":2285.04,"body":"however they define that cross"},{"speaker":"George Forge","startTime":2281.62,"endTime":2285.04,"body":"functional team, but it's really"},{"speaker":"George Forge","startTime":2285.04,"endTime":2287.56,"body":"trying to understand what is the"},{"speaker":"George Forge","startTime":2285.04,"endTime":2287.56,"body":"ways we're going to win as an"},{"speaker":"George Forge","startTime":2287.56,"endTime":2291.4,"body":"organization over the next two"},{"speaker":"George Forge","startTime":2287.56,"endTime":2291.4,"body":"to three years. How does that"},{"speaker":"George Forge","startTime":2291.4,"endTime":2293.74,"body":"relate to our current state? It"},{"speaker":"George Forge","startTime":2291.4,"endTime":2293.74,"body":"may be completely different."},{"speaker":"George Forge","startTime":2293.74,"endTime":2296.2,"body":"They may be disrupting their"},{"speaker":"George Forge","startTime":2293.74,"endTime":2296.2,"body":"organization to be able to"},{"speaker":"George Forge","startTime":2296.2,"endTime":2298.36,"body":"approach the market in a"},{"speaker":"George Forge","startTime":2296.2,"endTime":2298.36,"body":"completely different way. So"},{"speaker":"George Forge","startTime":2298.36,"endTime":2301.08,"body":"they think about that strategy"},{"speaker":"George Forge","startTime":2298.36,"endTime":2301.08,"body":"of the business, then understand"},{"speaker":"George Forge","startTime":2301.08,"endTime":2303.78,"body":"what data is going to enable"},{"speaker":"George Forge","startTime":2301.08,"endTime":2303.78,"body":"that to be true. Don't think"},{"speaker":"George Forge","startTime":2303.78,"endTime":2306.3,"body":"about data in terms of just"},{"speaker":"George Forge","startTime":2303.78,"endTime":2306.3,"body":"straight data driven. Think"},{"speaker":"George Forge","startTime":2306.3,"endTime":2308.7,"body":"about in terms of an objective"},{"speaker":"George Forge","startTime":2306.3,"endTime":2308.7,"body":"that you're trying to achieve,"},{"speaker":"George Forge","startTime":2308.76,"endTime":2311.22,"body":"what needs to be true from a"},{"speaker":"George Forge","startTime":2308.76,"endTime":2311.22,"body":"data perspective, from a"},{"speaker":"George Forge","startTime":2311.22,"endTime":2314.52,"body":"staffing from a skilling, from a"},{"speaker":"George Forge","startTime":2311.22,"endTime":2314.52,"body":"project and portfolio"},{"speaker":"George Forge","startTime":2314.52,"endTime":2317.7,"body":"standpoint, for me to achieve"},{"speaker":"George Forge","startTime":2314.52,"endTime":2317.7,"body":"those goals, that then allows me"},{"speaker":"George Forge","startTime":2317.7,"endTime":2321.44,"body":"to be able to build a data state"},{"speaker":"George Forge","startTime":2317.7,"endTime":2321.44,"body":"that serves that objective as"},{"speaker":"George Forge","startTime":2321.44,"endTime":2324.86,"body":"well as the skilling around it."},{"speaker":"George Forge","startTime":2321.44,"endTime":2324.86,"body":"Final point I'll give around the"},{"speaker":"George Forge","startTime":2324.86,"endTime":2329.42,"body":"data state, and this is probably"},{"speaker":"George Forge","startTime":2324.86,"endTime":2329.42,"body":"an undervalued aspect of AI, is"},{"speaker":"George Forge","startTime":2329.42,"endTime":2331.88,"body":"how much AI can enable"},{"speaker":"George Forge","startTime":2329.42,"endTime":2331.88,"body":"organizations to find non"},{"speaker":"George Forge","startTime":2331.88,"endTime":2334.4,"body":"intuitive insights from their"},{"speaker":"George Forge","startTime":2331.88,"endTime":2334.4,"body":"data. I was working with an"},{"speaker":"George Forge","startTime":2334.4,"endTime":2337.64,"body":"organization that was leveraging"},{"speaker":"George Forge","startTime":2334.4,"endTime":2337.64,"body":"manufacturing data, and there's"},{"speaker":"George Forge","startTime":2337.64,"endTime":2340.72,"body":"a part of their manufacturing"},{"speaker":"George Forge","startTime":2337.64,"endTime":2340.72,"body":"process that they didn't"},{"speaker":"George Forge","startTime":2340.72,"endTime":2344.38,"body":"understand, like they're half"},{"speaker":"George Forge","startTime":2340.72,"endTime":2344.38,"body":"the time, it would produce a"},{"speaker":"George Forge","startTime":2344.38,"endTime":2347.74,"body":"level of efficiency of the"},{"speaker":"George Forge","startTime":2344.38,"endTime":2347.74,"body":"production process that was"},{"speaker":"George Forge","startTime":2347.74,"endTime":2350.44,"body":"wildly different than the other"},{"speaker":"George Forge","startTime":2347.74,"endTime":2350.44,"body":"half of the process. And they"},{"speaker":"George Forge","startTime":2350.44,"endTime":2353.14,"body":"couldn't figure out why that"},{"speaker":"George Forge","startTime":2350.44,"endTime":2353.14,"body":"was, but they were able to"},{"speaker":"George Forge","startTime":2353.14,"endTime":2356.74,"body":"leverage that, that sea of data"},{"speaker":"George Forge","startTime":2353.14,"endTime":2356.74,"body":"that I think you mentioned, you"},{"speaker":"George Forge","startTime":2356.74,"endTime":2359.32,"body":"know, so much of this"},{"speaker":"George Forge","startTime":2356.74,"endTime":2359.32,"body":"information on our manufacturing"},{"speaker":"George Forge","startTime":2359.32,"endTime":2361.86,"body":"the OT environment is now"},{"speaker":"George Forge","startTime":2359.32,"endTime":2361.86,"body":"available to us, or the"},{"speaker":"George Forge","startTime":2361.86,"endTime":2364.62,"body":"healthcare environment, or other"},{"speaker":"George Forge","startTime":2361.86,"endTime":2364.62,"body":"environments that are being able"},{"speaker":"George Forge","startTime":2364.62,"endTime":2367.32,"body":"to start being available for us,"},{"speaker":"George Forge","startTime":2364.62,"endTime":2367.32,"body":"to be able to get sensing and"},{"speaker":"George Forge","startTime":2367.32,"endTime":2370.5,"body":"information and experimentation."},{"speaker":"George Forge","startTime":2367.32,"endTime":2370.5,"body":"Well, they were able to leverage"},{"speaker":"George Forge","startTime":2370.5,"endTime":2373.26,"body":"AI to be able to figure out,"},{"speaker":"George Forge","startTime":2370.5,"endTime":2373.26,"body":"what is that missing piece like?"},{"speaker":"George Forge","startTime":2373.26,"endTime":2376.68,"body":"What's the missing element that"},{"speaker":"George Forge","startTime":2373.26,"endTime":2376.68,"body":"keeps us from being more"},{"speaker":"George Forge","startTime":2376.68,"endTime":2380.48,"body":"efficient on a consistent basis"},{"speaker":"George Forge","startTime":2376.68,"endTime":2380.48,"body":"across our production process?"},{"speaker":"George Forge","startTime":2380.66,"endTime":2383.42,"body":"That's simply by finding non"},{"speaker":"George Forge","startTime":2380.66,"endTime":2383.42,"body":"intuitive insights from"},{"speaker":"George Forge","startTime":2383.42,"endTime":2387.14,"body":"experimentation with AI, not"},{"speaker":"George Forge","startTime":2383.42,"endTime":2387.14,"body":"just by auditing a process."},{"speaker":"George Forge","startTime":2387.14,"endTime":2390.14,"body":"Sometimes we kind of quickly go"},{"speaker":"George Forge","startTime":2387.14,"endTime":2390.14,"body":"to like automating a process. Is"},{"speaker":"George Forge","startTime":2390.14,"endTime":2393.74,"body":"what AI is. Yes, that is, that"},{"speaker":"George Forge","startTime":2390.14,"endTime":2393.74,"body":"is a component of AI. The other"},{"speaker":"George Forge","startTime":2393.74,"endTime":2397.22,"body":"part of it is using AI to"},{"speaker":"George Forge","startTime":2393.74,"endTime":2397.22,"body":"discover something new in"},{"speaker":"George Forge","startTime":2397.22,"endTime":2401.38,"body":"partnership with a person's"},{"speaker":"George Forge","startTime":2397.22,"endTime":2401.38,"body":"unique skills. Capabilities. So"},{"speaker":"George Forge","startTime":2401.38,"endTime":2404.32,"body":"data has much to unlock here,"},{"speaker":"George Forge","startTime":2401.38,"endTime":2404.32,"body":"and we're just right at the tip"},{"speaker":"George Forge","startTime":2404.32,"endTime":2405.34,"body":"of the iceberg. At"},{"speaker":"Matt Kirchner","startTime":2405.339,"endTime":2407.379,"body":"the tip of the"},{"speaker":"Matt Kirchner","startTime":2405.339,"endTime":2407.379,"body":"iceberg. Indeed, we are almost"},{"speaker":"Matt Kirchner","startTime":2407.379,"endTime":2409.539,"body":"at the end of the iceberg for"},{"speaker":"Matt Kirchner","startTime":2407.379,"endTime":2409.539,"body":"this episode of The TechEd"},{"speaker":"Matt Kirchner","startTime":2409.539,"endTime":2412.299,"body":"podcast. And so George, I'm"},{"speaker":"Matt Kirchner","startTime":2409.539,"endTime":2412.299,"body":"going to ask this question of"},{"speaker":"Matt Kirchner","startTime":2412.299,"endTime":2415.359,"body":"you related to workforce, as we"},{"speaker":"Matt Kirchner","startTime":2412.299,"endTime":2415.359,"body":"think about upskilling that next"},{"speaker":"Matt Kirchner","startTime":2415.359,"endTime":2418.179,"body":"generation, what is quad doing"},{"speaker":"Matt Kirchner","startTime":2415.359,"endTime":2418.179,"body":"now differently in the age of"},{"speaker":"Matt Kirchner","startTime":2418.179,"endTime":2420.719,"body":"artificial intelligence, to"},{"speaker":"Matt Kirchner","startTime":2418.179,"endTime":2420.719,"body":"prepare your workforce for the"},{"speaker":"Matt Kirchner","startTime":2420.719,"endTime":2422.159,"body":"times we're living it. I"},{"speaker":"George Forge","startTime":2422.16,"endTime":2426.06,"body":"think that AI is"},{"speaker":"George Forge","startTime":2422.16,"endTime":2426.06,"body":"still such a new word. If you're"},{"speaker":"George Forge","startTime":2426.06,"endTime":2428.76,"body":"in this room, you probably have"},{"speaker":"George Forge","startTime":2426.06,"endTime":2428.76,"body":"a perspective of what it means"},{"speaker":"George Forge","startTime":2428.76,"endTime":2431.58,"body":"to you. And I think just getting"},{"speaker":"George Forge","startTime":2428.76,"endTime":2431.58,"body":"the word out and showing"},{"speaker":"George Forge","startTime":2431.58,"endTime":2434.7,"body":"examples and being really"},{"speaker":"George Forge","startTime":2431.58,"endTime":2434.7,"body":"tangible about those examples"},{"speaker":"George Forge","startTime":2434.7,"endTime":2437.82,"body":"and showing how it can drive"},{"speaker":"George Forge","startTime":2434.7,"endTime":2437.82,"body":"business benefit. I mean, that's"},{"speaker":"George Forge","startTime":2437.82,"endTime":2441.32,"body":"kind of where we are. You know,"},{"speaker":"George Forge","startTime":2437.82,"endTime":2441.32,"body":"in a broad sense, we have a"},{"speaker":"George Forge","startTime":2441.32,"endTime":2444.5,"body":"small number of people. In the"},{"speaker":"George Forge","startTime":2441.32,"endTime":2444.5,"body":"grand scheme of 13,000 we have a"},{"speaker":"George Forge","startTime":2444.5,"endTime":2447.44,"body":"small number of people who are"},{"speaker":"George Forge","startTime":2444.5,"endTime":2447.44,"body":"really living this every day."},{"speaker":"George Forge","startTime":2447.44,"endTime":2450.74,"body":"And I think just the world needs"},{"speaker":"George Forge","startTime":2447.44,"endTime":2450.74,"body":"more examples. It's one of my"},{"speaker":"George Forge","startTime":2450.74,"endTime":2454.52,"body":"greatest pet peeves, and I will"},{"speaker":"George Forge","startTime":2450.74,"endTime":2454.52,"body":"confidently say it didn't occur"},{"speaker":"George Forge","startTime":2454.52,"endTime":2457.64,"body":"today, where you go to an event"},{"speaker":"George Forge","startTime":2454.52,"endTime":2457.64,"body":"and people just say the word"},{"speaker":"George Forge","startTime":2457.64,"endTime":2460.72,"body":"over and over and over and over,"},{"speaker":"George Forge","startTime":2457.64,"endTime":2460.72,"body":"and they don't really say what"},{"speaker":"George Forge","startTime":2460.72,"endTime":2463.84,"body":"the heck they're doing with it."},{"speaker":"George Forge","startTime":2460.72,"endTime":2463.84,"body":"And I just, I'm very critical of"},{"speaker":"George Forge","startTime":2463.84,"endTime":2466.42,"body":"that. I'm very dubious of that,"},{"speaker":"George Forge","startTime":2463.84,"endTime":2466.42,"body":"and I'm proud that, you know,"},{"speaker":"George Forge","startTime":2466.42,"endTime":2469.9,"body":"quad is taking the time to say"},{"speaker":"George Forge","startTime":2466.42,"endTime":2469.9,"body":"these are some specific things,"},{"speaker":"George Forge","startTime":2469.9,"endTime":2471.94,"body":"whether you're on the"},{"speaker":"George Forge","startTime":2469.9,"endTime":2471.94,"body":"manufacturing floor or you're an"},{"speaker":"George Forge","startTime":2471.94,"endTime":2475.42,"body":"executive, or you're a marketing"},{"speaker":"George Forge","startTime":2471.94,"endTime":2475.42,"body":"media planner, like, here's some"},{"speaker":"George Forge","startTime":2475.42,"endTime":2478.42,"body":"real stuff that can make your"},{"speaker":"George Forge","startTime":2475.42,"endTime":2478.42,"body":"job easier and more effective."},{"speaker":"George Forge","startTime":2478.42,"endTime":2481.44,"body":"So I think just getting the word"},{"speaker":"George Forge","startTime":2478.42,"endTime":2481.44,"body":"out and getting real, tangible"},{"speaker":"George Forge","startTime":2481.44,"endTime":2483.12,"body":"examples out is key. Thank"},{"speaker":"Matt Kirchner","startTime":2483.12,"endTime":2485.34,"body":"you, George, both"},{"speaker":"Matt Kirchner","startTime":2483.12,"endTime":2485.34,"body":"great examples and Brian, our"},{"speaker":"Matt Kirchner","startTime":2485.34,"endTime":2488.34,"body":"last general question before our"},{"speaker":"Matt Kirchner","startTime":2485.34,"endTime":2488.34,"body":"speed round. And I'm actually"},{"speaker":"Matt Kirchner","startTime":2488.34,"endTime":2491.28,"body":"going to combine two questions."},{"speaker":"Matt Kirchner","startTime":2488.34,"endTime":2491.28,"body":"First of all, are you still"},{"speaker":"Matt Kirchner","startTime":2491.28,"endTime":2494.46,"body":"hearing is AI going to take the"},{"speaker":"Matt Kirchner","startTime":2491.28,"endTime":2494.46,"body":"jobs away? And what do you tell"},{"speaker":"Matt Kirchner","startTime":2494.46,"endTime":2497.22,"body":"people when you hear that? And"},{"speaker":"Matt Kirchner","startTime":2494.46,"endTime":2497.22,"body":"secondly, what scares you most"},{"speaker":"Matt Kirchner","startTime":2497.22,"endTime":2499.2,"body":"about artificial intelligence?"},{"speaker":"Matt Kirchner","startTime":2497.22,"endTime":2499.2,"body":"So,"},{"speaker":"Brian Kay","startTime":2499.259,"endTime":2501.199,"body":"oddly enough, in"},{"speaker":"Brian Kay","startTime":2499.259,"endTime":2501.199,"body":"behavioral health, we're not"},{"speaker":"Brian Kay","startTime":2501.199,"endTime":2504.379,"body":"hearing that as much anymore."},{"speaker":"Brian Kay","startTime":2501.199,"endTime":2504.379,"body":"We're actually seeing recruits"},{"speaker":"Brian Kay","startTime":2504.379,"endTime":2506.959,"body":"coming in, especially with our"},{"speaker":"Brian Kay","startTime":2504.379,"endTime":2506.959,"body":"therapists, who are having a"},{"speaker":"Brian Kay","startTime":2506.959,"endTime":2510.679,"body":"baseline expectation that AI is"},{"speaker":"Brian Kay","startTime":2506.959,"endTime":2510.679,"body":"in their workflow to help reduce"},{"speaker":"Brian Kay","startTime":2510.679,"endTime":2514.219,"body":"some of the documentation burden"},{"speaker":"Brian Kay","startTime":2510.679,"endTime":2514.219,"body":"that they experience. Wild stat"},{"speaker":"Brian Kay","startTime":2514.219,"endTime":2517.939,"body":"for providers, docs typically"},{"speaker":"Brian Kay","startTime":2514.219,"endTime":2517.939,"body":"work around 11 hours a day. Of"},{"speaker":"Brian Kay","startTime":2517.939,"endTime":2521.139,"body":"those 11 hours, four hours are"},{"speaker":"Brian Kay","startTime":2517.939,"endTime":2521.139,"body":"doing documentation into the"},{"speaker":"Brian Kay","startTime":2521.139,"endTime":2523.239,"body":"medical record. You think when"},{"speaker":"Brian Kay","startTime":2521.139,"endTime":2523.239,"body":"you apply some of these"},{"speaker":"Brian Kay","startTime":2523.239,"endTime":2526.179,"body":"different AI techniques, it's"},{"speaker":"Brian Kay","startTime":2523.239,"endTime":2526.179,"body":"amazing the amount of burden"},{"speaker":"Brian Kay","startTime":2526.179,"endTime":2528.999,"body":"that it could reduce while"},{"speaker":"Brian Kay","startTime":2526.179,"endTime":2528.999,"body":"increasing accuracy and meeting"},{"speaker":"Brian Kay","startTime":2528.999,"endTime":2531.579,"body":"all the documentation"},{"speaker":"Brian Kay","startTime":2528.999,"endTime":2531.579,"body":"expectations in a regulated"},{"speaker":"Brian Kay","startTime":2531.579,"endTime":2535.779,"body":"industry. What I tell people,"},{"speaker":"Brian Kay","startTime":2531.579,"endTime":2535.779,"body":"first off, AI is here to augment"},{"speaker":"Brian Kay","startTime":2535.779,"endTime":2538.839,"body":"your job. It's helping there to"},{"speaker":"Brian Kay","startTime":2535.779,"endTime":2538.839,"body":"reach your full potential or"},{"speaker":"Brian Kay","startTime":2538.839,"endTime":2543.059,"body":"work at the top of your license."},{"speaker":"Brian Kay","startTime":2538.839,"endTime":2543.059,"body":"B, everybody associates AI, I"},{"speaker":"Brian Kay","startTime":2543.059,"endTime":2546.959,"body":"think, in the space today, with"},{"speaker":"Brian Kay","startTime":2543.059,"endTime":2546.959,"body":"chat GPT, AI is actually very"},{"speaker":"Brian Kay","startTime":2546.959,"endTime":2549.839,"body":"old. I mean, you could actually"},{"speaker":"Brian Kay","startTime":2546.959,"endTime":2549.839,"body":"accredit it back to Alan Turing"},{"speaker":"Brian Kay","startTime":2549.839,"endTime":2553.079,"body":"in 1940s what has actually"},{"speaker":"Brian Kay","startTime":2549.839,"endTime":2553.079,"body":"happened the last five years is"},{"speaker":"Brian Kay","startTime":2553.079,"endTime":2556.019,"body":"this increases computing power,"},{"speaker":"Brian Kay","startTime":2553.079,"endTime":2556.019,"body":"cloud computing, and it says"},{"speaker":"Brian Kay","startTime":2556.019,"endTime":2559.139,"body":"kind of reached a little bit of"},{"speaker":"Brian Kay","startTime":2556.019,"endTime":2559.139,"body":"a plethora that it hasn't been"},{"speaker":"Brian Kay","startTime":2559.139,"endTime":2562.519,"body":"before. But it's not as scary as"},{"speaker":"Brian Kay","startTime":2559.139,"endTime":2562.519,"body":"people may seem, and many of the"},{"speaker":"Brian Kay","startTime":2562.519,"endTime":2566.479,"body":"methods are already there. What"},{"speaker":"Brian Kay","startTime":2562.519,"endTime":2566.479,"body":"scares me the most about AI is"},{"speaker":"Brian Kay","startTime":2566.479,"endTime":2571.219,"body":"people who apply it without"},{"speaker":"Brian Kay","startTime":2566.479,"endTime":2571.219,"body":"understanding what is truly"},{"speaker":"Brian Kay","startTime":2571.219,"endTime":2574.519,"body":"going on in their underlying"},{"speaker":"Brian Kay","startTime":2571.219,"endTime":2574.519,"body":"data. I think everybody takes a"},{"speaker":"Brian Kay","startTime":2574.519,"endTime":2577.639,"body":"shiny object, they apply it,"},{"speaker":"Brian Kay","startTime":2574.519,"endTime":2577.639,"body":"they want to get some sort of"},{"speaker":"Brian Kay","startTime":2577.639,"endTime":2580.839,"body":"nugget or insight out of it, but"},{"speaker":"Brian Kay","startTime":2577.639,"endTime":2580.839,"body":"you truly have to understand"},{"speaker":"Brian Kay","startTime":2580.839,"endTime":2583.479,"body":"your data, and you have to"},{"speaker":"Brian Kay","startTime":2580.839,"endTime":2583.479,"body":"understand your domain expertise"},{"speaker":"Brian Kay","startTime":2583.659,"endTime":2586.719,"body":"to do it right. And I think"},{"speaker":"Brian Kay","startTime":2583.659,"endTime":2586.719,"body":"especially in the healthcare"},{"speaker":"Brian Kay","startTime":2586.719,"endTime":2590.739,"body":"industry, also having outputs"},{"speaker":"Brian Kay","startTime":2586.719,"endTime":2590.739,"body":"that are actually actionable. I"},{"speaker":"Brian Kay","startTime":2590.739,"endTime":2594.099,"body":"think for healthcare, we should"},{"speaker":"Brian Kay","startTime":2590.739,"endTime":2594.099,"body":"not be doing algorithms just to"},{"speaker":"Brian Kay","startTime":2594.099,"endTime":2597.219,"body":"do algorithms. They should be"},{"speaker":"Brian Kay","startTime":2594.099,"endTime":2597.219,"body":"there that has actually some"},{"speaker":"Brian Kay","startTime":2597.219,"endTime":2600.599,"body":"sort of output that a clinician"},{"speaker":"Brian Kay","startTime":2597.219,"endTime":2600.599,"body":"can actually use to improve,"},{"speaker":"Brian Kay","startTime":2600.599,"endTime":2601.019,"body":"help out."},{"speaker":"Matt Kirchner","startTime":2601.08,"endTime":2603.36,"body":"So actually"},{"speaker":"Matt Kirchner","startTime":2601.08,"endTime":2603.36,"body":"having a purpose to the AI start"},{"speaker":"Matt Kirchner","startTime":2603.36,"endTime":2605.82,"body":"with the end in mind, and"},{"speaker":"Matt Kirchner","startTime":2603.36,"endTime":2605.82,"body":"beginning now with our end in"},{"speaker":"Matt Kirchner","startTime":2605.82,"endTime":2608.28,"body":"mind. We are at the end of this"},{"speaker":"Matt Kirchner","startTime":2605.82,"endTime":2608.28,"body":"episode of The TechEd podcast."},{"speaker":"Matt Kirchner","startTime":2608.28,"endTime":2611.34,"body":"But for one great question, and"},{"speaker":"Matt Kirchner","startTime":2608.28,"endTime":2611.34,"body":"I know we're going to love the"},{"speaker":"Matt Kirchner","startTime":2611.34,"endTime":2613.98,"body":"answer to these this question,"},{"speaker":"Matt Kirchner","startTime":2611.34,"endTime":2613.98,"body":"we're going to start with Sarah"},{"speaker":"Matt Kirchner","startTime":2613.98,"endTime":2617.88,"body":"and moved and move across the"},{"speaker":"Matt Kirchner","startTime":2613.98,"endTime":2617.88,"body":"stage and Sarah, here's the"},{"speaker":"Matt Kirchner","startTime":2617.88,"endTime":2622.82,"body":"question in 10 words or less, if"},{"speaker":"Matt Kirchner","startTime":2617.88,"endTime":2622.82,"body":"you could create any AI app,"},{"speaker":"Matt Kirchner","startTime":2623.0,"endTime":2623.72,"body":"what would it be"},{"speaker":"Sarah Grooms","startTime":2624.499,"endTime":2628.999,"body":"something to"},{"speaker":"Sarah Grooms","startTime":2624.499,"endTime":2628.999,"body":"predict the outcomes of really"},{"speaker":"Sarah Grooms","startTime":2628.999,"endTime":2630.499,"body":"important life events?"},{"speaker":"Matt Kirchner","startTime":2630.98,"endTime":2632.3,"body":"Love it. Nathan,"},{"speaker":"Nathan Lasnoski","startTime":2632.839,"endTime":2634.639,"body":"customer"},{"speaker":"Nathan Lasnoski","startTime":2632.839,"endTime":2634.639,"body":"service, automation."},{"speaker":"Matt Kirchner","startTime":2634.999,"endTime":2638.479,"body":"Three words, very"},{"speaker":"Matt Kirchner","startTime":2634.999,"endTime":2638.479,"body":"well done. George, a business"},{"speaker":"George Forge","startTime":2638.48,"endTime":2641.02,"body":"assistant that"},{"speaker":"George Forge","startTime":2638.48,"endTime":2641.02,"body":"really delivers on the promise."},{"speaker":"George Forge","startTime":2641.02,"endTime":2644.32,"body":"You know, I think copilot is"},{"speaker":"George Forge","startTime":2641.02,"endTime":2644.32,"body":"great, but there, there's a next"},{"speaker":"George Forge","startTime":2644.32,"endTime":2648.64,"body":"level of of workflow assistant"},{"speaker":"George Forge","startTime":2644.32,"endTime":2648.64,"body":"that is, is out there that will,"},{"speaker":"George Forge","startTime":2648.64,"endTime":2651.88,"body":"I think, really have a very"},{"speaker":"George Forge","startTime":2648.64,"endTime":2651.88,"body":"meaningful impact on on the"},{"speaker":"George Forge","startTime":2651.94,"endTime":2653.02,"body":"global workforce."},{"speaker":"Matt Kirchner","startTime":2653.26,"endTime":2654.82,"body":"And Brian, bring"},{"speaker":"Matt Kirchner","startTime":2653.26,"endTime":2654.82,"body":"us home. Man,"},{"speaker":"Brian Kay","startTime":2654.82,"endTime":2656.86,"body":"I'm going a totally"},{"speaker":"Brian Kay","startTime":2654.82,"endTime":2656.86,"body":"different route. If anybody"},{"speaker":"Brian Kay","startTime":2656.86,"endTime":2660.3,"body":"smokes barbecue, a temperature"},{"speaker":"Brian Kay","startTime":2656.86,"endTime":2660.3,"body":"probe that is very good at"},{"speaker":"Brian Kay","startTime":2660.3,"endTime":2661.56,"body":"predicting when it's going to"},{"speaker":"Matt Kirchner","startTime":2662.639,"endTime":2665.579,"body":"be done. I love"},{"speaker":"Matt Kirchner","startTime":2662.639,"endTime":2665.579,"body":"it. Very good at predicting when"},{"speaker":"Matt Kirchner","startTime":2665.579,"endTime":2667.739,"body":"it's going to be done. We are"},{"speaker":"Matt Kirchner","startTime":2665.579,"endTime":2667.739,"body":"all done with this episode of"},{"speaker":"Matt Kirchner","startTime":2667.739,"endTime":2672.119,"body":"The TechEd podcast. I want to"},{"speaker":"Matt Kirchner","startTime":2667.739,"endTime":2672.119,"body":"thank our panelists, Dr Brian"},{"speaker":"Matt Kirchner","startTime":2672.119,"endTime":2676.259,"body":"Kay, George Forge, Nathan Lesnar"},{"speaker":"Matt Kirchner","startTime":2672.119,"endTime":2676.259,"body":"ski and Sarah grooms. Please"},{"speaker":"Matt Kirchner","startTime":2676.259,"endTime":2677.699,"body":"give them a big round of"},{"speaker":"Matt Kirchner","startTime":2676.259,"endTime":2677.699,"body":"applause. You."}]}