Strongwell of Bristol, Virginia took home the 2025 Innovations in Manufacturing Award for a product six years in the making: Strongdek — a structural decking system that redefines what’s possible with fiber-reinforced polymer.

In this episode of MadeInSWVA, we explore how Strongwell combined pultrusion and extrusion, overcame technical hurdles, and positioned their new product for a $4 billion market. We speak with Barry Myers, Corporate Director, Marketing and Communications to uncover the challenges, breakthroughs, and lessons behind one of the year’s most innovative manufacturing achievements.

Learn more about Strongwell

Meet this year's other winners