Two Marketing Moms
You are not alone! Navigate the jungle gym of marketing and advertising career advancement with two pros (and moms) that have decades of work + life strategy to share. With hosts Kelly Callahan-Poe and Julia McDowell.
Two Marketing Moms
Episode 53: The ROI of Moms in the Workplace
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Kelly Callahan-Poe & Julia McDowell
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Season 1
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Episode 53
In this episode, The ROI of Moms in the Workplace, author Heather Lane Powers (The Power Lane) explains why retaining moms at work is an economic imperative. We explore how outdated systems, rigid policies, and lack of childcare push moms out of specific workplaces—not the workforce itself. With compelling data and a $1.5 trillion opportunity at stake, Heather introduces the REVS framework and five levers for driving measurable change. Listeners will gain practical tools, policy insights, and a clear path to creating workplaces where moms—and the economy—thrive.
