Marketing Moms
Your career accelerator guide with real-world advice and expert insights for marketing & advertising professionals, hosted by Kelly Callahan-Poe.
Marketing Moms
The ROI of Moms in the Workplace with Heather Lane Powers
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In this episode, The ROI of Moms in the Workplace, author Heather Lane Powers (The Power Lane) explains why retaining moms at work is an economic imperative. We explore how outdated systems, rigid policies, and lack of childcare push moms out of specific workplaces—not the workforce itself. With compelling data and a $1.5 trillion opportunity at stake, Heather introduces the REVS framework and five levers for driving measurable change. Listeners will gain practical tools, policy insights, and a clear path to creating workplaces where moms—and the economy—thrive.
