Two Marketing Moms

The Allyship Advantage: Creating Equitable Workplaces Together with Dr. David G. Smith

Kelly Callahan-Poe Season 1 Episode 73

In this episode, Dr. David G. Smith reveals why 96% of women see real progress in gender equality only when men are actively engaged as allies—and why the biggest barrier isn't #MeToo fears, but outdated zero-sum thinking that equity for women means loss for men. From addressing the mentor hesitation to exploring how fair share caregiving at home unlocks workplace equity, David offers a practical roadmap for leaders ready to move from performative allyship to meaningful action.