Two Marketing Moms
Your career accelerator guide with real-world advice and expert insights for marketing and advertising professionals with host Kelly Callahan-Poe.
Two Marketing Moms
Insider Tips to Land Your First Job with Beth Hendler-Grunt
🎙 Insider Tips to Land Your First Job — What New Grads Need to Know
Landing your first job after college can feel overwhelming — especially when there’s a gap between how prepared students believe they are and what employers actually see. In Episode 79 of the Two Marketing Moms Podcast, career expert and author Beth Hendler-Grunt breaks down exactly how new grads can stand out, get noticed, and get hired fast.
Here are the big takeaways:
1. Start With Skills — Not Job Boards
Before applying anywhere, identify your top three core skills (hard skills > soft skills) and be ready to back them up with examples. Knowing what you’re good at brings clarity — and employers hire solutions, not majors.
2. Networking Beats Applying Cold
80%+ of jobs come from referrals, not one-click applications. Use the LinkedIn Alumni Tool, reach out to recent grads, ask for conversations (not jobs), and follow up regularly. People help people.
3. Internships Matter — But Be Flexible
Traditional internships are competitive and limited. Look beyond big brands — local companies, micro-internships, project work, and professor referrals count too. Experience > prestige.
4. Quality > Quantity in Applications
Spraying resumes everywhere rarely works. Instead, target 10 companies + 10 people at each (The 10/10 Rule) to build real momentum and relationships that lead to offers.
5. Your Resume is a Tool, Not Your Golden Ticket
Employers skim resumes in six seconds, scanning for metrics, relevant experience, and clarity. Tailor your resume, pair it with a strong LinkedIn profile, and never rely on Easy Apply alone.
If you're a student or new grad breaking into the workplace, this episode is your roadmap to confidence, clarity, and job-search traction. Watch, listen, take notes — then start reaching out and building your network today.
Beth Hendler-Grunt Contact Information
https://nextgreatstep.com/book/
https://nextgreatstep.com/resources-for-students-graduates-parents/
https://www.facebook.com/nextgreatstep/?fref=ts
https://www.linkedin.com/in/bethhendlergrunt/?locale=en_US&trk=tyah
https://www.instagram.com/next_great_step/
Learn more on TwoMarketingMoms.com. #jobsearch #advertising #marketing #insidertips #newgrad #newgraduate #networking
