Two Marketing Moms
Your career accelerator guide with real-world advice and expert insights for marketing and advertising professionals with host Kelly Callahan-Poe.
Two Marketing Moms
Trust on Life Support: How to Lead in the Misinformation Age with Gal Borenstein
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Kelly Callahan-Poe
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Season 1
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Episode 81
Gal Borenstein, creator of the GUARDIAN Digital Trust Framework™, reveals how brands can build resilience in the age of misinformation. With $800 billion in e-commerce influenced by fake reviews and deepfakes threatening credibility, we discuss practical strategies for establishing transparency, ensuring accountability, and fostering authentic trust with both customers and employees.
