Marketing Moms
Your career accelerator guide with real-world advice and expert insights for marketing & advertising professionals, hosted by Kelly Callahan-Poe.
Marketing Moms
Market Smarter Using the 7 Decision Profiles with Kylee Ingram
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What if your audience personas told you not just who people are, but how they actually make decisions? In this episode, Kylee Ingram, co-founder and CEO of Wizer, explores decision intelligence, cognitive diversity, and the seven decision profiles that shape how people process information, weigh risk, and act. She unpacks why traditional personality tools fall short, how bias and groupthink weaken decisions, and what marketers can learn from understanding the different ways people decide. It’s a practical conversation about smarter communication, better strategy, and why the right voices in the room matter more than ever.
