Marketing Moms
Your career accelerator guide with real-world advice and expert insights for marketing & advertising professionals, hosted by Kelly Callahan-Poe.
Marketing Moms
How to Become a Fractional CMO with Javier Lozano, Jr.
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Kelly Callahan-Poe
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Season 1
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Episode 89
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In this episode, Kelly sits down with Javier Lozano, Jr., Founder of Bolder Media Co. and Fractional CMO. Javier breaks down exactly what "going fractional" means, how it differs from consulting or agency work, what kind of companies need it and when they finally make the call, and what senior marketers need to have in place before they can make the leap — including the non-negotiable skills, and why right now might be the best window yet to build a career on your own terms.
