My SGV Podcast
Welcome to the My SGV Podcast. A show where you will hear personal stories of triumph over failures, and how others successfully navigated the unique landscape that is the San Gabriel Valley. What makes us different? Well, just like you, we have chosen the San Gabriel Valley for our home or businesses, or both. We believe it is the people and small businesses that make this community great and we love to share their stories with you. We always encourage your questions and feedback and you can find all of our contact information at sgvmasterkey.com.
My SGV Podcast
Jordan "JMKM" Maldonado - From Studio Sessions to Street Food: The Unreal Poke Story
Here’s the story of a producer, creative, father, and entrepreneur who blends music, storytelling, and authentic Hawaiian food. Born and raised in Pepe‘ekeo, Hawai‘i and rooted in values of aloha and community, he moved to the San Gabriel Valley in 2008 to pursue audio engineering. An internship with Doggystyle Records opened doors to collaborations with Snoop Dogg, Kendrick Lamar, and Jay Rock. By 2015 he began releasing instrumental music, earning over 2 million streams and a loyal following in the lofi and chillhop space.
In 2022 he joined the Lone Lobos Podcast as producer and on-air contributor alongside Cobra Kai’s Xolo Maridueña and Jacob Bertrand. The show has since amassed millions of streams and partnered with brands like Netflix, Sony, and San Diego Comic-Con. We dig into the craft behind consistent content: building audience, managing partnerships, and keeping creative energy high across music and podcasting.
His love for food traces back to Hawai‘i and a family heritage that’s Hawaiian, Puerto Rican, and Japanese. Inspired by his grandmother’s pasteles and his parents’ home cooking, he worked with East Los Musubi in El Sereno starting in 2015 and launched Unreal Poke in December 2023—a Native Hawaiian-owned pop-up rooted in food activism and cultural authenticity. In its first year, Unreal Poke served at 80+ events including Smorgasburg LA, 626 Night Market, and 88Rising’s Head in the Clouds Festival.
Fatherhood sits at the center of it all. Since 2011 he’s focused on raising his son with traditions passed down through food and story. This episode covers the journey from studio sessions to street food, how to build a values-driven pop-up, and what cultural integrity looks like in both music and cuisine. Keywords: Hawaiian food, Native Hawaiian-owned, poke pop-up, lofi, chillhop, Doggystyle Records, Snoop Dogg, Kendrick Lamar, Jay Rock, Lone Lobos Podcast, Smorgasburg LA, 626 Night Market, Head in the Clouds, East Los Musubi, San Gabriel Valley.
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Music Credits
Intro
Euphoria in the San Gabriel Valley, Yone OG
Stinger
Scarlet Fire (Sting), Otis McDonald, YouTube Audio Library
Outro
Euphoria in the San Gabriel Valley, Yone OG
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My SGV Podcast:
Website: www.mysgv.net
Newsletter: Beyond the Mic
Patreon: MySGV Podcast
info@sgvmasterkey.com
