Sustainability in Beauty What I Learned as a Beauty Editor

Sustainability in Beauty: What I Learned as a Beauty Editor

Megan McIntyre has been a beauty editor for about 17 years now, and she was involved with companies and the inner workings of how things came to be, and it gave her a front-row seat to learning every aspect of the business and satisfying her curiosity, especially when sustainability came up as something that was both interesting to consumers and brands.

 On this episode, we'll talk about:

• Have there been a lot of intentional dishonesty or has it been more of a lack of education and awareness?
• How has the conversation changed in her 17 years as a beauty editor? What is different now in terms of how people talk about sustainability?
• Are there certain brands that are doing it well?
• Have she come across an audience that's very vocal and makes a very strong argument in favor of virgin plastic in reducing carbon emissions because of the other material's weight and processing time?
• What she thinks of The PACK Collective?
• Her take on the beauty industry's use of refillable packaging, like, what is this all about? Where do you think it's going?
• What makes her excited about Biotech Packaging?
• Could she sort through the topic of recyclability into what she thinks we should be talking about or how we should be thinking about it?
• How different are recyclers across the country?
• How often is recycling happening?
• What is her take on being a journalist in today's world of distrust and fake news, and what is the overall situation? How have things changed for her in the field of journalism or is it still the same? And all of the world's noise is just out there.

Megan McIntyre is a beauty and wellness writer based in Denver. You can read her work on Byrdie, Glamour, Coveteur, Marie Claire, Elle, Gossamer, and Fashionista.  She is also a freelance copywriter and brand consultant for a diverse array of brands, including Shen Beauty in Brooklyn, Kiehl's, Ulta, Aveda, Pantene, Nexxus, and many more. Prior to her freelance life, Megan was the beauty director at Refinery29, a senior editor for Daily Makeover, and an assistant editor at Women's Wear Daily. She lived in Brooklyn for 15 years before deciding she liked proximity to skiing better than proximity to bagels (for shame!) and packed up her husband, 13-year-old Schnoodle, and borderline hoarder levels of face serums to head to Colorado. She loves the mountains and easy access to cannabis edibles, but TBH really misses decent bagels.

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Find out more about Megan:
LinkedIn: https://www.linkedin.com/in/megan-mcintyre-6546532/
Instagram: https://www.instagram.com/p/CDwgSsdnSbA/?hl=en# 

 The views and opinions expressed on the "Packaging Brothers" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packaging Brothers, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.