The Secrets to Success in a Family-Run Business with Ed Delia

Ed Delia, the president of Delia Associates and a second-generation family member, is leading the company forward with the assistance of his unique expertise in B2B marketing, sales process strategy, and branding. It will be interesting to just talk about the family business and some of the insights, experiences, and things he has learned from working with various family businesses over the years.

On this episode, we'll talk about:

• The opportunity that led him to return to the family business? What caused him to have a change of heart?
• Where does he think are the most significant things or what's the main thing we must address first when thinking and talking about a family business?
• How does someone who may not be naturally inclined to have a vision or think about leading the company forward but who is very good at operating transition into that role?
• What advice would he give for managing and communicating with family members?
• His point about separating the family and the business.
• His thoughts on the situation of employees who are now working in a family business and are dealing with family dynamics as well as potential challenges that come with the family business?
• The thought of having an opportunity in the family business.
• What, in his opinion, are the main mistakes or, on the other hand, the guiding principles that family businesses should follow when considering marketing their business?
• Does he think that the family business should be vocal, talk, or express to their clients or prospects that they are a multigenerational family business, or should they just let the business speak for itself? What's his take on it?
• His thoughts on his business or on family business in general.

Ed Delia became President of Delia Associates in 1998, assuming full control of the company founded by his father, Michael A. Delia, in 1964. Under Ed’s leadership, Delia Associates has contributed directly to the success and growth of a wide variety of clients, from global to regional organizations. The firm has helped many businesses to grow and expand their sales opportunities through the development and implementation of highly successful brand-based programs. Known for its business-centric creativity, Delia Associates has received numerous professional awards and industry commendations.

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Find out more about Ed on their website and connect with him on Twitter and LinkedIn.

Website: https://www.delianet.com/

Twitter: https://twitter.com/EdDelia

Linkedin: https://www.linkedin.com/in/eddelia/

The views and opinions expressed on the "Packaging Brothers" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packaging Brothers, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2023.