"Marketing at its core is about positioning a product, service, or brand to a consumer, motivating them to take the action you want them to take, when you want them to take it."
- Doug Zarkin, Chief Marketing Officer, Pearle Vision
A few years ago we attended a conference where Doug Zarkin, Chief Marketing Officer at Pearle Vision, was a keynote speaker. Doug talked about the importance of branding, what a marketer is (beyond the textbook definition), and how to get into the mindset of a consumer to motivate them to take action. We didn't get a chance to connect with Doug immediately after the conference, but we're so fortunate that he was willing to share his knowledge and insight on the Finding Fire Podcast.
This conversation with Doug reminds us why we are so passionate about marketing. Not only did we learn a lot about marketing and branding through this conversation, but we were able to get back to our own roots, both having our Master’s degree in marketing. It is evident that Doug is a prime example of someone who is living his passion day in and day out.