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Finding Fire
Welcome to the Finding Fire Podcast, the podcast that explores the art and science of unlocking your potential to create a life that truly lights you up. Join us as we dive deep into the stories and insights of extraordinary individuals who have discovered their passions, overcome obstacles, and turned their dreams into reality.
Each episode, we’ll bring you inspiring interviews with thought leaders, entrepreneurs, artists, and change-makers who share their personal journeys of self-discovery, growth, and transformation. We’ll explore the principles and practices that have enabled them to find their fire, stay motivated, and make a meaningful impact in the world.
Whether you’re seeking to find your purpose, overcome limiting beliefs, or simply want to be inspired by the power of human potential, this podcast is for you. So sit back, grab a notebook and some coffee, and get ready to ignite your inner flame. Welcome to the Finding Fire Podcast.
Finding Fire
Marketing at its Core - With Doug Zarkin
"Marketing at its core is about positioning a product, service, or brand to a consumer, motivating them to take the action you want them to take, when you want them to take it."
- Doug Zarkin, Chief Marketing Officer, Pearle Vision
A few years ago we attended a conference where Doug Zarkin, Chief Marketing Officer at Pearle Vision, was a keynote speaker. Doug talked about the importance of branding, what a marketer is (beyond the textbook definition), and how to get into the mindset of a consumer to motivate them to take action. We didn't get a chance to connect with Doug immediately after the conference, but we're so fortunate that he was willing to share his knowledge and insight on the Finding Fire Podcast.
This conversation with Doug reminds us why we are so passionate about marketing. Not only did we learn a lot about marketing and branding through this conversation, but we were able to get back to our own roots, both having our Master’s degree in marketing. It is evident that Doug is a prime example of someone who is living his passion day in and day out.