The Death of Creativity in Graphic Design. Who's Responsible?

Stay Angry our Friends
–––––––––––
Join Anger Management for Designers Newsletter at https://tinyurl.com/mr4bb4j3
Want to see more? 
See uncut episodes on our YouTube channel at youtube.com/theangrydesigner
Read our blog posts on our website TheAngryDesigner.com
Join in the conversation on our Instagram Instagram.com/TheAngryDesignerPodcast

Transcript

SPEAKER_01 0:00

Did you ever notice that everybody says they want bold creative ideas right up until they get one? And then it's like, can you make it look like everybody else's? It's funny, but not funny, because everybody's always says they want to stand out, yet nobody wants to be the first to do it. And then it's, can you tone it down? Can you make it safer? Is there an easy button somewhere? For an industry obsessed with being different, wishers heck spend a lot of time copying one another. In this episode of the Angry Designer podcast, we're digging into a topic that is driving me nuts lately. And that is, is creativity actually dying? And if so, who's responsible for killing it? Clients, social media, AI, or could the problem be staring right back at us every morning in the mirror? But before we get into that, it's time for our annual Angry Designer survey. It's officially live. Every year we ask for your feedback to help us shape the podcast, the newsletter, videos, products, anything that we come up with. So if there's ever something you wanted more of, or maybe less of, or you wanted us to tackle a topic that we're missing, this is your chance. Plus, one lucky designer's walking away with a pair of AirPods, and 10 more are scoring some Angry Designer swag. So hit that link in our profile or on the post or it's on our Instagram and help us make this Angry Designer thing even better for you. Let's go. All right. Okay. Let us crack open this beer. Two, three. Got your sour? My dino sour. This is like candy. It's not even beer.

SPEAKER_00 1:36

Dino sour.

SPEAKER_01 1:38

Mm-mm. Cheers. Yeah. I swear I need this beer after this week. I need this to say I had a customer, you know, 10 days ago, and they they're like, okay, we need a pitch and blah, blah, blah. They they they lined it up, the pitch, what they needed. It was kind of complicated, right? Um, you know, and and and then they let me go at it, right? Came up with this idea with the bigger idea, you know, and again, I came up with this concept that was so human, so relevant, right? And it pushed, you know, the envelope for them and would get eyeballs on it because really it was great. Wow. And they were like, isn't there an easy button for this? They just wanted a simplified version. Just like I appreciate the thought you put into this. I I I understand why you went this way, and I agree with you. It would, you know, get to them at their core, and it probably would be more effective. But we just want an easy button. So they will just go fill out a form. We don't want anything to reach into their souls and act. And dude, it was just like, I, I, I, and and this isn't the first time it happened this week. I'll I again it happened again. It's just like it's it's people are wanting an easy solution, and it's like it's driving me nuts because they they just want to follow what everybody fucking else is doing, keeping it safe, yeah. Dude, it's it's just and I mean again, I I haven't had anything like this in a little while, and it's like in in the course of 10 days, I've had it happen three times. Three times, and again, it's probably coincidence. Maybe I'm just do because I haven't had this happen for a little while. Different clients? Yeah, completely different clients. Wow. I know, and it's it's driving me nuts because I mean, I push our team constantly. Yeah, you know, I'm and I'm I'm like, push, push the limits, push the limits, right? Right. Maybe they're getting the same pushback from everybody that other clients that they're dealing with. And I hear I'm being a dick telling them no, push harder, push harder, and they're and they keep getting the same answer. Every client wants to stand out. Yeah. Okay, and they're like, no, we need something groundbreaking in this.

SPEAKER_00 3:50

Give me the good stuff. Until it feels risky. And it's like, oh.

SPEAKER_01 3:53

Then it's like, oh no, no, we can't have that.

SPEAKER_00 3:56

That's too far.

SPEAKER_01 3:57

It is too far. I early on in the career, I remember I had uh a customer, and he was like, he's all big shot, right? And he had a chain of tanning salons, and he thought he was like Mr. Rico Squad, and he's such a they're fucking tanning salons, people, okay? And uh, and this is when we did a little bit of B2C, and um and he had unique tanning beds, unlike anything else I've ever seen before. Okay, they're not just your capsule that kind of right. This was some really cool, futuristic looking things that you sit in there and it's just phenomenal. And he's like, I want a campaign that's just gonna be so out there and it's gonna cause all this reaction and bit. He wanted this, right? Yeah, yeah. We came up with this campaign that it was like we had we had the bed showing, right? Because it looked like a frickin' spaceship, and then we had a half-dressed, half-naked dressed girl beside it because you get into these things pretty much naked. Pretty much naked, yeah. And the tagline was worth getting undressed for. Oh right? And then it was just and he was like, Yeah, that's good. Yeah, but let's just do something easy. And again, I don't understand. It where did people stop taking risks?

SPEAKER_00 5:06

And like companies, especially. Yeah. Is that too far? For something like that. What was your your concept for for the asked? He asked for too far.

SPEAKER_01 5:15

He asked for too far. The other concept that I came up with this week was um it it was it actually wasn't too far in that sense. It was just more in-depth, it was more based on the the people that smell the person themselves had nothing to do with just, you know, hey, you know, fill out this form and here we go. It was actually I I can't unfortunately this one I can't really go into detail about. Yeah, yeah, um obviously not. But but I mean, again, I can assure you that this was killer, yeah, and this would be total game changer, you know, for their whole process, their system, their company. They just wanted the easy button. It just, it's I'm I'm telling you, like, creativity is dying. The death of creativity is amongst us people.

SPEAKER_00 5:53

I think so. But let's let's find out who's killing it.

SPEAKER_01 5:59

Modern design is killing it, that's for sure. Okay, there we go. Yeah, that's one. Well, because I mean you're seeing it everywhere. Like, okay, we we've always complained about blanding. Modern logos are going everywhere, right? Everything is looking the same. Okay. Startups are looking the same. There's it's it's almost, you know, you almost don't even have to worry about standing out anymore because nobody wants to.

SPEAKER_00 6:21

Yeah. Starbucks are or startups are almost forgivable because they don't know. Well, yeah, but like a major company like what you're talking about, yeah, they should know better. They should know better. To take risks. Absolutely.

SPEAKER_01 6:36

But the thing is, but they're not. They don't are choosing that. Right. I had a customer today show me. They they brought in this consulting agency to do some work for them. They showed us, you know, they were the ones who were doing the website because it's a consulting agency. Apparently, they they're they're now the creative pros. It's just fine, they're awesome people. But the thing is, they're showing me what they did. It looked like their competition, and they did it intentionally. They're like, Well, you know, I know it looks a lot like what's already been done out there, but you know, that's kind of the direction we're going because we don't want to stand out and we don't want to cause too much. And she's like, What? You are intentionally telling me you don't want to stand out. You want this sameness. You want to blend in with your competitor. That just blows me out. That's crazy, dude. That's crazy. You know, remember back, like, okay, I have a certain, you know, uh decade, a few decades of logo design that I appreciate, right? Yes, yeah. I like the 70s, you know, late 60s, maybe a little bit of early 80s. You can tell a logo from that time. Yeah, okay. They were all uniquely distinct. Yep. They had their look, they had depth, right? And it's not that I'm not saying that, you know, they're busy and gross and everything. That happened in the 90s, 2000s. But I mean, yeah, you could tell a logo from that decade. Yes, you can.

SPEAKER_00 7:50

Yeah.

SPEAKER_01 7:51

I think half the time people struggle just to identify a logo in the past 10 years because all you're seeing is just sans serif words, fonts.

SPEAKER_00 7:59

Yeah, there's nothing memorable about a lot of the shit from this. This is true. But I think if you do a side-by-side comparison, 70s, 80s, 90s logos, today looks very distinctive. You think? Because there is no distinction. No, do you know what I'm saying? You're right. They look the same. But that's what I mean. It's not. And that is the very definition of what's happening now.

SPEAKER_01 8:22

Yeah. Right? I know, and that's actually a really it's hard to pinpoint a logo. Like even now, somebody's like, you know, what's your favorite logo today? I don't I don't know. I I haven't seen too much. I see a lot of cool stuff that's thrown up on Instagram or this or that. You know, good ideas.

SPEAKER_00 8:37

Yeah, we've that we've rarely seen them in production. Yeah, exactly. I mean, we we we've seen a lot of decent logos, like some, but you know, they're not 110%. But for the most part, like the Eddie Bowers and and uh these aren't improvements on not at all.

SPEAKER_01 8:54

You're right, because it it's it's like we've had so much improvement in design, but so little improvement in distinct design. Exactly. Jaguar? Yeah, okay.

SPEAKER_00 9:06

Yeah, I was a fucking mess all together.

SPEAKER_01 9:08

I mean again, but then you go back with the Burberry and this, and I know we talked to Chris about this, and he had his he had his opinion on why this happens, you know, in the fashion industry. But okay, then explain the tech industry. Yeah, explain food, explain, you know, why these places are doing this.

SPEAKER_00 9:22

It's like some went kind of back to their 70s roots. Yeah. Burger King, I'm looking at you, you know. Uh yeah, but that's a smart move because they in the 90s were nuts. They're what you put blue on your blue? Blue, right?

SPEAKER_01 9:34

Yeah, nobody wants to eat a blue burger. But speaking of Burger King, okay, so again, you know, you want to talk about doing things that is memorable, that is shocking. Yes. Do you remember they did that campaign idea where they took their burger and just showed you it rotting? And I mean, again, can you imagine going in as a pitch guy? I mean, I got this fucking idea. Hold on. This is we're gonna record this burger, one of your burgers, over the course of five days and just show it mold to shit. I mean, again, it was shocking as how. Yeah. Okay, and people they're probably like, what the hell would you do that? The whole point, though, was showing that, hey, you know what? You do that with some of your competitors' burgers, they look fine after weeks. What's that tell you? And that was the point, right? That's good. It rots because everything is fresh. So it's good, it's fresh. It actually uses its bread is actual bread. It's not, you know, made up of 50 other types of ingredients. It's true, right? Um, the old spice guy. Oh, okay. So old spice was just a freaking um, you know, under whatever, right? Like your grandfather's exactly. Uh and it was pretty much a commodity market. Right. Okay. But they came up and they're like, here, you know what? Think of this. You know, this handsome looking buff guy riding a unicorn, you know, totally, you know, absurd. You remember that? Yeah, yeah. Look away. Now look at me. Look away. Now look at me. Like I would love to be in the but again, it was shocking, right? It's like they had to think differently. And this goes back. I mean, Volkswagen used to do it. There was that whole time about, you know, um, everybody was big American cars, everything was big and giant. And Volkswagen was the opposite. They were like tiny gas efficient, and their whole tagline was think small. Think small. Right? So again, if you want a breakthrough, yeah, you can't be scared to offend. Yeah. But the problem is we have turned, our customers have turned into this whole, and even us, KPI culture, and I'm all for you know, key performance indicators, guys, KPIs. So you know, you know, how how how well or not well. I get it, but the thing is, nothing is memorable if you are obsessed to focus only on the numbers. Yes. Okay. Because again, if you aren't willing to take that further step, you will never get those numbers to a place where they're gonna make a difference. Right. Okay, so what's happened is like every that I think that's why everybody is so scared to try anything different, right? The numbers. Well, again, right, that the numbers are a big thing, right? Because it's safe. Yeah, and the thing is, you can never ever get fired by doing the safe thing. What are you gonna say? Well, listen, I didn't want to risk the company's money, so I just went the safe option. I knew that this would get us mediocre results. Mediocre. Yes, yeah. Right, and that's true, right? Because again, it's like the safest idea in the room, sadly, often works. Often works. Yeah, yeah. Not works. Or wins.

SPEAKER_00 12:34

Sorry, yeah, wins, right?

SPEAKER_01 12:35

Yeah. Again, that's another reason why this is a cover your ass kind of scenario here. 100% in the boardroom. I believe this. Wow. Well, and again, and we have a couple customers that it's like all the decisions are by committee. Every fucking nobody and it is so frustrating because it leads to 10, 20 rounds of revisions. Thank God we we build them for it, and we just were like, whatever, we roll our eyes. But nobody wants to take ownership, nobody's willing to take a risk, nobody's trying to try something, okay, only to have it blow up because then people will point their fingers at them. You know, you're getting shit. Oh, I don't want to lose my job. Okay, what do you think, everybody? And it's like, but the thing is, there's no progress here, there's no progress in this in this situation. You know who I'm talking to right there. So again, it's like businesses. This is why I think people are so scared of being wrong. Yeah, right. And that's why there's decision by committee, and then there's, you know, and it's it's a horrible cycle that we're going through. Designers are just as much to blame on this. Well, yeah. Okay, and and I mean again, because we're the ones, we give customers so much shit and flack right now for doing this and for playing it safe, but we're the ones who are giving them the safe shit on a regular basis, right? And for obvious reasons, safe gets approved. Yep. Big safe gets you a job. It gets you a job, it gets customers saying, wow, they're they're great to work with, they do everything I ask. Right. And so again, you know, when when you strive not to piss off your customer, yeah, this isn't necessarily a bad thing, right? But again, you know, then then you're not really designing, you're basically designing for permission. Yes. When you look at the mass designers on a whole, right, they're looking for portfolio conformity. Everybody, everybody's portfolio looks the same. And I hate that, right? I really it it it hurts me to say that, but it's true. Yeah, it's you don't see anything shocking anymore, right? Everybody is like literally, you know, looking for inspiration from the same fucking Pinterest board. So how are you gonna be any different if you're trying to find you know new ideas, yeah, but from the exact same place that everybody else gets ideas? So, you know what I'm wondering? I'm what I'm wondering is are people actually, are designers actually chasing, looking at these in you know, these inspiration places like dribble and and pinches, are they looking to get unique ideas or get inspiration for unique ideas? Or are they just looking for confidence, you know, behind, you know, that what they're pitching is the safe response because everybody else is doing it? Oh yeah, I hope that it comes across right.

SPEAKER_00 15:08

I see what you're saying. So you you're looking for something that you're like, oh, you've created. It's safe. Hey, it looks like this.

SPEAKER_01 15:14

So it's safe. This is work, this idea works. Yes, yeah, right, versus, oh, I like that idea. I'm gonna take that idea and go off the wall like this and create, you know what I mean? I'm what I'm wondering if they're actually using and looking for inspiration as truly inspiration versus just like, you know, uh confirmation that what they're doing is is seeing what everybody else works.

SPEAKER_00 15:34

Because I see it already.

SPEAKER_01 15:35

Yeah. Are they looking for confirmation, not necessarily inspiration? Right. There you go, here you go. And that's what I'm wondering. Yeah. I think social media has got that catch-22 thing, right? So again, we're looking at everything, we're seeing it, but just like you said, people are terrified to do anything outside the norm because that same place where we're looking for inspiration or confirmation or whatever the hell it is is actually the same place that would condemn a designer, okay, for trying something. We've done it, we've seen so many other people do it. True. So again, that that could have just as much of a reverse effect. It seems actually that it's a reverse effect across the board. It seems like there's nothing good about social media and design ever. Okay, we can't learn from it. We're learning how to follow everybody else, not lead. We're looking, you know, it condemns us for feeling bad. We criticize clients, okay, for always being safe with their decisions. Yet we're the ones who are building careers around playing it safe. Yeah. Because we look at these places like social, yeah, you know, as our guidepost, yes, I guess, for the designs and shit that we make. Yeah. But let me put something out there to you, though. Okay. You know, because we've interviewed a lot of people. Yep. Okay. Yeah. Knowing what you know now, and I'd like to think that, you know, we push pretty hard for something unique. If the next David Carson was to walk in here, a 25-year-old David Carson was coming in here, crazy off-the-wall ideas, would you hire him? Right? Like, seriously, if Saul Bass was around today, okay, would would customers applaud his shit? Yeah. Or would they be like, oh, you know what, dude, tone it back a bit, you know, like get rid of some of those bold colors? Like it's pretty in your face, yeah, right?

SPEAKER_00 17:22

That is true, right? That is a great point. Can uh David Carson come out of what we have today? Yeah, I don't, again, with the way it's going right now.

SPEAKER_01 17:34

Man, that hurts my brain. It well, it does because when was the last time you've seen something totally out there new that you I don't know if it exists anymore?

SPEAKER_00 17:43

I don't think I don't think I don't think that's true. Possible? No, no.

SPEAKER_01 17:48

Like I don't want to say everything's been done, but I kind of feel like everything's been done in that sense. Yeah. You know, we got all these tools, templates, AI is fucking crazy. Hot the shit that is now sent into my my Instagram, you know, my updated Pinterest likes and everything. I'm looking at it, I'm like, did a person create that? Yeah, or did AI just create that and throw that together? Yeah, you know, and and it doesn't matter where my interest lies, I'm just getting fed this stuff. Yeah, so again, better software, better, better templates. Everything looks high quality now. And I think that's the problem. So it's so hard to see anything that's gonna shock us at this point. Yeah, yeah. Wow, right? I don't know if I if I had let some sort of David Carson kid come in here and and and show us some weird, totally trippy stuff, I probably wouldn't hire him. I probably wouldn't. I know. How shitty is that?

SPEAKER_00 18:43

And that's sad. Well, I think it is absolutely because how are we gonna progress? Yeah, exactly. Yeah, because something like that would be as brave as you possibly could imagine. You know what I mean? Yeah, yeah, yeah. But I don't know, maybe somebody like that, maybe maybe somebody will find a spot for for this for this imaginary uh designer.

SPEAKER_01 19:04

I think I think this is I think this is the key here. I think it's um we are getting everything now is getting so good, so perfect, so this, so that, you know, we right, yeah. I think we have to get messy again. I think we have to become human again, okay? And that's it. Maybe humanity is the whole advantage, okay? Because again, you know, for the past decades, designers have been working to perfect design. Yeah, perfect grids, perfect balance, yes, make everything symmetrical, make our line spaces, right? Okay, sad reality is now AI, you know, and half our apps are doing it for us. Okay, you don't have to worry about creating those perfect lines. Illustrator will do that for you. You don't have to worry about being a Photoshop expert because now the AI plugin in Photoshop can do it for you, right? So, you know, maybe the thing that we've been actually trying to remove all these years is that thing that is slowly gonna become valuable again. I read an interesting article this week, and it was Jensen Huang, right? From um the the the head guy from NVIDIA, right? And he said how he's tired of people constantly trying to, you know, ask him, well, what jobs are AI proof? What jobs are AI proof? And he's like, you know what, you guys have to stop fucking, you know, focusing on this and start embracing wabi sabi. Wabi sabi. Wabi sabi such a fun word to say it, right? Wabi sabi. But again, he's basically saying that the beauty lies in the imperfections, right? Okay, and again, as AI is getting better at better at making things perfect, okay, it's gonna be boring. It's gonna be you're we're we're gonna be desensitized, but we're gonna get AI fatigue. There's no question, okay? So the things that are gonna catch our eyes are gonna be the imperfect things, not necessarily everything that is dynamic and uh because man, as much as I love to look at like 90s import tuner magazine covers, I'm getting kind of bored at it, you know, because they all look perfect. Okay, so this is it. Like we need to embrace a little bit of more of the humanity of our personal tastes and stuff, right? Not worrying about if everything is aligned and is perfect, and and I I mean, is that the solution? I don't fucking know.

SPEAKER_00 21:16

Well, yeah, I think we just answered our question. I think in the future there will be a new David Carson. I think. I think oh, getting messy. Somebody will do that. And and and you know, we're we're very cyclical when it comes to kind of things in design. And and you know, and there's a kind of a knee-jerk reaction almost to AI now. Oh, it's true. Where I think people will kind of go back to old school stuff like that.

SPEAKER_01 21:43

You're right, like maybe perfection isn't necessarily the answer in the future. It's gonna be messy, it's gonna be human, it's gonna be, you know, um making mistakes, okay, and not being scared to to go out on a limb right now and be brave. And I think that's that's the key. I think it's gonna be hard. It's gonna be difficult and it'll take a little while. Scary as fucking. It's scary as you're gonna have to go to the customer and be like, here, here's my idea.

SPEAKER_00 22:08

But this is why we always pitch three ideas. And this, I was just gonna say, this is the best part of the process.

SPEAKER_01 22:14

Right, because again, so we always pitch three process. Our process. Whoever doesn't, you know, understand our our pro basically our process is you know, we always give them basically what they ask for. Yeah. Okay. Yeah. Then we give them what the next evolution of what they ask for, which is like basically here you are now, but this is the next evolution of it. Yeah. And then we always throw them a wild card. You slide it across the desk. Yeah, yeah, yeah. And in the past three weeks, okay, we've had two customers go with the wild card as well. Yes. And I think this is my saving grace.

SPEAKER_00 22:51

I think that's and and that has been uh the best practice I think that we've done. Because A, you feed your soul. Yes. Like just by doing that crazy one. By going up.

SPEAKER_01 23:03

You know? And here's the thing it's never ever going to hurt you. Yeah. Okay, because customers, they always say that they always say that they want to see what you're capable of creating. Exactly. And in in my you know, infinite years of running this damn agency, I've never had a customer be like, what? You're fucked. I'm out of here. You're done with you.

SPEAKER_02 23:23

Disgusting.

SPEAKER_01 23:26

No, not once. The worst I've gotten, okay, is okay, I appreciate your creativity here. Yeah. Because they always want to see how creative you can be. But you know, we're it's too crazy for us. And they'll come back, but very, very more times than not, they'll never go back to their idea. Yeah. They'll go to ours. Because we have taken it so far and so shocked that they're like, and so so again, give you credit for being creative. That's pretty fucking creative. That's yeah, yeah. But in that sense, I see how pathetic my idea is now compared to your craziest. So I'm gonna go with the one you recommend it's in the middle. In the middle. And it always works for us. But again, it's never hurt us to show them that concept. No, it's so and I think we always need to keep that going. I think so. I think that's I think everybody should embrace them. Everybody should do that. It takes bravery. Okay, it really does, it takes courage. But this is something where designers have to push themselves to that level, right? They they have to for their own self-satisfaction, so they don't we don't feel like we're constantly doing the same thing over, but you know, it benefits the customer every time because they're gonna they're gonna see what what they're missing out on. Exactly. And generally, it forces them to reevaluate and elevate you know what it is that they're the choices that they're making. So it's a good thing. It is, but it takes courage. It does. Okay, yeah. I got I got I got five things here, okay, that people need to ask themselves. Okay. I call this a the courage audit, in all fairness. Oh, a courage audit. No, and all the minutes, right? It's like these are things to just constantly go back and and ask yourself when you're doing designs, right? Like, am I creating something that's memorable or am I just creating something that's approvable? Okay. Because again, we we fall into that category. It's like, oh, I'm never gonna show them that because they're never gonna go for it. Right. But you need to show them what else there is out there. Number two? Number two, okay? You need to take a look at yourself and figure out where you've become safe versus where you've been pushing ideas, and not just for the customer's sake, but for your sake as well. Right? Because oftentimes when we go into that safe zone, we're gonna repeat that safe zone, okay? The way we work, how we pitch, what we pitch. You're never gonna grow if you're not willing to push yourself, let alone push the ideas to the customer, okay? So again, you gotta look, you know, where you're being safe and where you're actually pushing. Okay. Number three, okay. When you're looking at inspiration, okay, this goes back to are you developing your own taste? Okay, or are you just collecting techniques to replicate? Okay, and this goes back to that, you know, are you looking for inspiration or are you just looking for confirmation? Okay, so you have to think about this, okay? Whatever you're looking at, okay, is it taking you to a new direction, or is it just solidifying what you're hoping, you know, to feel, to see, to make yourself feel better, that the shit that you're doing, you know, is is the safe option. Okay, everybody else is doing that.

SPEAKER_00 26:19

Everybody's doing that, so I'm on the right track.

SPEAKER_01 26:21

Yeah. Um, are you looking at social to build confidence in yourself or just to chase validation that what you're doing with everybody else is correct, okay? Deep. And last but not least, okay, when was the last time that you defended the unpopular decision? When did you push the old spice ad? Okay. When did you push the rotting Burger King hamburger? Okay, that far out. It doesn't mean you have to have a war out with the customer. Right. But you do have to be able to defend an unpopular idea. Yes. Why you chose it, you know, what it could bring, what it could mean, doesn't mean they have to go for it and don't get bent out of shape if they're not. But if you can't defend it, well, then you're not really doing yourself any favors with this, right?

SPEAKER_00 27:06

Yeah, yeah. You you yeah. If you're gonna you don't have you can't back it up, then why is it here in the first place? You know what I mean? Like, why am I looking at this?

SPEAKER_01 27:14

Honestly, if the future belongs to safe work, okay, plain and simple, AI will kick our ass. It'll win. Okay. Yeah. If if the future does belong to courage, if you're willing to try something, be a little brave, okay, then you know what? I think humanity still has a chance. I do, I do, I I, you know, but again, I think this is the only way it's gonna go because the pace that AI is doing shit right now, again, guys, I'm not an AI bro, okay? It's real and it's happening, and we are using it more and more and more in our agency every day. Yeah, okay, every day, like all the time. Shit. The other day we couldn't even we couldn't find an image that we wanted. Yeah, okay, which is ridiculous. And then all of a sudden, somebody else, not even me, was like, hey, I'm just gonna create it in chat. Somebody who doesn't even use chat that regularly. And she killed it. Wow. Well, apparently she doesn't use it that often, but I think she's gotten a lot better. And again, and then and then when she needed a different format, she prompted it right up, she got the perfect image. Boom. We don't even I'm starting to wonder if it's quicker to now just create all these images instead of looking through Adobe Stock or or anybody else, and Vado, whoever else we're using.

SPEAKER_00 28:26

Yeah, because most of the time most of the Adobe Stock is A. Yeah, yeah.

SPEAKER_01 28:33

So true.

SPEAKER_00 28:34

Yeah.

SPEAKER_01 28:34

Yeah. But again, I think being brave, being courage, pushing yourselves to be human, although we're gonna hear a lot of can you give me the easy button? Can you give me a safe option? We're gonna hear that. That's God knows I've I've heard that a lot. Yes. We also have people appreciating that wild card option.

SPEAKER_00 28:50

Right.

SPEAKER_01 28:50

And that's what kind of makes us feel that yeah, we're what we're doing is actually right.

SPEAKER_00 28:54

So, young David Carson, you're out there somewhere, buddy. You're out there somewhere.

SPEAKER_01 28:57

Keep going, man. Keep pushing yourselves, young David Carson. All right, everybody. I hope you guys got something really cool out of this. Don't forget, our annual survey is going on right now. Yeah, you got a chance to win a pair of AirPods, and we're also giving away 10 pieces of swag. So you also have an option to get one of 10 swags. So please sign up. The survey is in our profile. It's probably gonna also be on this post, and you can find it on any of our profiles. All right, so fill it out. Help us identify what it is that you want to learn and want us to talk about in the future. Yeah. All right, nice. Check out the newsletter too, it's awesome. And their newsletter, anger management for designers. Yeah, it's always a good read, right? It's great. My name is Maximo. My name is Sean.

SPEAKER_00 29:38

Stay creative, and stay angry.