The Angry Designer Graphic Design, Freelancing, Branding & Creative Business Podcast

The Design Skills That Will Make You Irreplaceable in the Age of AI

A Graphic Design Podcast that cuts through the industry bull to help frustrated Designers charge what they're worth and build rewarding creative careers

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0:00 | 30:21

The biggest threat to graphic designers isn't AI.
It's believing that getting faster means you're getting better.

AI has given every designer more horsepower. But tools don't create great designers. Fundamentals do.

In this episode of The Angry Designer Podcast, we're breaking down the 5 Design Skills AI Can't Replace and why they're becoming even more valuable as AI continues to reshape the creative industry.

Whether you're a freelance designer, in-house creative, or agency designer, these are the skills that separate professionals from prompt operators.

In this episode you'll discover:

- Why speed isn't the same as skill
- The 5 design skills AI can't replace
 - How great designers think differently
 - Why fundamentals still beat shortcuts
 - How to future-proof your design career

If you're serious about becoming a better graphic designer (not just a faster one) this episode is for you.

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SPEAKER_03

Have you ever stepped back and realized how easy it is to feel like you're becoming a better designer? I mean, all it takes is an AI tool, a plugin, a new shortcut, and suddenly your work's faster, ideas are coming easier, and everything feels more efficient. But are we actually getting better? Or are we just getting better at using the tools to do the work for us? Because there is a big difference between a designer who's actually improving their skills at design and someone who's borrowing somebody else's skills. In fact, the better these tools get, the harder it becomes to tell the difference. And if we're not careful, we're gonna mistake speed for actual design ability. In this episode of the Angry Designer Podcast, we're tackling this dangerous trap right here that's fooling more designers than ever before. But before we dive in, this is the final week to complete the annual 2026 Angry Designer Listener Survey. We're on a mission to make this the most valuable graphic design podcast in the world. And this is your chance to tell us more of what you want, what you don't want, and help us shape the future of this show and the products. Plus, you'll be entered to win some swag and a pair of really cool AirPods. Just hit the link in the show notes or up in the profile or on Instagram or website before the survey closes. Let's go.

SPEAKER_01

Welcome. How's it going, Mr. Speed? I know fast, a little fast, a little heavy-footed, that's for sure.

SPEAKER_03

There is something cool about like racing your car though. Yeah, I'll bet. So, like for real. So, like last week, um, I was fortunate enough to um, you know, go to a racetrack with my car, right? With my nice pass car. Nice. And um, you know, and it was it it was such a crazy experience, okay? And and and I want everybody to try that if they like this kind of world. But, you know, there's something to be said about like going like, you know, 190 kilometers an hour on a straightway and slamming on your brakes and then turning your car to get around this curve that goes, needless to say, you know, it's it's it's one of the scariest things. Yeah. I guess you know, and every time I do it, I just I white knuckle it and I'm fighting with this the car fights you back because you got G forces and it's pushing you this. Anyway, needless to say, you know, um, my first couple laps were horrible. Oh, they that they were so far off of what I was even remotely close to doing last year. Horrible, right? Jeez, and um, and again, because I just went in full power. I've got a fast car, and I was just like giving her 100%. And I am literally fighting every second of this thing. And I was just getting frustrated. So I got off and I'm like, what the hell am I doing? And even somebody else was like, Yeah, man, you were all over the So here I am looking like an idiot. Like I'm looking like some dude with a nice car who doesn't know what the hell he's doing.

SPEAKER_01

I'm like, I do know what I'm doing. I can drive.

SPEAKER_03

I can, I can. So then I was like, you know what? I'm gonna lay off the pedal, okay, and I'm gonna focus on the fundamentals. Okay. I am just gonna focus on the basics. I'm gonna make sure I get into the turns earlier. I'm gonna make sure I exit the turns better, right? I am gonna focus on the lines, not just the power blasting through everything. Right. Soon as I did that, okay, my whole game changed. Okay. All in a sudden the car's not sliding, okay? All of a sudden, I'm not scared to hell. You're not fighting as a much. I'm not fighting it, right? And by doing this over and over again, okay, focusing on the right parts, not just the raw power of this whole experience, I ended up getting the best times I've ever gotten. Like, I mean, I'm talking like somebody who's been doing this for 10 years, and this really is only my second year doing it. Yeah, yeah, right, to the point where not one, not two, but several people by the end of the day, like just a topic conversation, like, dude, you're you look good out there. Killed it there. And I'm just like, interesting. Wow. And the funny part is it was just it had nothing to do with the raw power of the car, right? It was just working on the fundamentals. Right. And that's what I was just like, holy shit, I have to talk about this today because I kind of feel it is a perfect uh metaphor, you want to call it to what to what's happening? What's happening right now because again, okay, AI is here, right? And I know everybody rolls their heart or their eyes, it's always another topic, right? But the reality is AI's just given almost everybody, you know, more horsepower. That's right. It was like me first going out to the track. Yeah. It's given everybody, whether it's somebody who just starts out or somebody who's been doing it for 20, 30 years, okay. It's given us all this incredible amount of horsepower, okay? But it takes more than just horsepower to actually be a better designer.

SPEAKER_00

This is exactly it. And it was yeah, go ahead. AI gives us the straightaway. Well, but they're corners. Well, with AI, right?

SPEAKER_03

We have to navigate. Well, we have to try to, and and I mean, what's happening is people are white knuckling it. People are and at first glance, you think that you know you're doing great. Yeah, because you're on the straightaway. Right? And and but the reality is when you come up to that turn, yes, you don't if if you're not able to finesse this, yes, okay, and put the actual fundamentals in place, okay, you're really just you you're just part of the noise. You're fighting it. Exactly, right? See, because I think what's AI's done is it's it's given everybody this incredible amount of production horsepower. Yes. Okay, and now, you know, designers can produce more, you know, more what looks to be high quality work, okay? High quality looking work, yeah, stuff that maybe would have taken us days in Photoshop can now be done in seconds. Yes, okay, and and at a higher volume of work, okay. So it's giving us that. But the challenge is, you know, speed doesn't necessarily equate to quality. No. Okay. People think it does. Okay. And I think that's the scary misconception with all of this, right? Interesting. Just because now all of a sudden the bottlenecks were moved to production. Yes. Okay, it doesn't all of a sudden make you a better designer. No. Okay. And and I think people are really losing sight of this in this thing, you know, and in this whole experience, right? Yeah. Again, just because what you know, what now took us days can be done in hours, doesn't mean I'm getting any better if I just take what it gives me and just hand it over.

SPEAKER_00

And just, yeah, yeah, exactly. But uh we're not doing that. Well, no, we're not. People aren't doing this. Well, no, I hope. Uh they are. But this is the thing. It's it's the the the lesser designers, I will, I will call them. And I've seen all this kind of stuff. It looks the same. It looks like the same people are doing the same thing. It kind of does. You know what I'm saying? Like the and you could tell the designers that know what they're talking about and what they're doing.

SPEAKER_03

Well, and when they're actually applying good design fundamentals. Right, which we've seen here a bunch of times. Absolutely, right? Yeah, yeah. Because again, it's, you know, so many times. Okay, you know, I uh using it has saved us hours. It's but you know, and again, and it's it's helped us create some really great stuff that for a pitch would have taken us like two three days to just get for a pitch, where now it's like with the right inputs, with the right clarity, and then putting it into the right format, we're now killing it with this stuff, right? But again, it it didn't make design any easier. AI is not making design any easier. What it's doing is it's making bad decisions happen faster, right? What I wanted to cover, what I wanted to talk, okay, is really go over these these fundamentals of design that just because AI is here, it doesn't mean that we can lose these fundamentals that you know we bring to the table as designers, right? So I want to talk about five skills that AI can't actually drive for you. Okay, they're still part of who we are and how we use all this extra horsepower towards what we do, right? Like, for example, okay, designer skill number one, okay, that designers still need to embrace, okay? This is the ability to see, okay. And I know this sounds weird.

SPEAKER_00

Hear me a blind designer, I guess maybe might not be.

SPEAKER_03

So it's like this isn't, you know, designers look all the time. Okay. They look at shit. Yes. Okay, but they very rarely see the bigger picture. I'm on this car, I'm in this car, I'm turning, I'm like, hey, I can see this corner, I'm giving it, I'm doing, but I didn't step back to see the bigger, the bigger picture. Right. That I was just trying to horsepower my way across the whole track. Right. Okay. You know, we, you know, inherently look at, you know, how hierarchy, yes, layouts, you know, font choices, this, that, right? We see all that, right? And that's fine. But that's not necessarily seeing. That's that's more just looking at the composition. Right. When I'm talking about seeing, I'm talking about being able to step back and actually notice things that people don't notice, okay? Like, and and what I mean by this is, you know, we had a pitch last week, and um, the, you know, the customer gave us their brief, and their brief just sat wrong with me. It was really, there's a couple points that were contradicting each other in the brief, right? And, you know, after reading it, it was like an aha moment. I'm like, oh my God, they're asking me for A, but what they really need based on the list of shit is B, right? I was able to see through what they were. Some designers would have just looked at the ask and been like, done. Right off the bat, yeah. No, right? So, you know, the quality of your solution, okay, is really limited by only the quality of what you can see. Okay. And if I would have taken, you know, what they asked for and just looked at that and delivered that, yeah, I would have delivered something that was great. Yep, yeah. But it wouldn't have been, you know, the bigger picture. It wouldn't have been as effective as what. And let me tell you, when I pitched it and showed it to them and kind of showed them, this is what you said, but after I put all this together, this is what I think you mean. They were like, ah, I love it. You were so right, and it just changed the whole trajectory of the project, right? So again, AI has absolutely no idea what actually matters. No, okay, it just knows what exists. Yeah. So if you type in a prompt that you need this, it'll deliver this for you, okay? But you know, designers, we need to be able to see past, you know, what's actually there, what's asked for, what's effective, and we need to almost see the bigger picture because again, there's so much more to the project than what meets the eye. Yes, absolutely. Um, I think there was a neat phrase that I read that said, seeing, you know, comes before solving. Ah. Okay. And in order to actually solve problems, okay, you need to be able to step back and see the bigger picture. See the big picture. Okay. And that's, and again, just like the racetrack analogy, just like this project, okay. If a designer can't step back and see what the bigger picture is, what the asks are, you know, what the deliverable is, what the call to action is, what that action is, you know, the intent of the end action, okay, you're always just going to be delivering superficial shit that AI will give you.

SPEAKER_00

Yes, yes. Wow. So interesting. So that's seeing. Seeing. I know. It sounds like it's yeah, I get it. I get what you're saying now. And and something like that, that kind of an instance. You're right. AI could never ever, AI would just do what a low-level designer would do and crank out the very first. Exactly. Exactly, right?

SPEAKER_03

And here you go.

SPEAKER_00

There you go. This is what you asked for instead of reading between the lines.

SPEAKER_03

Exactly, exactly. Okay. Skill number two, okay? Choosing. Okay. And I know this sounds crazy. Choosing. Oh, how important is choosing in our world? Okay. So AI is now, you know, this horsepower that basically can create an infinite amount of options for us. Okay. You want something in a different style and a different sense, you know, different colors. It'll just generate these for you. And I suspect that, you know, AI is going to affect more the tools that we use than the role that we have. Right. Okay. And I think that what'll happen is it'll just kind of like encapsulate everything a designer does hands-on into, you know, prompts and edits in the future. Okay. Right. But the thing is, okay, you know, you need to be able to look at all this selection of stuff and be able to pinpoint what actually works and what doesn't. Just because it it can produce 10, 20, 50 options in an hour, doesn't mean that you should be presenting every one of these options, right? Clients don't actually pay you for options. They they're paying us to make decisions that best, you know, um uh suit the project that they're asked, that that that actually, you know, do what the customer asks us to do. That that's what they're counting on us for. Yeah. So if a designer was to be like, oh, look, these three options are great. Here you go, customer. Yeah. And none of them are on on target. Oh, what exactly have you just done other than wasted the client's time and wasted your own time? You know what I mean? Yes. Yes. You need to be able to choose that strongest concept, right? They'll want the strongest message. You need to be able to make the choices to change that message if you have to. You need to be able to, I kind of feel like I'm fortunate because as kind of the creative director here now, right? Um, I, you know, see often many people's works, you know, through the course of a day. And then they'll send me different concepts. What do you think about this? What do you think about that? Right. Yeah. And I am training myself to be like, no, yes, this is why, right? And kind of like being able to choose the best, the best, the best of what I'm being presented on a regular basis, right? Yeah. So I'm kind of acting as, you know, almost AI. Well, everybody else is the everybody else in the bullpen is the AI throwing me the concepts, and I'm like, well, no, yeah, I like this. Yeah, yeah, yeah. So it's like, you know, for the longest time, I think designers, you know, used to struggle with you know creating options. Yep. Yes. Well, no, those options are going to be created for you, you know, in abundance. So I think the next struggle that they're gonna have is to figure out how to choose. Selection. Exactly, right?

SPEAKER_00

Because I think that that's actually that's actually uh a process on its own. Exactly. Because you're not ever, I and I don't think you're not ever gonna send 50 things to your client. So it's it's here's 50 options for you. Just pick, take your time, pick whatever one you like. It's a matter of you have to decide to kill options. Yes, exactly. This one doesn't work.

SPEAKER_03

Exactly, right? And again, I think you know, this this whole volume abundance, the fact that AI is is is you know able to create all these things is gonna be where the value is where designers have in the future because customers aren't gonna know. No. How many times are customers creating something in AI saying, this is great, use this, and we see it, and you're like, dude, this isn't gonna work at all. Yeah, right? They can't make those decisions because they're stopped at the beginning when their eyes are all like glossy and they're like, ooh, this looks so pretty. Yeah, we're the ones who have to decide if something works and why something works. So exactly.

SPEAKER_00

And it's funny too, not just I remember when we were at Creative South, there was a guy who he had a client who had had used an AI thing. Do you remember? Yep, I do. And the client himself was kind of like, well, it's okay. Yeah. You know what I mean? Like what he created himself using AI. What he did using. So he knows that AI still wasn't hitting it on the mark, and then we saw whatever the designer did and and took it to that next level. And he killed it. And he did. It was amazing.

SPEAKER_03

He simplified it, it was amazing. Cleaned it up. He he got rid of all the you know, the extra actually this this this actually is perfectly leads into the next point.

SPEAKER_01

Oh, that's it really does, right?

SPEAKER_03

Because skill number three is simplifying. Oh, here we go. And that's that's what he did. That's exactly what he did. The concept was there. The concept, the idea, the customer had the right idea because what the customer did is I want this and I want this and I want this on a logo to go on the back of a leather jacket. Yeah, right. Yeah. He asked for 20 things, and then and then the designer was like, whoa, whoa, whoa, whoa, whoa. You know, I like where you're going with this on a high level, but you don't need this. Yeah, let's simplify this by adding this, getting rid of the 30 drop shadows that AI added, and as embroidery, it's probably not gonna work, right? And he cleaned it up and made it a stronger concept because he made it simpler. Yep. Okay. Yep. Clients will always add to a project. Okay. Designers do this. Yeah. AI does this. Yes. Okay. You ask AI to come up with content for an ad. If you don't give it any you know good parameters, it's gonna give you a headline that's like two sentences long, yeah, a subheadline that's a paragraph long, it's gonna give you three paragraphs of copy and barely give you a call to action. And this is for a digital app. Right? And and this is the thing, and clients act the same way. They're like, oh, we need to mention this. This has to be in here. This has to be in there, right? Oh, limited feature. Oh, and in the future, we're having this sale. So put a teaser on that and also put something in the corner about limited time only. This this is AI and clients all suffer from FOLO, which is fear of leaving out. Leaving out. Okay, and they think that they're gonna leave out that one important element that's gonna make the difference. Exactly. Even though what they've done is they've now taken this idea and killed it. Yeah. Because they just so again, you know, AI creates complexity. Yeah, okay. And that's what AI does, just like customers. It just does it in such a crazy pace that, you know, people just assume it's right. Yeah. But the reality is the designer is the one who has to be able to, he has to create the simplicity. Yes. Okay? Yes. And we know true simplicity is achieved, you know, by taking away just enough to get that message across. Yes, okay. Really, if if what you're creating can get across one solid message that somebody will leave, understand that, and act on, yeah, you succeeded. Yeah, right? It's our job to simplify it so people understand what that message is, what we're trying to achieve. Yes. Not by jamming everything in there. Holy cow. Yeah. Yeah. This is the world that we live, for sure, right? Yes, exactly. This is like the Microsoft world where everything is a feature, right? Jeez.

SPEAKER_00

Not a bug, yes. All right, skill number four.

SPEAKER_03

Okay, okay. Really important that designers are able to focus, okay? And what I mean by focus is focus on what matters most. Okay. I was trying to attack that first track with all vigor. Right. Tons of horse. Hit it hard, hit it hard, hit it, pass hard, hit, hit break hard, exit hard, you know, like just hit everything hard. Yep. That wasn't gonna work. Nope. Okay, because I was trying to do it all at once. Oh. And what I did then is I stepped back and I started focusing on things piece by piece. Started focusing on the line first, then I started focusing on the breaking to get into the line, then started, you know, working on accelerating out of that curve. Okay. But it only worked when I was able to focus on each thing one at a time. At one time. How many times have you looked at something and there was so much to change that it's like you had no idea where to start? Yeah. And you know, you'd adjust this, adjust this, adjust this, adjust this. And it's just you're adjusting way too many things at the same time. Yeah. That really, it's like an hour or two later, you you you're no further on than you were when you started. Exactly. So, designers, okay, we need to be able to focus on the things that matter at the right stage. Right. Okay. Right. Start off at hierarchy, okay? Fix that part first, then move on to the font selection, right? Then move on to the spacing, then move on to the copy portion, right? Yes. You need to be able to kind of take this giant mess of whatever's AI's given us, okay, and usually that's coming from the customers, and be able to focus on the right parts at the right time and whittle this down, okay? Because every we know what every every every project has. I mean, the elements are all the same, but you can't fix them all at once at the same time. Exactly. Right? And so that's that's a skill on its own that AI hasn't figured out how to do it. God knows customers have no idea, right? I think the best designers know what to focus on at what time during a during anything, during any project, a pitch, a presentation, all of that, right? It's not about fixing everything. Yeah. It's about fixing the right things in the job, right? And that's the difference, right? Great designers know what to fix that matters the most, okay? Where average designers or new designers, okay, treat every part of something as a priority. Right. And that's the difference. Yeah. So Yeah.

SPEAKER_00

Yeah, every um every young designer or or not a seasoned vet would do exactly like you did in the in those corners and just hit everything all at once.

SPEAKER_03

Hit everything at once. Which that never works. I sometimes see that online. I see these YouTube um, you know, videos of how I created something, and it's hilarious. Because they'll like adjust this, then they'll adjust this, then they'll move down here and adjust this corner, then they go back to the top corner. And it's kind of like a puzzle that they're putting together. And it's nauseating no more because there's so many damn moving parts on here that you have no idea what to focus on. Yes, yes, because they're not, they don't know what to focus on. Exactly.

SPEAKER_02

Building it. Adjust this a little bit. Then they'll bring down the size. This moves this. Well, it still doesn't look good.

SPEAKER_03

Let me change the kerning. No, that's it. Okay, well, maybe that's not the problem. The problem is on this corner. Right. And they shoot over to the corner. They move the logo around a little bit. They do. Dude, it's like you can't do that. You gotta be able to focus on what matters at the right time. Not everything at once, for God's sake. All right. And skill number five, that I think is um ultimately, you know, probably one of the most important ones that we're all gonna have to deal with in the future. Okay. AI is going to be able to deliver everything to us. Okay? There's no question. It will, it will, okay? And we're gonna end up having to use AI content, whether you want to or not, at some point. Right. Okay. But the thing is, can you defend what you decide to use that's been given to you from AI? Okay. So, you know, I put something in, I've tried AI many times, right? And you know, it's part of our process, right? But God knows what it gives me isn't necessarily right. Okay, oftentimes it's wrong, sometimes it's bad, sometimes it's horrible, right? But the thing is, sometimes it does actually come up with something pretty decent. Exactly. Okay, if I can't take that and defend why I'm using that to the customer, well then I don't get any of the credit that got to that point. Okay? Because oftentimes, you know, I've I never one prompt gets me the final never. Never, never, ever honestly ever. Okay, but the customer doesn't know that. That's right. Okay, they don't know that. So I even if it takes me 10 prompts, plus some photoshopping, plus some adjusting here and there, and then okay, once I have it, I have to go defend it. If I can't defend that, yeah, the customer thinks I just single prompt, got that, put it in there, and then just my worth. Yeah, yeah. Right? So that's exactly it. AI, you know, AI can't go to a boardroom and defend a piece of work. You have to do that, okay? That's your job. You have to be able to say, this is what we chose, this is why we chose this, okay? Not, oh, I don't know, AI cracked it out, and we thought it looked pretty good. Yeah, let's go, right? It's good. Doesn't it do what you want? We have to be able to explain why we made those choices, you know, and and what we're presenting. Because then this way, all of a sudden, it takes the onus off of what AI is producing and back to what you're choosing to show. Yeah, and that's the difference. Okay, AI produces, we are choosing to show something. Nice. So that's a huge difference, right? Because again, it's not a matter of just being able to come up with the best prompt. Yeah, it's it's it's about like, you know, choosing the right idea, defending that right idea, right? And then presenting that idea to the customer. Exactly. So so you know, I'm uh honestly, what I've said here isn't uh groundbreaking by any means, but I think it's just taking things back to a very basic fundamental what designers do before AI. Right. Okay. And now, you know, whether whether it was we were looking through stock photography and choosing images, whether we were looking through vector libraries and pulling some stuff down, whether, you know, we created uh an infographic and and you know, and then we pulled elements from three or four different sites to create it, right? Like designers for years now have been, you know, piecing together things. We have AI is just now doing it at a crazy pace. Exactly. Okay, but again, pull it back to our fundamentals of you know what exactly it is that we do, and it makes it it makes our whole job of presenting and and accepting and growing so much easier.

SPEAKER_00

Yes, yes. Exactly. And when you understand the fundamentals, uh AI is a good weapon to have in your you know, like you can you can use that properly.

SPEAKER_03

Yeah, absolutely. If you can use that properly. If you can use it properly. Yeah, yeah. Absolutely. I again I learned my lesson, you know, going almost 200 kilometers an hour down a straightway, right? And it really it it really wasn't about more power. Yeah, yeah. Right? It wasn't again, it it I didn't, but I didn't realize it until I stopped focusing on the damn power and started focusing on just just the fundamentals of it all. Yes, right, and that was the biggest change. Okay, and so and and that is exactly where designers are right now, yeah, right? Because again, everybody right now has the exact same horsepower as one another, right? But that doesn't necessarily mean if everybody's everybody right now the way I see it is chasing more horsepower, right? They're looking for the next AI tool that's gonna make their life easier and better. And Adobe's offering new AI tools, and chat's offering a better AI image generator, and then you've got Claude now coming up with cloud design more design. Everybody keeps chasing all these AI tools, but it's not the tools that we need to be chasing, okay? Because again, they're just frickin' tools, they're just the horsepower of it all, okay? You know, and again, nobody's gonna become a master designer using AI. True. Okay. The designers are gonna be the ones who can basically take what AI gives us, make the decisions, make the calls, okay? You know, present what's most important to the customer and going back to the you know, their own fundamentals and presenting that, okay? Because that's the shit that AI can't do. Exactly. Okay, and as long as we own that part of the process, yeah, okay, we'll always have work. Always have a job. Always.

SPEAKER_00

Yeah. And we'll always make it through those corners.

SPEAKER_03

Oh, we'll always make it through those corners without fighting everything and jumping.

SPEAKER_00

Yeah, white knuckling it. We don't have to do this.

SPEAKER_03

Yeah, yeah, yeah. It was a fun experience. Yeah, Jesus, man. Holy. You know what's funny? Good for you. Once I did slow down, yeah, okay, yeah, and I attacked everything properly, I wasn't scared at all. Not like I was, okay. Of course, there's adrenaline running through your system, but I wasn't like terrified for my life that I was gonna flip my car over, like, you know, 30 rolls or anything like that.

SPEAKER_01

Jeez.

SPEAKER_03

Oh my god. Well, yeah. Guys, I hope you enjoyed this episode. Please don't forget, right now we do have our survey, our annual survey coming out. We are giving away a pair of AirPods. We're also giving away 10 pieces of swag to, you know, 10 other designers who fill out the survey. And again, it just allows us to create content to give you guys what it is that you want to hear more about. Whether it's car to or maybe some design work. Needless to say, the link is in our post. The link is up in our heaven, it's in our profile, it's on our website, it's it's everywhere we are. So just give it a quick look and please fill out this survey because it would mean the world to us.

SPEAKER_00

Yes.

SPEAKER_03

All right, yes. With that being said, my name is Matsum. And my name is Sean. Stay creative and stay angry.