Changing a logo can be a big deal. It's not just an image, it's the face of a brand. It's how customers spot you in the crowd. And way too often, new logos are received with rejection, screams, and genuine anger!
But hold on, logo change doesn't always mean an extreme makeover!
In our experience running zfactor, we're all about the "Logo Trinity", 3 degrees of a logo makeover.
So how do you know which one is best for your client? What's the best way to pitch a logo change that won't leave them running for the hills?
This week, on The Angry Designer, the bold Canadians pull back the curtain on their tried and tested methods, and uncover their three degrees of a logo change.
In this not-so-angry episode, the guys cover topics like:
- Tell tale signs your customer needs a new logo
- 3 Degrees of a logo change
- How the Trinity of logo change helps you and customers
- How to pitch a new logo
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Whether you're a seasoned pro or just starting out - printing is something that every Graphic Designer should be clued up on. It is the basis of where so many design principles come from, our history, our future? So why have Graphic Design Colleges failed to teach even the basics? With print making a HUGE comeback in all areas, are Graphic Designers being short changed in their schooling?
In the firing line this week - 10 things Graphic Designers NEED TO KNOW about printing.
From the classic charm of letterpress to the mind-blowing wonders of digital, get ready to dive into the colorful world of print. In this episode of The Angry Designer, the pulp loving purists take you through their Top 10 guide, Graphic Designers must-know about printing.
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Infographics are the RockStars of visual communication.
They combine the power of data, the sweet sweet melody of storytelling, with a performance of stunning visuals into the 2nd most powerful visual communicator (next to video).
But with so many horrible examples out there, how do you ensure your infographic will deliver a legendary performance?
This week on The Angry Designers the gents explore infographics and why they've become so popular! In this episode, the bearded duo cover topics like:
- Why are infographics so popular?
- Problems with current infographics
- Advantages of using infographics
- The different types of infographics
- Process to create an infographic that Rocks!
At the end of this episode, you'll be running out to find the next project that can take advantage of an infographics.
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Graphic Design has become plagued with the oversimplification of brands, referred to as Blanding, resulting in Graphic designers feeling uninspired, bored & lacking creativity.
Get ready to break free from the monotony of oversimplification, and discover a creative solution that breaks the mold and commands attention! Return the creativity back into Graphic Design with Maximalism!
Join the oh-so progressive Angry Designers as they explore the vibrant world of Maximalism in branding & Graphic Design, where complexity reigns and creativity knows no bounds. In this episode, the ever so inspired Canadians cover:
- the current state of blanding
- defining Maximalism in graphic design
- compare Minimalism to Maximalism
- benefits of using Maximalism in graphic design
- 9 tips for Graphic Designers on how create a Maximalist design
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There is so much to LOVE about being a Graphic Designer. So we thought that LOVE deserved its very own episode 🙌.
We've scoured the depths of Reddit and pulled out some of the most inspiring quotes from fellow designers, talking about what they LOVE about graphic design.
From designing and presenting to problem solving and attitudes around the space , join the bearded gents this week as they delve into what makes this career & industry so damn amazing!
This episode will have you laughing, learning, and falling even more in love with graphic design than you already are (if that's even possible).
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Your Personal brand as a Graphic Designer is like a fingerprint that sets you apart in the crazily competitive Graphic Design industry. We used to think that personal branding was nothing more than a buzzword - but the truth is, developing a strong personal brand can be a game-changer for your career!
Not only does it help you stand out from the crowd and attract kick-a** clients, it also allows you to inject your own authentic self into your work - something you NEED to do if you want to get ahead in this game.
Join the Angry Designers tomorrow as they pull back the curtain on personal brands and how embracing a personal brand helped Massimo shape zfactor into the successful agency it is today. In this episode, the guys will cover:
- What is a personal brand
- Differences between a personal brand & company brand
- 5 reasons why graphic designers NEED a personal brand
- Steps for a graphic designer to create a personal brand
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Brandmarks (or abstract marks) are redefining the way we approach logo design. They are designed to be instantly recognizable, memorable, and adaptable across a number of platforms and mediums - exactly what you need in a digital world
As far as logo design, how do they stack up against Wordmarks and Lettermarks?
Why do the modern-day logo giants like Draplin, Allan Peters and James Martin emphasize Brandmarks in their work?
In this episode of The Angry Designer, join the bearded behemoths as they try to tackle the future of logo design: Brandmark vs Wordmark vs Lettermark? In this episode, the gents cover:
- What is a logo
- What is a Brandmark, Wordmark, Lettermark
- Strengths and weaknesses of each
- Aaron Draplin, Allan Peters, James Martin
- Brandmark Logo design process
By the end of this episode, you'll have all the information you'll need to present different Logo options to your clients, and being able to recommend which they should go with. Cha Ching!!!
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Do you feel like the graphic design industry is driving you insane? Are you on the brink of burnout? It's no secret that the job can be high-pressure and demanding, but what happens when that pressure becomes too much to bear?
You're not alone.
Join us as we break the silence and start a much-needed conversation about mental health in the design world. In this episode of the Angry Designer, the bearded brutes tackle the taboo topic of mental health in graphic design head-on.
Sharing their own struggles, Massimo & Shawn offer no-holds-barred insights, and even offer up some practical tips for staying sane in a high-stress industry.
If you're a designer struggling with anxiety, stress, or burnout, this is an episode you can't afford to miss.
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When you think of Graphic Design, Bruce Lee might not be the first person that springs to mind, but the guy was (and is to this day) a legend.
His dedication to his craft and philosophical ideas changed the landscape of martial arts, and so much of what he stood for translates to the world of graphic design!
In this episode of The Angry Designer, join the bearded brutes for another kick-a** episode where they explore what we, as Graphic Designers, can learn from the great Bruce Lee, and how to Design like Water. Through this episode you will discover:
- similarities between the arts
- the importance of simplicity
- Self expression and being true to your nature
- Adapting to change
- Dedication to your craft
and many more philosophical sayings
By the end of this episode, you will sing like a cat when you design like Bruce!
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This week we’re back with MORE from our awesome conversation with the iconic Logo Creator, Brand Artist, Badge Master and Graphic Designer Allan Peters.
MORE of his insane career
MORE advice for designers
MORE on his upcoming book
…and one CRAZY story that left us speechless.
Catch the second part of our awesome conversation with Graphic Designer, Allan Peters.
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With a Graphic Design career spanning over 20 years that has included small agencies, large agencies, in-house at Target to then becoming one of the most recognizable brand and badge designers of our time, Allan Peters is one of the most influential (and humble) Graphic Designers in the world today. Period.
Be it for his appreciation of historic designers like Paul Rand, to his passion that has carried him through the most insane times, Allan Peters is a true gentleman who has firmly cemented him as a giant in the graphic design space.
Now releasing his first tell-all book on his process later in 2023; Logos That Last, we were SO excited to chat with Allan about his life, his insane career and what the future holds.
Join the Angry Designers as we talk career, design, life, influence & Draplin with Graphic and Brand Designer Allan Peters.
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From reduced stress & increased productivity, to unlimited creativity, a Graphic Designers workspace directly reflects creativity!
While some of us might thrive in the local coffee shop or a shared hot-desking workspace, others need the routine and collaboration of a dedicated space that they can make their own.
Join the Angry Designers where they explore the importance of creative workspaces, and why it's all about achieving a creative atmosphere. In this episode, the Graphic Design Duo turned Interior Decorators cover topics like:
- Creative Environment vs Creative Atmosphere
- Benefits of having a dedicated workspace
- Key Components of a good workspace
- Building your space
By the end of this episode, you'll be running to your TV to watch HGTVs Hottest new Design Duo...not...just head to YouTube and that'll be enough.
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Arrogant, Pretentious, Toxic Graphic Designers - chances are you either know one, or have been one yourself at some point in your career.
Sure, it's easy to get cocky or overconfident every now and then, but if you're arrogant 24/7, YOU are the problem.
The truth is Arrogant Graphic Designers are tarnishing the design space and fuelling the stereotypes that a lot of us have tried hard to break.
In this episode of The Angry Designer, join the bearded gents for a fury-filled episode exploring arrogance in graphic design, why some Graphic Designers embrace it, and arrogant behaviours you should be aware of and actively avoid.
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Do you describe yourself as a Graphic Design Ninja? Pixel Guru? How about Creative Rockstar? If you do, stop. Just stop.
We get it, Graphic Designers are creative and having a fun or quirky job title can help you stand out…but it isn’t necessarily a good thing. More often than not, it is full of bad intentions and even worse repercussions!
In this VERY Angry episode of The Angry Designer, the guys discuss the Rise of Ridiculous Job Titles in Graphic Design and why they’re a problem within the industry, for employees and for employers. Follow along as the guys cover topics like:
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Bad Design Feedback from your customers - something that you can't escape as a graphic designer, but also something that can make or break the relationships you have with your clients.
Don't get us wrong, bad feedback doesn't always have to be NEGATIVE feedback, but it does mean the way feedback is given can be a WHOLE other sh*t show.
So how do you deal with sh*tty feedback, and how can you change the feedback your client gives you so you can improve that customer relationship long-term?
In this episode of The Angry Designers, the gents take you to school for some bad feedback 101 as they share their own experiences and top tips they've gained over the past years for combatting lousy feedback.
With all this new information in hand, this episode will leave you begging for some bad design feedback!
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Are you ready for even MORE Good, More Bad and More Ugly Truths of Graphic Design, Graphic Designers and The Graphic Design Industry?
Join The Angry Designers as they continue on their quest to uncover the three sides to Graphic Design that EVERYONE has or will come across throughout their career.
In this 2nd half of the popular episode, the dudes share their advice on accepting the Good, preparing for the Bad, and embracing the Truths of Graphic Design .
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There are three sides to a career in Graphic Design: The Good, the Bad, & The downright Ugly.
While we strongly believe there is no better career than being a Graphic Designer, the truth is that this industry is nuanced, and you’ve got to be ready to take a whole ton of sh*t alongside the good - and somewhere in there, you'll find the truth.
Knowing what to expect from each side of the industry and accepting the ugly truth can save you a whole lot of pain throughout your career and gain you a whole lot of reward!
Settle in for Part 1 of another epic Angry Designer two-part special, where the bearded brutes will be counting down 10 (of 20) of The Good, The Bad and The Ugly of Graphic Design.
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Renowned Graphic Designer Paul Rand's career spanned over 60 years. From humble beginnings to winning the heart of Steve Jobs, Paul Rands career was nothing short of legendary.
This week, we head deeper into the genius of Paul Rand, looking at his life, his work and counting down 10 pieces of career advice for graphic designers that are as current today as they were 50 years ago.
In this episode, they reveal more of the mastermind behind Paul Rand,
covering topics like:
- self-education
- personal branding
- embracing new technologies
and much, much more!
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A legend of the space with a Graphic Design career spanning over 60 years, Paul Rand's designs shaped some of the biggest and most memorable brand logos to date, including industry giants like IBM, ABC, UPS, ENRON, Westinghouse, and of course, the still to this day questionable NeXT 👀
There was a method behind Paul Rand's magic, and he used these methods to create timeless and enduring logos that have withstood the test of time.
Join the bristled brutes in this episode of The Angry Designer, as they pay homage to the legendary Graphic Designer Paul Rand, sharing his 4 key design principles and his iconic 7 step logo test, that was responsible for revolutionizing the world of corporate logo design.
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There are good logos, there are bad logos, and there are logos so terrible that they're amazing 😆
Twitter Blue recently came out of left field with THE most bizarre logo choice (like, seriously, how do you find words to describe that synth wave nightmare?!)
It got us thinking, what makes an effective logo? What type of logos do consumers prefer? Descriptive or Non-descriptive? 🤔
Spoiler alert - it may not be what you think 👀
In this episode of The Angry Designer, the bearded beasts launch into the topic of descriptive vs non-descriptive logos, taking you through the advantages, challenges and examples of both, and what a recent Harvard Business study has to say about it all!
This episode will provide you with such new material to present your customers that they will gladly throw an extra 10% more budget to your project!
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Are you ready for 15 more expert-recommended tips for Graphic Designers to increase their efficiency?
Learning to become a more efficient Graphic Designer can make a HUGE difference in your output, and in how much time you spend on the things that really make a difference to your career or business.
Last week, the Angry Designers dove into the first half of their tried and tested tips on how to be a more efficient graphic designer.
In this Sanford & Son inspired episode of The Angry Designers, the guys cover the 2nd half of 30 Graphic Designer Efficiency Tips. The bumbling brutes cover the areas of Design Projects and The Graphic Designer!
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The start of a new year is an awesome opportunity to look at how we can AMP UP our graphic design game over the next 12 months. This year, we're going to see a lot of changes in the industry, with new technologies, techniques, and even AI to contend with - you've got to be able to keep up or you'll get left behind. But who has the time?
One of the best ways to start? Nail your efficiency to GET more time!
In this episode of The Angry Designer, the dudes tell all their secrets on how to improve your efficiency as a graphic designer with tried and tested tips in 4 key areas of Graphic Design:
Operations
File Management
Graphic Design Projects
Graphic Designers
By the end of this 2 part series, you will be doing twice as much work in half the time! (well...how about more work, with less effort...lol)
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What does the future look like for graphic designers?
Is it fully reliant on AI? Will there even be such a thing as a human graphic designer?
The truth is, the graphic design game is developing at a crazy rate, and with new technologies emerging up all the time like ChatGTP or Dale-2, the future of graphic design is far from certain.
Join the bearded futurists for a deep dive into what the future looks like for graphic designers, and chat about how you can future-proof your graphic design career.
A new episode of #TheAngryDesignerPodcast drops tomorrow on Apple Podcasts, Spotify, Google and YouTube, or click the link in our bio to listen!
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That bizarre whiskey and chocolate fuelled period between Christmas and New Years can really throw a Graphic Designers creativity outta whack.
Your creative juices can feel TOTALLY drained after a crazy year of work, technology and clients. We all deserve a break, right?
While keeping your creative inspiration fresh throughout the festive season can keep you ahead of the curve when it comes to starting 2023 off excited and full of ideas, finding inspiration can be easier said than done!
In this episode of The Angry Designer, the gents share their tactics for finding (and staying) creative. This inspirational episode is designed to help you find ways to revive and recharge your creative inspiration over the holiday season without actually working.
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Graphic designers - treat yourself this year to the perfect gift!
It's the most wonderful time of the year - especially when you get a Graphic Design related present that is uniquely you.
But what gifts do Graphic Designers REALLY want? What things should YOU have on your Christmas list? Should it be something practical? Something funny? Or how about something that'll help improve your skills?
In this episode of The Angry Designer, join the festive fellows for their countdown of 20 gifts every graphic designer wants to find under the Christmas tree - or to treat themselves to!
As promised, our list and links below!
(BIG note: we are in no way sponsored, affiliated or making a penny on any of these gift ideas. They are completely unbiased except for the fact we love them!)
Shawns List
Staedtler® Mars® Technico 780 Leadholder
Sakura Pigma Micron Pen
DDC-012 "Factory Floor Issue Longhand Set"
Draplin Design Co. - Space Shuttle Poster Ki - 16th Edition
Booq Daypack
This Mug!
Desk pad
Wrist Support
Senneiser Headphones
Edifier Speakers
Massimos List
Old School pencils
Lamy Multi-Functional Pen
Rotring 3 in 1 pen pencil
Lapel Pin
Nix Mini Color Sensor
Logo Modernism
Fidget Toys
MasterClass
Pixel Art Wall Stickers
Desk Toys
Whiskey Tumblers
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