Our next episode of the OUTsights podcast sees things turned on their head! Our regular co-host Josephine Hansom becomes one of our guests, and Sabrina Trinquetel is joined by another member of the MRSPride team, Daniel Cunill.
We share a bit of #podgoss from the panel focusing mainly on being really happy the Pride celebrations were back in force this year, with some of the biggest turn outs across the country.
Our first guest Josephine wanted to highlight the important views of young LGBTQ+ consumers in today's world with a new report, what young people value in a brand, how brands can better fulfil their needs and how they are happy to speak out about wrongful actions than their straight counterparts. A piece motivated by her work with MRSpride and the report produced by a previous guest of the podcast, Magda Markowska at NeilsenIQ.
Our second guest Clare Woodward joins us from BT, to talk about the amazing work she did earlier in the year to pull together Best Practice guides for clients on Inclusive research. She was nominated as a MRS DI&E Changemaker earlier in the year and the judges said “Clare is helping to drive systemic change by harnessing the influence that commissioning clients have. The power of this cannot be overestimated - if clients are changing the agenda, then the agenda changes! The guidelines that Clare has led on are hugely beneficial and far from an easy undertaking.” She puts out a call for more people to share and feedback on these guides so they can continue to grow and get better. Send your feedback to her directly or info@mrs.org.uk.
We cover our #prideofthepods and news from #MRSpride, including our next event on the 15th September.
Our Hosts:
Daniel Cunill (he/him) - Director of Market Research UK & Global Head of Mobile at Bilendi-respondi
Sabrina Trinquetel (she/her) - UK Sales Lead at Measure Protocol, the fastest way to access behavioural data
Our Guests:
Josephine Hansom - Head of Youth, Savanta
Clare Woodward - Enterprise Insight Manager, BT
Get in touch with us:
LinkedIn Group: https://www.linkedin.com/groups/9022761/
Twitter: @tweetmrspride