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Managerial Analytics: Powering Your Career
Every manager today may not have the need to know how to program in R or SQL but every manager at every level needs to know how to solve key business challenges using data analytics. This podcast is dedicated to helping managers around the globe to hone their skills and knowledge around managing data to solve the business challenges they face.
Managerial Analytics: Powering Your Career
Predictive Analytics: Consider this First...
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David Dirks
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Season 1
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Episode 5
Before anyone even thinks about investing time and resources into moving towards predictive analytics for marketing - Dave covers three important considerations that can impact predictive analytics effectiveness: data accuracy, data refresh rate and data variability.
Co-author of "The New Marketing Analytics" David Dirks discusses his observations & insights on data & managerial analytics in his short podcast sessions. You can reach him at:
institutemanagerialanalytics@gmail.com