Managerial Analytics: Powering Your Career

Every manager today may not have the need to know how to program in R or SQL but every manager at every level needs to know how to solve key business challenges using data analytics. This podcast is dedicated to helping managers around the globe to hone their skills and knowledge around managing data to solve the business challenges they face.

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Managerial Analytics: Powering Your Career

Loyalty Programs & Data Analytics

September 20, 2020 • David Dirks • Season 1 • Episode 6

What's the most valuable but under-utilized data in most businesses? Their customer service data! Organizations that collect customer service data very often don't think to mine it for insights and use it as one data set to integrate into other data sets to find key trends and insights.

Loyalty programs are the most common tools used by business owners to keep there customers coming back for more. In this segment, Dave discusses some insights on how to think about loyalty programs in the context of customer analytics.

Co-author of "The New Marketing Analytics" David Dirks discusses his observations & insights on data & managerial analytics in his short podcast sessions. You can reach him at:

institutemanagerialanalytics@gmail.com