Managerial Analytics: Powering Your Career

Every manager today may not have the need to know how to program in R or SQL but every manager at every level needs to know how to solve key business challenges using data analytics. This podcast is dedicated to helping managers around the globe to hone their skills and knowledge around managing data to solve the business challenges they face.

All Episodes

Managerial Analytics: Powering Your Career

Amazon Prime & Data Analytics

September 20, 2020 • David Dirks • Season 1 • Episode 7

Amazon is a wonderful business model to study. One specific area as a marketer that appeals to me is its ability to create ways to expand its data sets on its customers. Amazon uses its excellent Prime service as a way to collect that valuable data - and increase the basket value of products that its Prime customers will buy over time. Smart marketing.

Co-author of "The New Marketing Analytics" David Dirks discusses his observations & insights on data & managerial analytics in his short podcast sessions. You can reach him at:

institutemanagerialanalytics@gmail.com