Managerial Analytics: Powering Your Career

Every manager today may not have the need to know how to program in R or SQL but every manager at every level needs to know how to solve key business challenges using data analytics. This podcast is dedicated to helping managers around the globe to hone their skills and knowledge around managing data to solve the business challenges they face.

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Managerial Analytics: Powering Your Career

Behavorial vs. Predictive Analytics

October 25, 2020 • David Dirks

There's lots of hype behind the power of predictive analytics these days. Dave asks: Why isn't everyone doing it if it promises to be a way to improve your chances of a sale? Primarily because it isn't easy. In this first in a series, Dave takes a brief look at the differences between behavioral analytics and predictive analytics.