BankTalk Podcast
Welcome to BankTalk Podcast, the show where we talk to leaders and experts from the community banking sector. Whether you are a current CEO or aspire to be one, this podcast will give you valuable insights and advice on how to run your financial institution better. Each episode features a different topic and a guest who shares their experience and knowledge with us. Tune in and learn something new with BankTalk Podcast.
BankTalk Podcast
Loyalty Card Programs Increase More than Share of Wallet | BankTalk Episode 139
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Join the discussion with Beth McCoy, CEO of CORA Loyalty, on CORA Group’s recent survey of over 2,000 adults that found the top factor influencing which credit card Americans choose is Loyalty and rewards programs (50%). Rewards won out ahead of convenience (38%), credit limit (36%), fees (32%), interest rate (32%), and security / fraud protection (31%). We dive deep into comprehensive loyalty programs, and share actionable insights into how FI’s can turn this consumer interest into revenue-driving banking relationships.
Presented by Remedy Consulting
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