Is Storytelling The Key To Reforming Healthcare? w/ Outcomes Rocket Founder & CEO, Saul Marquez | HealthBiz Brief
Mar 13, 2024
CareTalk: Healthcare. Unfiltered.
Saul Marquez (Founder & CEO, Outcomes Rocket) discusses how he challenges traditional thinking. He argues that powerful stories can be the key to connecting with patients and healthcare providers on a deeper level.
🎙️⚕️ABOUT CARETALK CareTalk is a weekly podcast that provides an incisive, no B.S. view of the US healthcare industry. Join co-hosts John Driscoll (President U.S. Healthcare and EVP, Walgreens Boots Alliance) and David Williams (President, Health Business Group) as they debate the latest in US healthcare news, business and policy.
🎙️⚕️ABOUT SAUL MARQUEZ Saul is the Founder & CEO of Outcomes Rocket, a digital marketing agency focused on helping healthcare business owners and leaders get in front of their ideal clients so they can achieve their personal, professional, and financial goals. Before founding Outcomes Rocket, Saul held positions at Medtronic, NuVasive, and Stryker.
Saul Marquez (Founder & CEO, Outcomes Rocket) discusses how he challenges traditional thinking. He argues that powerful stories can be the key to connecting with patients and healthcare providers on a deeper level.
🎙️⚕️ABOUT CARETALK CareTalk is a weekly podcast that provides an incisive, no B.S. view of the US healthcare industry. Join co-hosts John Driscoll (President U.S. Healthcare and EVP, Walgreens Boots Alliance) and David Williams (President, Health Business Group) as they debate the latest in US healthcare news, business and policy.
🎙️⚕️ABOUT SAUL MARQUEZ Saul is the Founder & CEO of Outcomes Rocket, a digital marketing agency focused on helping healthcare business owners and leaders get in front of their ideal clients so they can achieve their personal, professional, and financial goals. Before founding Outcomes Rocket, Saul held positions at Medtronic, NuVasive, and Stryker.
Welcome to Health Biz Briefs. I'm David Williams, president of Health Business Group here with Outcomes Rocket founder and CEO, Saul Marquez. Outcomes Rocket helps SaaS and MedTech founders accelerate success in marketing and sales. Saul's provocative topic for today is how storytelling can be the key to reforming healthcare. Welcome Saul. Thank you, David. Good to be here. Yeah, that's, I don't know how provocative that is, but it's pretty provocative. You know, you're going to tell a story and you're going to solve all these problems. So I want to ask you, first of all, why do you emphasize storytelling in healthcare? You know, what does that even mean? And can you actually make an impact with it? Yeah, David, appreciate the question. A lot of, uh, healthcare companies and, and, and beyond that, right. Um, you know, companies focus on, on what they do, how they do it. Oftentimes leaving out the origin story or the impact story. Stories allow us to connect with people. They allow us to connect with brands. They allow us to connect with countries and even with ourselves. So when you take a look at what stories do for you personally, that's where it starts. And as a leader in whatever business you might be in, the story that you have for yourself, And how you use that story to inspire your team is game changer. And if it's not, then there's an opportunity for you to consider what your, what your stories are and how you impact your team with those. Uh, additionally, it's, it's all about being able to touch on that thread that makes us all human before the written word. There was a story. That sounds good. You know, I, I'm worried that some of the stories in healthcare about like, you know, the, the big bad Wolf or. You know, blowing the house down or whatever, uh, you know, the, the, getting the three little pigs or who, whoever we may be. So I'm interested in, you know, can you, can you provide maybe an example or two of storytelling and healthcare? How does it, how does it come together a little more specifically? Yeah, I love that. Thanks for the opportunity for that. You know, I mean, just before this, I, uh, earlier today, I had a phenomenal podcast interview with a leader at a bridge and for everybody listening. healthcare audience, you know, they're, they're doing large language model, uh, and you know, um, um, gen AI to help with the clinician notes and the stories that they shared on why they're doing it and, and the mission behind it. And then to hear the stories of clinicians actually adopting it, uh, all kind of meshed together in a, in platform that resonates with the pain of the end clinician, whether it's a physician. whether it's a nurse, it makes sense, it resonates. One of our other clients, SenseNet, they are a third party risk company in cybersecurity. The story that drives them is that risk never sleeps. And so this personification of risk within our health system, to be able to tell that, And then take real life stories of what's happening. I mean, look, Dave, it's the doom and gloom, right? There's cyber attacks. I mean, look at, look at what, what, what just happened with change health and the, and the, and the craziness there. But the other side is being able to tell the story of hope and, and being able to share how through automation, you can actually make, uh, these, these security assessments a lot easier, timely, and, and instead of spending. You know, weeks, you could do it in a couple hours. Um, it brings hope when, when you could share with a, with a CISO the opportunity to do that. And they do such an incredible job of telling those stories to counteract the negativity and provide a solution instead of just dwelling on, on, on the negative. You know, bankers are investors are always good at figuring out the way to put companies together. So maybe if you take the one that says that risk never sleeps and put it together on the med tech side with a CPAP company. Uh, then you would, you would have something so it could get at least a little bit of shut eye, uh, during the night. So we'll see about that. Yeah. Well, maybe we'll say, we'll save that advice for, uh, for somebody else. All right. So, you know, when I think about a place of, you know, using storytelling and trying to raise awareness for consumers, like the super bowl, you know, is a good place to do that. And thinking about, you know, some of those cryptocurrency ads that certainly introduce things that didn't, didn't go, couldn't go too far. We didn't have any of those in the super bowl this year. There was a healthcare one though, that had some. musicians on there. What was that about? Or would you say it was that money well spent? Yeah. You know what, David? I would say it was money well spent. So the power to the patients ad in the super bowl, it was jelly roll, Laney Wilson, Valerie Dune. And, and we were, we were kidding. We were joking around you and I before they're saying who, who, but you know, the, the big play with this is first and foremost that that. ad was about awareness and awareness of the no surprises act designed to do away with surprise billing. That's bankrupting a lot of Americans in our country. And, and so it is money well spent because as reports have shown the, the no surprises act, there's awareness in the, in the single digits, high single digits. And, and by helping Americans understand their rights, they could ask and demand. things that will be best for them and in their best interest. So money well spent, it was a B2C effort that I think, and they continue to do more. So I think it's a great initiative. Well, Saul Marquez, founder and CEO of Outcomes Rocket, it's been great having you on Health Biz Briefs. If you like what you hear, check out my Health Biz Podcast for a full length interview with Saul about his life and career. And if that's still not enough, and even if it is, make sure to go over to Outcomes Rocket and you can hear. thousands of episodes of Saul storytelling, telling it like it is. Saul, thanks for being with me today. Thanks, David.