How To Ask Like An Auctioneer And Maximize The Potential Of Every Ask Artwork

Women on Wealth, By Women For Women

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Women on Wealth, By Women For Women

How To Ask Like An Auctioneer And Maximize The Potential Of Every Ask

March 15, 2026 • Julina Ogilvie

0:00 | 1:02:34

In this episode of Women on Wealth, Julina Ogilvie speaks with leadership communications coach and author Dia Bondi about how to ask like an auctioneer. Dia shares why the best opportunities often come when we push into the “Zone of Freaking Out” (Zofo) and stop asking only for what we think we can get. Learn practical strategies to make bigger asks, handle rejection differently, and unlock greater opportunities in your career and life.

Timestamps:

6:34 – How Dia became an auctioneer and what the auction stage taught her about asking

11:04 – The biggest mistake people make: asking for what they think they can get

17:24 – The power of “the no” and why rejection shows you’ve maximized the ask

24:04 – Setting your “reserve”: defining your minimum before you ask

34:04 – The “Zofo” (Zone of Freaking Out) and why the best opportunities live there

37:34 – Applying auctioneer strategies to non-financial asks like titles, visibility, and leadership

41:24 – Storytelling and framing your ask to create value for the other person

47:34 – Practical frameworks for making bigger asks and stepping into new opportunities

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