John North has had to pivot multiple times when things kept crashing and burning through no fault of his own. By necessity he's transitioned to a serial entrepreneur, digital marketing strategist and app developer. He's also written seven #1 Best-Selling books along the way, including Startup Secrets, where he outlines five steps to fast track from an idea to a business.
John is the CEO of Evolve Systems Group and has created many products and services designed to empower business owners and entrepreneurs, including Evolve Global Publishing, Evolvepreneur.app and Evolvepreneur.club. He is passionate about helping business owners become smarter and more strategic about their marketing efforts.
Quotes from this episode:
"Own your own brand... The business that I had to sell, cost me a million dollars to lose that business. And the reason why it cost me all that money was I didn't own my own brand."
"Go in an experimental mindset (where) you don't care about winning or losing so much. You care about what happens."
"You've got to value your time to start with. Do I have the time to spend on that (course / program)? Or is it just pretty and shiny and I think I'm solving a problem?"
-John North
Connect with John:
johnnorth.com.au
evolvepreneur.club
John's book recommendation:
The E-Myth Enterprise
Connect with Adelaine:
Email: uponarrivalpodcast@gmail.com