Upon Arrival | Events & Incentives with Adelaine Ng

Ep31 How your pretty website could be losing you clients with Doreen Brown

April 07, 2021 Season 1 Episode 31
Upon Arrival | Events & Incentives with Adelaine Ng
Ep31 How your pretty website could be losing you clients with Doreen Brown
Chapters
Upon Arrival | Events & Incentives with Adelaine Ng
Ep31 How your pretty website could be losing you clients with Doreen Brown
Apr 07, 2021 Season 1 Episode 31

Websites are often neglected for new content and this could be costing you visitors and clients. Don't make the mistake of putting all your energy into social media and ignoring your online storefront. There are free tools to help you get more visibility in front of your target audience.

Doreen Brown is the owner of Let's Get Visible, specialising in website optimisation and SEO or Search Engine Optimisation. She is passionate about educating small business owners and nonprofits -who usually don't have the budget for big agencies -about getting the best results from their websites.

 Quotes From Episode

"Search engine optimization has evolved. It's not about the number of keywords that you have ranking on page one, position one. It's (about) how valuable your information and your content is and matching that with user intent."

"What happens is organizations and businesses will be fixated on this particular keyword that they want to rank number one for. But there's other low hanging fruit that they could be optimizing for and they're missing out on."

-Doreen Brown

Don't miss:
-Doreen's website learnings as she started her own business
-You've launched a website. Why is no one visiting?
-How Google's algorithms have changed over time
-Why being ranked No.1 on Google's first page in a keyword search isn't important anymore
-Optimising for video content

Some of the tools and apps mentioned:
Google Trends
Google Analytics
Google Search Console
Answer The Public
Hot Jar

Connect with Doreen Brown:
Email: [email protected]
Facebook: Let's Get Visible with Doreen Brown
Podcast: Let's Get Visible
www.letsgetvisible.com.au

Connect with Upon Arrival:
Email: [email protected]

Show Notes

Websites are often neglected for new content and this could be costing you visitors and clients. Don't make the mistake of putting all your energy into social media and ignoring your online storefront. There are free tools to help you get more visibility in front of your target audience.

Doreen Brown is the owner of Let's Get Visible, specialising in website optimisation and SEO or Search Engine Optimisation. She is passionate about educating small business owners and nonprofits -who usually don't have the budget for big agencies -about getting the best results from their websites.

 Quotes From Episode

"Search engine optimization has evolved. It's not about the number of keywords that you have ranking on page one, position one. It's (about) how valuable your information and your content is and matching that with user intent."

"What happens is organizations and businesses will be fixated on this particular keyword that they want to rank number one for. But there's other low hanging fruit that they could be optimizing for and they're missing out on."

-Doreen Brown

Don't miss:
-Doreen's website learnings as she started her own business
-You've launched a website. Why is no one visiting?
-How Google's algorithms have changed over time
-Why being ranked No.1 on Google's first page in a keyword search isn't important anymore
-Optimising for video content

Some of the tools and apps mentioned:
Google Trends
Google Analytics
Google Search Console
Answer The Public
Hot Jar

Connect with Doreen Brown:
Email: [email protected]
Facebook: Let's Get Visible with Doreen Brown
Podcast: Let's Get Visible
www.letsgetvisible.com.au

Connect with Upon Arrival:
Email: [email protected]