“Great trademarks are just worth more. There are a number of different ways in which they will either save your business money or result in a higher valuation at the end of the day.”
— Cynthia Mason
Caution: some of your most valuable business assets may be unprotected and at risk right now.
I’m talking about your trademarks.
While many business owners pay a lot of money to develop these assets, far fewer of them actually take steps to legally safeguard them. Registering your trademarks offers a range of benefits for your business, including nationwide protection and ownership, access to legal claims, and the ability to enforce your rights online.
My guest Cynthia Mason is a Canadian lawyer and Trademark Agent who is passionate about helping businesses — from start-ups to multinationals — own and protect their brands, including guarding their trademarks from theft and misuse.
Cynthia’s firm deals exclusively in trademark protection, and she’s even developed an innovative online platform, Markably, that makes it easier than ever to register your name, logo, and tagline!
Press play now to learn how having great trademarks can contribute to your profitability — and the exact steps you need to take in order to get yourself protected.
In this episode, you’ll discover:
About Cynthia Mason: Cynthia Mason is a Canadian lawyer and Trademark Agent who specializes in helping businesses protect their most valuable business assets — their trademarks.
Highlights:
01:44 Meet Cynthia Mason
03:17 Benefits of trademark registration
06:31 When you should register
09:38 Trademark registration databases
10:42 Business name v. trademark
12:19 ‘Entrepreneur v. Entrepreneur on Fire’ case
14:34 Should you register internationally?
16:29 Financial benefits of great trademarks
20:50 Exit strategy & trademarks
23:54 Takeaway
Links:
Cynthia Mason
https://ca.linkedin.com/in/masonpc
Twitter: @CMasonPC
Canadian Trademarks Database
https://www.ic.gc.ca/app/opic-cipo/trdmrks/srch
USPTO Trademarks Database
https://www.uspto.gov/trademarks/search
The Business Society: https://thebusinesssociety.co
5-Step Roadmap to Biz Finance Freedom: https://melissahoustoncpa.lpages.co/5-step-biz-finance-roadmap
Work with me: https://www.melissahoustoncpa.com/work-with-me
Want more tips and inspiration?
Follow me on Twitter @melissahcpa and Pinterest @melissahoustoncpacga
and visit my website: https://www.melissahoustoncpa.com
Need a Fractional CFO? Check out The Fractional CFO Agency!