She Means Profit

Protecting Your intellectual Property for Entrepreneurs

April 11, 2022 Melissa Houston / Cynthia Mason Episode 96
She Means Profit
Protecting Your intellectual Property for Entrepreneurs
Show Notes

“Great trademarks are just worth more. There are a number of different ways in which they will either save your business money or result in a higher valuation at the end of the day.”

—  Cynthia Mason

Caution: some of your most valuable business assets may be unprotected and at risk right now.

I’m talking about your trademarks.

While many business owners pay a lot of money to develop these assets, far fewer of them actually take steps to legally safeguard them. Registering your trademarks offers a range of benefits for your business, including nationwide protection and ownership, access to legal claims, and the ability to enforce your rights online. 

My guest Cynthia Mason is a Canadian lawyer and Trademark Agent who is passionate about helping businesses — from start-ups to multinationals — own and protect their brands, including guarding their trademarks from theft and misuse. 

Cynthia’s firm deals exclusively in trademark protection, and she’s even developed an innovative online platform, Markably, that makes it easier than ever to register your name, logo, and tagline!

Press play now to learn how having great trademarks can contribute to your profitability — and the exact steps you need to take in order to get yourself protected.

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • The aspects of your business that you should protect through trademark registration — and whether you should trademark internationally
  • Which databases to use when researching your trademarks — and the difference between a business name and a trademark
  • The types of business names to avoid using in order to minimize the costs of battling infringements — and the types of names that can boost your revenue

About Cynthia Mason: Cynthia Mason is a Canadian lawyer and Trademark Agent who specializes in helping businesses protect their most valuable business assets — their trademarks.



01:44  Meet Cynthia Mason

03:17  Benefits of trademark registration

06:31  When you should register

09:38  Trademark registration databases

10:42  Business name v. trademark

12:19  ‘Entrepreneur v. Entrepreneur on Fire’ case

14:34  Should you register internationally?

16:29  Financial benefits of great trademarks

20:50  Exit strategy & trademarks

23:54  Takeaway



Cynthia Mason

Twitter:  @CMasonPC

Canadian Trademarks Database

USPTO Trademarks Database


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