She Means Profit

Public Relations & Business: Why PR Is Good For Your Bottom Line

August 15, 2022 Melissa Houston
She Means Profit
Public Relations & Business: Why PR Is Good For Your Bottom Line
Show Notes

All press is NOT good press, but good press can almost always translate into better profits for a business. The world of public relations can potentially sound intimidating, but studying and implementing some solid PR strategies only helps your business in the long run.

Just what is PR anyway? What does it do? PR is, essentially, exposure for your brand that feels organic. It’s entwined with other sources and thought leaders, so you and your brand are being pre-vetted. It gives you authority. It is NOT paid media - as much as some people would like to say otherwise, PR is not bribery and it’s not paid advertising. Public relations essentially exposes your business across different platforms and to different audiences though established and trusted sources, giving you now only wider recognition but authority and trust.

In this week’s episode, I discuss just why implementing a PR strategy is good for your business. What makes a strategy smart? How will your campaign affect your profits? What should you keep in mind when starting in the world of PR?

This week’s episode gets under the hood of public relations and demystifies the concept. We cover what makes a good PR campaign, how it helps your brand, the five elements you should follow when starting a strategy and so much more. Listen along to boost your public perception - and your profit.

You’ll Learn:

  • What PR is and what it isn’t
  • How good PR campaigns can benefit your business
  • The five public relations elements to consider
  • Tips & strategies to build out & implement PR campaigns


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