She Means Profit

Optimize Your Profit for Cash Confidence

September 26, 2022 Melissa Houston Episode 115
She Means Profit
Optimize Your Profit for Cash Confidence
Show Notes

“If you think you should be measuring the success of your business through revenue numbers, think again!”

—  Melissa Houston

Would you rather have higher revenue or higher profit? What if I told you that many businesses with high five-figure revenues are more profitable than many businesses with six-, or even seven-figure revenues? 

The key ingredient to a successful business is not revenue — it’s profit. Revenue and profit are both important, of course, but profit is the key to growth. Profit is what is left of your revenue after you’ve taken care of all of your expenses, and it’s absolutely essential to growing your business and building your wealth. If you own your business, your profit is the money that you get to keep and use as you see fit, whether that means investing in your business or in yourself.

In this episode, I share my top tips for strategically maximizing the profit in your business, and you can start putting many of these tips in place right now. Remember, profit should not be taken lightly — THAT’S where the money is!

Ready to start optimizing your profits? Just press play!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • Why growth can actually be risky for many businesses if they aren’t ready for it 
  • 3 simple things you can do to start optimizing your profits this quarter
  • How financial forecasting will help you maximize your profits


Highlights:‌ ‌

00:48  Intro

02:00  Why profit optimization?

03:43  What is profit optimization?

05:23  Risks of growth

06:39  Control your costs

07:21  Increase your revenue & pricing

08:36  Combined approach

11:08  Forecasting & optimization

12:37  Financial plan

13:22  Monitor your progress

14:30  Conclusion


Links:‌ ‌

Link to calendar (free 30 min consult call) 🡪 

Main website 🡪

Offers 🡪

Cash Confident Course 🡪

What’s Your Profit Personality? (quiz) 🡪

Follow me on:

IG @melissahoustoncpa    

LinkedIn @melissahoustoncpa