Created For More

Episode 87: Going Mega: How Winifred Grew Her Mega Brand And Is Rising To The Call Of Greatness

May 12, 2022 Tonbra Nwosuagwu Season 1 Episode 87
Created For More
Episode 87: Going Mega: How Winifred Grew Her Mega Brand And Is Rising To The Call Of Greatness
Show Notes

On this episode of Created for More, The Podcast, I sit down with Winifred Nwania, a Culinary Expert, Cookbook Author, Etiquette Coach & Expert and also a Cooking Show Host on DSTV.  We have the most awe-inspiring, mind-blowing and revelatory conversation about her passion for cooking and her journey to becoming one of Africa’s premier culinary phenomena out of Nigeria. This conversation is so expository and illuminating as it simplifies in the most unique way how a simple skill or passion can evolve into a global message that elevates you and impacts lives in the most extra-ordinary way. If you have ever wondered about the future of your passion, talent or skill, this conversation will provide all the answers you need to get started and honour the call of your purpose to be more, do more and have more.

Key Highlights:

  • The passion for winning. (13:49)
  • How it all started. (16:27)
  • The benefits of National Youth Service Corps lectures skills acquisition. (17:51)
  • Documenting her cooking recipes: Sharing pictures on Blackberry and starting a blog whilst working a 9-5. (19:54)
  • Quitting her 9-5 job to honour her calling. (20:30)
  • The birth of Zeelicious foods. (23:05) 
  • The role of reading books and prayers in her pursuit of purpose. (29:29)
  • Now, what next? (32:09)
  • Starting her YouTube channel, hosting her first cooking show on TV and the inspiration from Food Network’s Siba Mtongana. (36:39)
  • Resolute self-development through learning and deliberate practice. (41:54)
  • The journey is as important as the destination. (47:27)
  • Have a vision. (49:09)
  • Corporal Sunday’s drills, the lesson of tiny details, and the focusing on excellence. (54:47)
  • Vision, tenacity and decisiveness. (59:33)
  • My journey is far from over. (1:03:15)
  • What making an impact is not. (1:09:43)
  • Every one on earth is on assignment. (1:10:48)


About Winifred:
Winifred Nwania, fondly known as Winnie is the founder of Zeelicious Foods Company and the host of the Zeelicious Cooking Series that airs on her YouTube Channel and ‘My Naija Plate’ that airs on DSTV Channel 173.
As a proud citizen of the African continent, her passion to create mouthwatering Nigerian/African-inspired delicacies has taken her and her audience on a tantalizing culinary journey since 2018.
Winnie has a Bachelor of Science degree in Economics from the University of Lagos. She quit a high paying oil industry job in 2017 to pursue her dreams in the culinary industry.
Today, she has grown the Zeelicious Foods brand from humble beginnings as a little YouTube channel with a few hundred subscribers into a burgeoning media empire working with highly seasoned professionals and some of the biggest multinational brands in the industry and now serves a global audience of over 1,200,000 people with her fun and simple cooking tutorials of African and continental recipes.
Winnie has always loved food and all it encompasses, especially the nutritional aspect. She’s currently studying for an internationally recognized Nutritionist certification. On completion, she would be a certified Nutritionist—able to offer professional advice on healthy eating, healthy meal planning, as well as helping people beautify their lives through the food they eat. By the 1st quarter of 2022, Winnie will launch her first ever cookbook,
‘Winnie’s Sizzling Selections’, the only cookbook you’ll need to step up your cooking and healthy eating lifestyle - in an authentically African way.

Connect with Winifred on Instagram
@zeeliciousfoods
@winniesschoolofelegance

Let's continue this conversation on Instagram: 
@tonbra.nwosuagwu
@createdformorethepodcast