Join me in this captivating podcast episode as I sit down with Valerie Lawson, an acclaimed makeup artist, educator, and influential figure in the world of beauty marketing. Valerie's prowess isn't limited to her artistry; her educational acumen and marketing prowess have also made her a driving force in the industry. Through a harmonious blend of natural talent, business acuity, professionalism, and unwavering integrity, Valerie has redefined the global beauty landscape.
Valerie's path to triumph took an unexpected turn. While her initial aspirations were rooted in the art-centric fashion realm, she gradually gravitated towards the realm of business and numbers. As our conversation unfolds, Valerie unveils the captivating tale of how she stumbled upon her true calling in makeup artistry, a medium that resonated deeply with her. A chance presence on social media propelled her into the limelight, completely changing the trajectory of her journey.
With captivating anecdotes, Valerie delves into her association with the renowned MAC makeup brand. Her boldness, purpose-driven approach, and visionary outlook led her to pivotal roles at UAL and Artistic Maybelline NYC. In today's episode, Valerie candidly shares her wellspring of inspiration, tracing her journey and providing intricate insights into how she meticulously constructed her beauty empire from the ground up.
This episode is a treasure trove of wisdom, offering an illuminating exploration of Valerie Lawson's extraordinary journey. Join us for an invaluable discussion encompassing success, branding, self-assurance, and many other invaluable lessons.
Key Highlights:
About Valerie:
Valerie is a multiple award-winning makeup artist, educator, and beauty marketing powerhouse who merges raw talent, business skills, professionalism, and integrity to push the boundaries of the beauty landscape globally.
Valerie is an associate beauty lecturer at UAL (University of the Arts London) and the Founding Director of CVL Beauty. She was appointed Artistic Director of Maybelline NY, Ghana (2020/2021). The first artist to be assigned that position in Ghana, Africa, and is a Board of Directors of the Valerie Cares Foundation.
She has amassed loyal clients from various fields and countries. Her current roster includes H.E. Erna Solberg ( Norwegian Prime Minister ), Mrs. Reeta Roy( President Mastercard Foundation ),H.E. Mrs. Samira Bawumia ( 2nd Lady, Republic of Ghana ), Ms. Bozoma St.John ( Chief Marketing Officer - Netflix ) and H.E. Anné Sophie ( French Ambassador to Ghana ) among other great and beautiful women.
Over the last 15 years Valerie, through her company CVL Beauty, has built a very loyal and an engaging community that benefits from a brand that focuses on policy-making, beauty educational masterclasses and accessible and functional product supply.
Often regarded as a national treasure, Valerie is keen on leveraging her influence and high network value to transform the African and global beauty industry.
Connect with Valerie on
Instagram: @mzl4wson @cvlbeautyofficial
Website: www.valerielawson.com
Let's continue this conversation on:
Instagram, Facebook & Twitter: @tonbra.nwosuagwu
Website: www.tonbra.com
Join me in this captivating podcast episode as I sit down with Valerie Lawson, an acclaimed makeup artist, educator, and influential figure in the world of beauty marketing. Valerie's prowess isn't limited to her artistry; her educational acumen and marketing prowess have also made her a driving force in the industry. Through a harmonious blend of natural talent, business acuity, professionalism, and unwavering integrity, Valerie has redefined the global beauty landscape.
Valerie's path to triumph took an unexpected turn. While her initial aspirations were rooted in the art-centric fashion realm, she gradually gravitated towards the realm of business and numbers. As our conversation unfolds, Valerie unveils the captivating tale of how she stumbled upon her true calling in makeup artistry, a medium that resonated deeply with her. A chance presence on social media propelled her into the limelight, completely changing the trajectory of her journey.
With captivating anecdotes, Valerie delves into her association with the renowned MAC makeup brand. Her boldness, purpose-driven approach, and visionary outlook led her to pivotal roles at UAL and Artistic Maybelline NYC. In today's episode, Valerie candidly shares her wellspring of inspiration, tracing her journey and providing intricate insights into how she meticulously constructed her beauty empire from the ground up.
This episode is a treasure trove of wisdom, offering an illuminating exploration of Valerie Lawson's extraordinary journey. Join us for an invaluable discussion encompassing success, branding, self-assurance, and many other invaluable lessons.
Key Highlights:
About Valerie:
Valerie is a multiple award-winning makeup artist, educator, and beauty marketing powerhouse who merges raw talent, business skills, professionalism, and integrity to push the boundaries of the beauty landscape globally.
Valerie is an associate beauty lecturer at UAL (University of the Arts London) and the Founding Director of CVL Beauty. She was appointed Artistic Director of Maybelline NY, Ghana (2020/2021). The first artist to be assigned that position in Ghana, Africa, and is a Board of Directors of the Valerie Cares Foundation.
She has amassed loyal clients from various fields and countries. Her current roster includes H.E. Erna Solberg ( Norwegian Prime Minister ), Mrs. Reeta Roy( President Mastercard Foundation ),H.E. Mrs. Samira Bawumia ( 2nd Lady, Republic of Ghana ), Ms. Bozoma St.John ( Chief Marketing Officer - Netflix ) and H.E. Anné Sophie ( French Ambassador to Ghana ) among other great and beautiful women.
Over the last 15 years Valerie, through her company CVL Beauty, has built a very loyal and an engaging community that benefits from a brand that focuses on policy-making, beauty educational masterclasses and accessible and functional product supply.
Often regarded as a national treasure, Valerie is keen on leveraging her influence and high network value to transform the African and global beauty industry.
Connect with Valerie on
Instagram: @mzl4wson @cvlbeautyofficial
Website: www.valerielawson.com
Let's continue this conversation on:
Instagram, Facebook & Twitter: @tonbra.nwosuagwu
Website: www.tonbra.com