Core Insights: Behavioural Science
Warwick Business School's Core Insights team presents a 12-part series on behavioural science. Warwick Business School has the biggest group of behavioural science researchers in Europe. Over 12 episodes host Trevor Barnes interviews academics on the latest research and thinking into how our mind works, how we make decisions, the biases and heuristics that govern our behaviour and how we can apply behavioural science insights to help improve business, government, health and society.
Core Insights: Behavioural Science
How business strategists can take advantage of our bias of ignoring luck
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Warwick Business School
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Season 1
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Episode 5
Chengwei Liu, Associate Professor of Strategy and Behavioral Science, talks about his research into luck with Core Insights host Trevor Barnes. Dr Liu reveals the situations and reasons why we have a bias towards luck, underestimating our good luck and overestimating bad luck. This bias can be exploited by firms alive to the opportunities that luck brings. Read more about it here.