Today we’re talking to Fred Joyal. Fred is an entrepreneur, speaker, business advisor, and #1 Amazon Bestselling author. He co-founded the most successful dentist referral service in the country, 1-800-DENTIST, which, in his 30 years as CEO, generated over $1 billion in revenue. 
 
Fred started as an extremely shy person, too timid even to make a phone call, and transformed himself into someone who has done stand-up and improv comedy, spoken to audiences of 5,000 or more, met dozens of celebrities, and by being bold, found love, joy, passion, and success. 

In this episode we dive deep into what boldness is, how people can develop the boldness muscle, managing teams, Richard Branson, and much more. 

Key Lessons:
1. Boldness can be developed by intentional practice 
2. Lead as an influencer, not an authoritarian

Fred’s book Superbold: From Under-Confident to Charismatic in 90 Days: https://amzn.to/3IG0mWy

Fred’s website: https://fredjoyal.com/