Today we’re talking to Zain Siddiqi. Zain Siddiqi is the owner of WHEREUBEAN coffee which is a coffee shop in Phoenix, Arizona and he is the president of Traversing tradition which is an online publication dedicated to examine modernity through a Muslim Lens. 

Zain started out at Whereubean coffee by picking up some shifts as a barista and in 2020 had the opportunity to become an owner so he knows the business in and out. 

In this episode we dive deep into how to separate yourself as a small business, how to drive traffic to a brick and mortar business, getting employees bought in, reviews, and much much more. 

Key Lessons:

1. Employees at small businesses are more bought in when they see the owner’s work ethic and have a good curriculum for them to learn
2. You don’t have to spend a lot of money to get your name out there - take advantage of the local scene

WHEREUBEAN COFFEE - https://www.wubcoffee.com/

Traversing Tradition - https://traversingtradition.com/