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Summary:
In this episode we’re talking to Lauren Desouza. Lauren wears a lot of hats, she’s the host of Retain: the customer retention podcast, she’s an alumnus of Canada’s Next 36, and she’s the co-founder and CEO of ACE, a startup that uses AI to help people prepare for interviews and refining your communication skills. 

In this episode we dive deep into what retention marketing is and how to do it, the benefits of going through a founder development program, how to uniquely engage your customers, and much more.

If you want to learn more about customer retention or being a founder this episode is a must listen.

Key Lessons:

1. Customer retention isn’t copy paste. It’s not as simple as just implementing a rewards program because X company in your industry has one. See how you can uniquely serve your customers 
2.  If you’re nervous about becoming an entrepreneur or starting something, talk to entrepreneurs. It'll help you get over the hump and just get started. 

Links:
Gameball: https://www.gameball.co/ 
Ace Interview Prep: https://www.aceinterviewprep.io/