Faisal Chaudhry joins the branding deep dive podcast to discuss what drives the loyalty that the Republican Party has earned. 

00:00 - Intro
01:15 - Introduction to Faisal Chaudhry
03:15 - How is the Republican Party positioning themselves this year?
06:45 - Why are people loyal to certain labels like liberal, conservative, etc.?
08:00 - How Trump has changed the Republican Party
15:20 - the 2016 Election
22:30 - The MAGA slogan
30:30 - The current election
32:15 - Clarity of the platform's messaging
40:30 - Using messaging to justify actions
41:26 - Dogwhistling
51:30 - Visual identity of the Republican Party and the Democratic Party
56:10 - The donkey and the elephant
1:01:00 - How did the republican party go from Abraham Lincoln to Trump?